SUSA News April 2014: SIETAR-USA remembers David Hoopes, deadline nears for conference proposals, ethics committee offers advice on intercultural dilemmas and more...

President's Letter

SIETAR-USA Board to Convene in Portland for Annual Retreat

Dear Friends,
Spring is here! With the ushering in of this new season, we can all experience a sense of new hope and opportunity. I'm happy to report that things are going well with SIETAR-USA. We’re gearing up for a very productive Board Retreat for our Board of Directors in early May. Our agenda includes the all-important task of strategic planning. As we’ve done before, we’ll be honoring our past as we chart our future. We’ll be carefully considering who we are, where we’ve been, and where we’re going. Also on the agenda are reports from the working groups I mentioned in the previous SUSA News and other items related to the daily running of our—and your—organization.
This year, we’ll have the somewhat rare pleasure of having our Board Retreat at the same hotel as our upcoming conference. It’s the wonderful Doubletree by Hilton in Portland, Oregon. Every month, more excitement is building over our annual conference there. The Call for Proposals is out, with an April 30 deadline. If you were thinking of submitting a proposal, I would encourage you to do so. It’s a great opportunity to share your ideas and build your career.
One thing I'm sure you have noticed is that interculturalists share a deep passion for this field. While we all have slightly different reasons for undertaking this work, most of us share a love for it. And it is the work of love—the work of fostering mutual understanding, especially in places where love is not readily apparent...acknowledging, understanding, appreciating, and celebrating our differences and our commonalities.
I hope you will join with me in applying the passion you have for this field to our organization. Because SIETAR-USA represents the best of this field that we love. And join with us in infusing that passion and love into our upcoming conference in October. Whether as an attendee, a presenter, a volunteer, or an organizer, you can join in the co-creation of something truly meaningful—a representation of who we are, who we hope to be, and what we are becoming more and more—a united group of people who make a positive difference in our communities and our nations in ever-expanding circles. And have fun doing it! See you in Portland, Oregon October 22-25, 2014!
Warm regards,
Christopher Deal. Ph.D.
SIETAR-USA President

Intercultural Practitioners Remember David Hoopes, Pioneer in the Field

The intercultural field has lost an important pioneer: David S. Hoopes, who envisioned the field of intercultural relations before it even existed, published its first books, and signaled the founding of our profession. David was born on July 28, 1928, in Washington, D.C. where he grew up and later attended the University of Utah for one year. He completed his undergraduate degree at George Washington University and earned his master’s degree in American History from Harvard University, where he met his wife Kathleen (Kay) Rogers. David and Kay were married in 1952 in White River Junction and lived for a time in Boston while David served in the Army in counterintelligence. After his honorable discharge, they spent seven months in Europe and then settled in Vershire, VT. Eventually, they moved to Pittsburgh, PA and continued to spend their summers in Vershire before moving there full time in 1977. David was passionate about intercultural communication and cross-cultural relations. David, among others, was the pioneering founder of the intercultural communication field.

According to his obituary in Valley News (January 18, 2014), “David’s true love was writing. He wrote poetry, including many love poems to his wife; a book about his grandfather, Rudger Clawson, an apostle of the Mormon Church; and a novel about the life of Huckleberry Finn, from Huck’s perspective. David loved being at his home in Vershire where he and Kay spent many hours gardening and landscaping. He also enjoyed riding on his tractor and throwing wood into the cellar for those cold Vermont days… He was a loving father and a doting grandfather who always had time to stop and talk and share his wisdom and advice to anyone lucky enough to be listening.”

