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FOURTEEN Rebranding


Legal branding turned on its head? Well its side at least. The new identity for FOURTEEN includes a numeral 14 turned sideways to make the initial ‘F’. The unconventional approach follows throughout the branding with a vivid colour palette and characterful illustrations. The new logo is part of a broader project to re-brand the chambers of 14 Gray’s Inn Square to simply FOURTEEN. The name change was further consolidated by securing the domain fourteen.co.uk

Web Presence


Positively received both within the legal industry and by DesignWeek the branding positions FOURTEEN as a modern, accessible and confident set.
 
At the heart of the re-brand lies a dynamic website designed with both solicitors and Direct Access clients in mind. Careful consideration has been given to the needs of both user groups with clear navigation and calls to action.

FOURTEEN actively engage with social media to keep their content up to date and this has been integrated into all key sections of the site. Further functionality includes an intuitive content management system to enable the client to make their own updates to the site and online payment for seminars and events.

Printed Materials


Offline, the brand has been successfully deployed across marketing brochures and leaflets, an extensive stationery set, display graphics and branded merchandise.

"Mash provided a seamless service from our initial meeting to the launch of our new website and printed materials. They have been attentive, offered excellent advice and, above all, delivered a fantastic rebrand and website which far exceeded our expectations under the initial brief. Mash have helped to bring FOURTEEN right up-to-date and our position in the legal market as a leading family law set is now confirmed"
– Chris Stevenson, Barrister


If you would like further information about this project, or an informal chat about how we could do something similar for your company please contact mari@wearemash.com
 
Mash
148-150 Curtain Road
London EC2A 3AR

© 2014