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Your Presence is Our Present!


December is a great time of year to reflect on the past twelve months. Here at The Howes Group the most important indicator of success is determined by one factor, how well did our clients do? This year was a stellar year in that of the thousands of room nights that we booked for 2015, every group avoided the dreaded 'A' word: Attrition. This is fantastic and something we are very proud of!  

There are many ways to measure success while in our business the singular factor is the bottom line:  was the meeting profitable? There is no one that we work with that can afford a deficit.  Even if the ultimate outcome is not to generate a profit, a loss is not tolerated.      

As a partner to the success of the meeting, we are motivated to ensure that folks attend. The secret is not just to have folks attend, but to ensure that they book within the block. As a reminder, your delegates need to be reminded. What we've learned in the last decade is, they just don't know how important it is to stay within the block.  

This year we encouraged everyone to tell their delegates often how much they mean to them. Communicating to your delegates why they matter makes a difference. The majority of delegates still do not understand why staying at the host hotel matters. I would challenge that you have board members who do not understand why they need to stay at the host hotel.

As it is the holiday season, here is our gift to you!  It is our 'Top Ten Reasons To Stay Within The Block'. Cheers to you and may you never make the A list!  

Timely yours, 
Brenda
brenda@thehowesgroup.com

It's Official:  AccorHotels has purchased Fairmont, Raffles, Swisshotels (FRHI)
Click link above to read December 9 Press Release
 

101 Tips:  What Is Your Internet Usage Personality?

TechnoChat Part 4 of 5

In this fourth installment of our discussion with technology partners Freeman Audio Visual, we address the task of determining your group's internet usage personality.

Before we discuss this, The Howes Group would like to congratulate Freeman Audio Visual for their work on the PCMA Canadian Innovation Conference in Toronto.  The goals and objectives of the conference were to ensure that delegates left changed.  Freeman Audio Visual ensured that all of the keynote speakers that took to the stage were supported with audio visual that was seamless and experiential.  The final recap video that was shown on multiple screens after hours of editing within such a short timeline was amazing.  Bravo!

Technical Questions to Ask:

We have discussed in our prior blogs about the importance of knowing your meeting's 'technical personality'.  

Ask Your Delegates:
  • In a survey prior to you meeting, ask your delegates how many devices they will use at the meeting?
  • Ask your delegates what sort of internet usage they plan to do during the meeting?
Light- Email, general browsing, social posting (Twitter/Facebook/LinkedIn)
Standard- Faster speed; stream down to Standard definition video
Premium- Further enhances Standard; download HD video; upload standard definition video
Ultra- Download and upload HD video both ways


Ask Your Network Provider:
  • Ask your provider for a history report.  What is my usage?  
  • Will my conference app change the requirements of my internet usage?
  • Are there any physical limitations to the room or building that I need to know about?
  • Are there any rogue signals that are interfering with the quality of my WiFi signal?
  • Based on my history report, what do you recommend we need for this meeting?
A way to be more cost effective when determining bandwidth is to break down usage into high and low users. For example, if you have 200 total connections but only 50 of them require high usage, this will help your provider select a plan best suited to your needs. Identifying which members require more or less bandwidth will help keep costs down and efficiency high.
 
Next TechnoChat (February 2016)
Part 5 of 5  Mobile Apps:  The basics to consider when designing an app for your conference 
 

If you like the content from this email, forward it to an industry friend.  Share your comments on our blog!  Prizes throughout the year will be drawn for those who engage with us.  Be the first to comment on our blog and you will receive two ballots!

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Contact Us

p 613 692 2514

Who Knew?!  Most babies are conceived in December making September/October the highest birthday month.

Where Am I?  Jeanna visited this coastal destination earlier this year and was taken by the beauty, the food and the people. This golfing destination is situated on the massive dunes at the edge of the Gulf of St Lawrence and was named Best New Course in Canada in 1994 - just one year after it opened.

Send your guess to leslie@thehowesgroup.com by December 18 at noon. You will have a chance to win a $50 Vintages gift card. Just in time for the holidays!  
 

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