Although he did not participate in the October 1968 conference in Estes Park Colorado, David was selected to become SIETAR’s first director where he directed a U.S. State Department project to develop cross-cultural training guidelines. Albert Wight, another pioneer, described how SIETAR was formed. “SITAR (later SIETAR) grew out of extensive work in the development of cross-cultural training for the U.S. Peace Corps in the 1960s. At a workshop in Estes Park, Colorado in 1968 to review the cross-cultural training guidelines being developed for the Peace Corps, Steve Rhinesmith suggested that we form a professional society for intercultural training and research to carry on and expand the work we were doing. The participants agreed to function as a steering committee and I agreed to take on the role of acting executive director while formulating a more definitive statement of purpose and objectives, developing criteria for membership, exploring possibilities for funding, identifying potential members, and expanding the mailing list. We also began the search for a home for SITAR and, in 1971, settled on the University of Pittsburgh, where Dave Hoopes was heading up a project funded by the U.S. State Department. I passed the reins to him, and he continued the work we had begun, with an official organizing conference in 1974. We couldn’t have selected a more devoted or conscientious person to continue the development of SIETAR, which now has chapters in many different countries. 

David and his assistant Toby Frank began the work of forming a professional association and soon recognized that SIETAR needed a more permanent home and that it should be in the association hub: Washington, DC. He finalized arrangements for Georgetown University to house SIETAR where it remained for almost three decades.

Along with Margaret (Peggy) Pusch and George Renwick, David founded the Intercultural Press in the 1970s. He and Paul Ventura edited The Intercultural Sourcebook (1979) as part of the State-of-the-Art Study conducted by SIETAR and directed by David during his tenure as Executive Secretary of the Society. At the time, The Intercultural Sourcebook was the only book available that surveyed the variety of instructional methods used by professional cross-cultural educators and trainers. By providing analysis and/or descriptions of each method, along with examples that could be used as they are or adapted to particular situations, the Sourcebook served as both a handbook for the instructor and as a guide to the field. Comparing the first and second editions of the Sourcebook reveals the growth of the intercultural field.

When I was exploring the idea of updating the Sourcebook, I realized that I needed to talk with David and found that he was enthusiastic about the project. David wrote in the Preface to Volume 1: “It was fifteen years ago, in 1979, that the first edition of the Intercultural Sourcebook was published. It was a slight volume, though for the field it was a major event. For the first time, persons concerned with intercultural education and training were able to survey the range of training methods available and get a full sense of the breadth of the field….Perhaps most significant, the book furthered the search for methods more precisely suited to the special and complex needs of cross-cultural training. There were two particularly important dimensions to this search. First, the focus of the training as it affected the trainee had to be more clearly defined. A distinction had to be made between culture and personality, with the former identified as the proper domain of cross-cultural training—and the latter left to qualified psycho-therapists.

Second, a more effective means of integrating cognitive and experiential learning had to be found….Over the years the integration of culture, cognition, and experience in cross-cultural training has been achieved and is reflected in virtually every page of this new edition of the Intercultural Sourcebook.”

Always interested in the big picture, David was responsible for a number of books, such as the Overview of Intercultural Education, Training and Research (1978). In the early days of the intercultural field, it was possible to know everyone who did research or wrote about intercultural communication/relations, and David indeed knew them all. He was very persuasive when he sensed a book that would contribute to the field. He succeeded in publishing the work of many authors like Ned Seelye, Craig Storti, and Paul Pederson. He was also responsible for publishing Robert Kohls’ Survival Kit, which was a best-seller for many years.

David was partial to the developmental concepts that circulated at the time. In his article, "Intercultural Experience as a Process" (1993), Pirjo Rasi of the University of Tampere presents David’s approach to the developmental path for identifying cultural patterns or stages in the journey to multiculturalism: “Hoopes argues that intercultural learning can be seen to take place along a continuum which runs from ethnocentrism to some ethnorelative form of adaptation or integration (ethnocentrism>awareness>understanding>acceptance/respect>appreciation/valuing>selective adoption>assimilation>adaptation-biculturalism-multiculturalism). David saw the intercultural experience as a trigger that acts to broaden an individual’s world view as well as view of self.”

