The Unsale to benefit Mat Barton

From time to time we need to band together and help out members of our community, and this is, sadly, one of those times.  On June 11th, 2012, Mat Barton suffered an accident during the Portland Short Track single-speed bicycle race, paralyzing him from the chest down. He has undergone surgery to stabilize his spine, but the paralysis may be permanent. While he has a strong support system from his friends, family and the cycling community at large, his medical bills are bound to be an additional burden for years to come. 

So we are having something we're calling an Unsale, where we give 20% of our revenue from sales today to Mat Barton's recovery fund. We hope this kind of effort is something that might be picked up around the cycling and outdoor product community, since many companies are too small to make a straight cash donation to worthy causes. 

Thanks in advance for helping out, and if you want to donate directly, please do so at

Ride safe.

Jeremy & Neil
Buy this, help Mat!

The Standard Jersey: The perfect blend of wool, nylon, and lycra for 3 season riding. 
Or get a baselayer, and help Mat

The Merino Wool Baselayer: Keeps you warm when it's cool, and cool when it's warm. The perfect complement to the Standard Jersey.

See our products in person at Huckleberry Bicycles in SF.
Huckleberry Bicycles is full-service bicycle shop on San Francisco’s historic Market Street. Once home to many bicycle shops and cycling apparel shops at the turn of the century, today Market Street is perhaps the busiest cycling street in the country. We try to harken back to that time when cycling was a functional and fashionable way to get around this beautiful city

Huckleberry Bicycles
1073 Market Street

San Francisco, CA 94103

Local route posters &
some classy racks on display