Never Write More Than 2 Pages + When to Send Email & How to Get Views + How Online Video Influences + Springsteen Plays Purple Rain

10 Writing Tips from Mad Man David Ogilvy | Brain Pickings
Write the way you talk. Naturally. Never use jargon words...they are hallmarks of a pretentious ass. Never write more than two pages.

Newsletters and Social Media Aren't the Same | National Journal
Content happens in the newsletter, and engagement happens on social.

Whose Story Is It? | The Holmes Report
Millennials aren’t so concerned with being a character in the brand’s narrative, which is the conventional approach to social media. Instead, millennials see the brand as a character in their personal narrative.

Nonprofits Need to Remember Why They Exist — and Shout About It | The Guardian
[Nonprofits] are so caught up in telling supporters what the organization does and how that they forget to communicate the reasons behind what they do. Could you describe your organization’s purpose in a sentence that makes people want to get involved?

Community Engagement Matters | Stanford Social Innovation Review
Melody Barnes, Former Director of the White House Domestic Policy Council: [Engagement is] a continuous process that aims to generate the support necessary for long-term change. The goal is to encourage intended beneficiaries not just to participate in a social change initiative but also to champion it.

This Tool Makes It Stupid Simple to Turn Data into Charts | Wired
Venngage, the company that lets you make infographics with the click of (a few) buttons, recently launched a new product called Beam. Beam does for charts what Venngage does for infographics as a whole.

Public Speaking Secrets of the World's Top Minds | The Holmes Report
The best way to connect with your audience is to speak in a natural, authentic way. The most well-received TED talks come from speakers who sound like they are “just shooting the breeze” with the audience.

How Online Video Influences Your Audience | Google
YouTube's influence has never been greater — YouTube creators are more trusted than traditional celebs on what brands to trust. That influence can move your brand metrics: Among campaigns measured, 71% increased "consideration," and 61% increased "favorability."

The Future of Social Change Belongs to Community Research | Oxford University
Social change comes in many forms, but all forms of change can benefit from an increasingly informed and engaged world. As the availability of data increases, so will opportunities to facilitate individual and collective action based on data.

The Best Day and Time to Send Email + Headline Writing Tips | CoSchedule
While late-morning send times were the most popular in general, several concluded that the best time to send emails is at 10 a.m...the research for email subject lines suggests that the same three types of messaging tend to perform really well for getting opens.

A Guide to Making Better Images With Your iPhone | NPR
It’s important to keep your camera steady when making a photo. Holding it horizontally in your hand turns your fingers into a human tripod. Plus, horizontal images are king on the web

Exploring Shared Value - The Power of Networks | Center for Creative Leadership
You and your organization can provide leadership by participating in and shaping cross-sector inter-organizational networks. Collectively, these networks can address societal needs, challenges, and opportunities in ways that, working individually, would be impossible.

Culture Report
Why Click Bait Will Be the End of Journalism | PBS
...if ever there was a double-edged sword, it is the digital culture. It has enlarged our informational possibilities while at the same time offering up trivia like cat videos, celebrity sightings and “listicles.” It is, in effect, driving journalistic deviance downward, to paraphrase Daniel Patrick Moynihan.

Philanthropy and Inclusivity | Nonprofit Quarterly
...The latest data from the Council on Foundations Grantmakers’ Salary and Benefits research confirm the rate of underrepresentation of racial and ethnic minorities and, to a certain extent, women in leadership roles, in our field has not significantly improved over the past five years.

Big Business Speaks Up on Social Issues | The Wall Street Journal
Companies used to avoid hot-button social issues, fearing that any strong stance could alienate customers and staff. Now, executives say it is far more risky to stay silent on issues such as gay rights.

Tristan's Four Things for Fun

Five things your brand should learn from Beyoncé’s Lemonade.
That time mobsters almost killed Hitler in 1933.
Lin-Manuel fix: cast of Hamilton delivers a tribute to Sweeney Todd.
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