Interculturalists, many of them the old timers who knew David well, have praised his contributions to the intercultural field:

George Renwick: “Forty years ago, David recognized the need for a new field, Intercultural Communication. He set about to build, in his words, ‘a core support system for professionals in this field.’ He succeeded. His compelling vision and sincere enthusiasm engaged and encouraged hundreds of us in several countries. His collaborative approach connected us for the first time with one another. His writing and editing skills provided for us a wide range of unique, useful materials. David's extraordinary commitment kept him contributing to individuals and organizations in this field for thousands of hours over many years. All of us in SIETAR-USA today owe great gratitude to David.”
Stephen Rhinesmith: “I have a very personal memory of David. In September, 1965, my wife, Kathe and I moved as newlyweds to Pittsburgh for me to attend the Graduate School of Public and International Affairs of the University of Pittsburgh. Shortly after we arrived, we found that the Pittsburgh Regional Council for International Education was in the same building and that its director was David Hoopes. Kathe was looking for a job and became his assistant. This was the beginning of a long relationship for us with David.  He and I, with assistance from Cliff Clarke at Cornell, began running some of the first Intercultural Communications Workshops in Pittsburgh. I left Pittsburgh in 1969 and in 1972 became President of AFS International Exchanges. When Al Wight was looking for a home for SIETAR after the Estes Park Meeting we had had earlier, David and I had a conversation about who could pick it up and David suggested I take it on at AFS.  I told him I felt strongly that he should take it at the Regional Council in light of the work we had been doing before I left. He agreed – and the rest is history. A wonderful man – thoughtful partner – and visionary for the field Intercultural Communications. We all have benefited greatly from his intellect, passion and commitment. Thanks, David – for everything.” 
The following comments are personal communications from the International Academy of Intercultural Research listserv February 8-9, 2014:
Janet Bennett: “The loss of David Hoopes is a quiet and profound one for those of us qualified as old-timers, or more graciously, as pioneers. I can only marvel at someone who looks at a slate as blank as the intercultural one was in the sixties, and looks at the need as deeply obvious, and in the face of a country at war, thinks of starting an Intercultural Network, an Intercultural Press, and an intercultural professional association. We keep his books in a special corner of the ICI library, labeled "Classics," which is where his memory belongs as well. I hope I am joined by others who explain this loss on social media, so the next generations can recognize the contribution of this inimitable pioneer.”

Robert Moran: “My first meeting with David was in 1972 or 1973 in Washington. A small grant was received from the Dept. of Education or NAFSA to bring a small group of people together to explore the new field of 'intercultural communication.' I recall there were about 8 people in the room for a several day meeting including David Hoopes, Cliff Clarke, George Renwick, Toby Frank, Jean AbiNader and 2 or 3 others. I was a graduate student at the University of Minnesota, Cliff was the foreign student advisor at Cornell and we were ALL young and most at the early stages of our professional careers.

I have two very clear recollections of David, one is professional, the other is personal. I don't remember his exact words but his advice to me was crystal clear. He told me to focus on the application and relevance of any theory on communication or intercultural communication to the real world of the students, travelers or business people I am attempting to influence. That stuck. My second recollection is equally strong and very personal. I always believed and experienced David as a ‘good guy.’ David, thanks for sharing your gifts.”

Daniel Kealy: “I joined SIETAR in the mid 1970's and soon after I met and came to know and admire David Hoopes.  As Cliff mentioned, David played such an important role in his desire to see the intercultural field produce knowledge and identify skills needed for achieving success in an another culture.  And he had a passion for promoting ways to disseminate and share information and ideas which led him to found the Intercultural Press.  Like many others, I too lost touch with David over the years.  I find it hard to believe that it is almost 40 years ago that my own career in the intercultural field began.  I owe a lot to David and many others, including yourselves who have written comments below. May our field always endeavor to produce solid research which can inform practice and enable our practice as interculturalists to inform research.”

Milton Bennett: “I'd like to put my voice into the remembrance of David Hoopes. He was an important founder of the intercultural field, and, from my theoretical point of view, an early recognizer of the developmental nature of our work. For those who are compiling histories with reference to David, you may find my description of the early days of the Intercultural Communication Workshop (ICW), the Intercultural Communication Network, and Communique useful: Bennett, M. (2010). A short conceptual history of intercultural learning in study abroad. In W. Hoffa & S. Depaul (Eds) A history of U.S. study abroad: 1965-present. Special publication of Frontiers: The Interdisciplinary Journal of Study Abroad, pp. 419-449.” 

Juliana Roth: “Let me add to the touching letters that I owe David Hoopes a lot. I never had the opportunity to meet him in person, but his publications were of great help for me in the years when the intercultural field was established in Germany. For me as one of the first persons to develop academic curricula for intercultural communication in Germany, the accomplishments of the US American colleagues were of utmost importance. I was grateful to be able to work with the files of David Hoopes in the archives of the ICI in Portland in 1995 (Janet and Milton, thank you for the chance you gave me!). Working with his texts gave me invaluable insights.”

Cliff Clarke: “Ever since October of 1967 when I sent David a list of 35 principles that differentiate the ICW that we founded at Cornell University from the Cross-Cultural Communication Workshop that David’s associates in Pittsburgh had facilitated at Cornell, David became my strongest supporter and mentor in contributing to the field.  I shared with him the 7-step developmental group process that we had experienced in our ICW’s at Cornell, from ethnocentrism to integrated intercultural interactions, and he edited it for publication in Readings Vol. 1 (1971 & 1975). After NAFSA first studied the ICW in the Cuddybackville (NY) workshop (the first regional ICW in 1968, facilitated by the INCAS group at Cornell) by sending Cornelia Spring and Dante Scalzi as their evaluators, and after NAFSA read the results of 22 university consultations by their first Intercultural Communication Consultant (Clarke, 1969-1971), NAFSA was finally ready for David to step into leadership with their financial support for the first multi-institutional ICW facilitator training program (Wheeling, WV) which Robert Moran mentioned above.  One representative from each of NAFSA’s 12 Regions attended, many of whom had invited NAFSA’s IC Consultant to their campuses earlier.  Through these two programs, many seeds were planted simultaneously all around the country from coast to coast and the field began to grow rapidly.

When I shared with David my dream for the first intercultural workshop in Japan at Nihonmatsu (1974), while we were at the first Intercultural Conference at the International Christian University (1972), it was David who made it happen with all of his networks and with the financial resources he gathered. When I shared with David my dream of building a professional development institute for the intercultural field at Stanford University (SIIC, 1975), it was David who brought a large grant for it from NAFSA for 24 of the first participants.  He was always pushing from behind and pulling from ahead to lay the foundation for and to execute the establishment of so many dreams early in the field. It was he who was chiefly responsible for bringing all of us together so that 'our field [will] always endeavor to produce solid research which can inform practice and enable our practice as interculturalists to inform research” (Dan Kealey, above). David truly integrated our discipline with his compassion for all of us, and brought into my life a deep sense of purpose for which I remain eternally grateful.”

Cliff Clarke and David Hoopes


Mr. Hoopes with his wife Kay

Sandy Fowler, SIETAR-USA member

SIETAR-USA 14th Annual Conference:
Deadline Nears for Proposal Submissions

The Society for Intercultural Education, Training and Research (SIETAR-USA) invites you to submit a proposal to present at its 14th annual international conference to be held October 22-25, 2014 in Portland, Oregon. The theme of the 2014 conference is Pioneering Intercultural Leadership: From Awareness to Action.

The proposal submissions deadline is Wednesday, April 30, 2014.
This year’s SIETAR-USA conference will explore pioneering innovations in intercultural education, training and research at the local, national and global levels. Understanding that global leadership is more than just “going international,” or meeting the right quota, our keynote speakers, Master Workshops and special events will highlight truly pioneering strategies, ideas and solutions for successful integration of the intellectual, affective, and behavioral aspects of working across cultures.
The Pacific Northwest is a region known for pioneering individuals and ideas. Setting trends for the entire country, it is home to groundbreaking organizations and leading edge industries such as Microsoft, Intel, Nike, REI, Amazon, and Starbucks, to name just a few.  The population here revels in being both retro and “ahead of the curve” — sometimes at the same time.
To support our pioneering theme and the goal of a highly interactive conference, this year we are inviting interculturalists who are conducting research, creating innovative tools and testing successful methods to present during two sessions dedicated to Interactive Poster Presentations.

These sessions will allow nearly two-dozen presenters the time and space to demonstrate their innovations and receive individual feedback and critical inquiry from multiple participants.

For more information on this format, other format options and proposal components and submission guidelines, click here.

You can also visit the conference proposal submission site here.

Professional Development Opportunity
The Conference Program Committee is searching for Conference Presentation Proposal Reviewers. Interested? Email Naomi at Other questions related to proposal submissions can be sent to the same address.

Naomi Ludeman Smith, 2014 SIETAR-USA Conference Program Committee Chair

Conference Co-chairs Eager to Showcase Diversity, Beauty of Pacific Northwest

2014 Conference Co-chairs Lillian Tsai and Donna Stringer

This year’s conference Co-chairs, Lillian Tsai and Donna Stringer, are perfectly positioned for heading up SIETAR-USA’s premier annual event. Equipped with passion for the organization, a local grasp of the Portland and Pacific Northwest areas, and more than five decades in the intercultural field combined, they are ready to deliver the 14th annual conference in Portland, to you.

Last year, talk of finding the right team swirled within the tight-knit SIETAR-USA community. Ms. Tsai, a Portland resident and cross-cultural trainer and facilitator, was initially approached by the conference oversight team. Immediately, she thought of partnering with longtime SIETAR-USA member Donna Stringer.

“I’ve always been impressed with, and inspired by, Donna,” Ms. Tsai said. “This was my chance to work with her as a mentor, and it’s turned out to be a wonderful collaboration.”

The admiration was mutual: “I, too, have a high regard for Lillian,” Ms. Stringer said. The co-chairs have known each other for 12 years.

Ms. Stringer, a cross-cultural consultant based in Seattle, grew up in Oregon and has over 40 years' experience in the intercultural field. After devoting 25 years to the global, high-tech marketing/corporate communications field, Ms. Tsai transitioned to the intercultural arena about 10 years ago.

Once SIETAR-USA’s conference oversight team members selected the co-chairs and indoctrinated them in conference planning strategies, the co-chairs quickly moved forward—making checklists, meeting venue officials, deciding keynote speakers, soliciting and identifying critical co-chair roles, developing the web content, and in general lining up the essential components of a functional and successful conference.

"We could not have asked for two stronger leaders to co-chair the upcoming SIETAR-USA Conference," said Conference Oversight Chair Sue Shinomiya. "Donna brings her stellar reputation as a legend in diversity and inclusion, and Lillian brings her far-reaching Northwest network that ranges from top corporations to all areas of the public sector. Never hesitating to push the envelope, try new things and bring in new people, both Lillian and Donna truly embody "Pioneering Intercultural Leadership."

Of course, as in any other year, what distinguishes the upcoming conference from others (beyond the theme) is the location. Portland, the co-chairs say, is the ideal spot for a meeting of intercultural minds.

“Portland is a pioneering land,” Ms. Tsai said. “There is a huge presence here with the Intercultural Communication Institute (ICI), their Master of Art’s program in Intercultural Relations (MAIR), their Summer Institute of Intercultural Communication (SIIC), and the increasing diverse population.

There are numerous Fortune 500 companies headquartered here. We are a land of sustainability and have unique cultural offerings. Diversity in every sense of the word is here in Portland.”

Ms. Stringer echoed Ms. Tsai’s sentiments: “If people haven’t visited the northwest, there is a majesty to this area that doesn’t exist elsewhere.”

Between now and October, it is the co-chairs’ chief responsibility to juggle the various “moving parts” of the upcoming conference, but having already confirmed three keynote speakers and organized most venue logistics, they are well on their way.

For more information on the conference, check out the 2014 conference website, to be updated soon:


Conference Keynote Speakers Announced!

Paula Caligiuri, Psychologist,
Author of Cultural Agility:  Building a Pipeline of Successful Global Professionals

Michael Adee, Director, Global Faith & Justice Project, Horizons Foundation

Dr. Terrell Jones,
Vice Provost for Educational Equity, Pennsylvania State University

More information on the speakers will be posted on the forthcoming conference website.

Write Caption for Winning Photo of
2013 Conference

Winning Photo by: Dianne Hofner Saphiere

SIETAR-USA is hosting a caption contest on Pinterest! Join the fun and submit your own creative caption (for the winning photo above) by clicking on this link. If you have a Pinterest account already, add your caption in the comments below the photo and please follow our boards! We have created other boards about the conference so please follow us to keep learning about Portland and the conference. If you are not on Pinterest and are interested in learning and participating in the caption activity, we are sending out a tutorial via the conference email listserv so please sign up by clicking this link if you have not already.

What Would an Ethical Interculturalist Do?

SIETAR-USA is launching a new feature focusing on the ethical dilemmas practitioners face in the field. Each newsletter, we will post an incident that tests our ethical code. We encourage members to respond (via template, located on our website) with recommendations on how to navigate the situation, using the organization’s Living Code of Ethical Behavior.

The ethics committee will then gather and consider recommendations, and advise the submitter accordingly.

Below is an example of some of the questions and responses included in an “ethics dilemma” template, provided by Ethics Chair Mike Tucker:

Describe the situation:  How did it start, who is involved, what are their roles, how do things stand at present?  Leave the Incident resolution open and ask SIETAR members what they would do.
"I have put a significant amount of time into a complicated training program.  After having conducted a needs analysis, many interviews, and written a draft training program, I received an email from the person responsible for hiring me at the client organization saying that his budget had been cut and he would not be able to have me conduct the training or make a payment at the present time.  He nonetheless asked that I provide a draft copy of my training program.  I thought I was clear that the cost of developing the design and materials was part of the total package."

What provision(s) of the Living Code does this situation potentially or actually violate, in your opinion?
Code 8:  Before accepting any engagement, I will ensure that I have worked to establish a mutual understanding of the objectives, scope, work plan, timeframe, benefits and fee arrangements.
Code 16:  I will understand and maintain the nature of the professional relationship with those I serve.
Code 17:  I will adhere to a transparent structure of fees and expenses that is clearly communicated.

Do you have a particular question or questions you would like to ask?  (Please mention them here.)
What should I do?  May I ethically withhold all materials until I have been paid?  How do I maintain a good relationship with this potential client?

The new ethics feature is an opportunity for interculturalists to share their experience and knowledge in addressing complex incidents in the field. More information on how to submit your own inquiry, or to respond to others can be found here. You can also contact Ethics Chair Mike Tucker at


Have Experience Writing and Producing Newsletters?


Wants You!


We have an open Board position for Newsletter Editor! Do you have experience in journalism, websites or communications and a passion for the intercultural work we do? Serving as editor is a great way to stay connected to intercultural practitioners in our field and to the ideas that shape our profession. If interested in the volunteer Board position, contact outgoing Editor Bobbie Stewart at

“Let’s applaud Bobbie for all her great work on the newsletter. Way to go Bobbie! We’ll miss you in this role!” Christopher Deal, SIETAR-USA President
Contact Us

Our office is housed at the Intercultural Communication Institute (ICI).

c/o The Intercultural Communication Institute
8835 SW Canyon Lane, Suite 238
Portland, OR 97225

President Christopher Deal:
Phone: +1-503-297-3261

Fax: +1-503-297-4695
Email Address:

Mark your Calendars!

SIETAR BC & Young SIETAR Congress

June 26-29, 2014


Find them and post them here.

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