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Take a Chance and Innovate

Take a chance. What’s that old saying? When everything is going great, the meeting planner is invisible. When there’s a problem of any type, the spotlight is on the meeting planner. Whatever it is, get it fixed and fast.

Imagine how the meeting planner for the Society for Neuroscience felt when they took a chance and invited Tenzin Gyatso, the 14th Dalia Lama to address its annual meeting in Washington in 2005. A great idea, a new experience, delegates will love it?

Not quite.

More than 5,000 members of the nearly 35,000 attending wanted that invitation rescinded. A religious person talking to scientists about the power of mindfulness? What fluff. At the time, they considered even the idea to be a complete waste of time. The conference went on, begrudgingly they attended.

Flash forward almost a decade to 2014.

Scientific American published an article entitled:  Neuroscience Reveals the Secrets of Meditation’s Benefits. This article is the direct result of years of scientific study and collaboration between the Tibetan monks and neuroscientists. This flame for this incredible breakthrough was lit at that very conference in Washington in 2005.

The lesson? Take a chance. Think outside the box, be brave when you design your events. What may not seem to be a good fit in the moment, 
can in fact, be the best fit of all.

I wonder what ever happened to that ingenious event planner? I hope someone, somewhere is 
patting them on the back. This is an example of an act of courage that took a long time to get a return on the investment. Well worth the leap of faith – I’d say.

Timely Yours, 

TOP 5: Reasons to Book Your Meeting in Canada

Canada: a great place to hold your meeting

If you plan meetings with attendees from abroad there is a lot you need to think about. In today’s world, we are often faced with unpredictable governments and policies, ultra-nationalism, potential terrorism and some level of economic uncertainty. Canada’s international conference and event delegates are in good hands.

Here are the top FIVE reasons to book your meeting in Canada.
  1. Welcome: Canada, is a diverse country has traditionally been a great example of international cooperation and trade.  As a result, international meeting attendees will feel right at home. Did you know that there are more than 50 countries where the citizens can visit Canada without a visa?
  2. Safe: In 2016 Canada placed in the top ten of Organisation for Economic Co-operation and Development (OECD) better life index. Number one is Norway.
  3. Multilingual: In addition to English and French as our official languages, Canadians are very multicultural. In the meetings and events industry, you can be assisted and served in many different languages. These can include Cantonese, Punjabi, Chinese, Urdu, Arabic, Spanish and more.
  4. Affordable: Historically our Canadian dollar is worth less than American currency. Do the math. It works out that Canada offers a ~30% discount versus American cities. This makes Canada a very enticing and affordable conference site choice.
  5. Innovative: Canada is a hot bed of innovation. We have the people, the business acumen and the technology to be leaders across several industries. Think about it. From Commander Hadfield to Canola to Blackberry Mobile Devices, all from Canada and are part of our everyday life. We have technology experts, scientists and inventors right here, part of the Canadian experience.

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Canada produces 71% of the world’s pure maple syrup, 91% of which is produced in Quebec with the rest produced in Ontario, New Brunswick, Prince Edward Island and Nova Scotia.

Canadian maple syrup is exported to approximately 50 countries, including the U.S. which is the primary importer.

This natural sweetener features over 63 antioxidants that can help delay or prevent diseases caused by free radicals, such as cancer or diabetes.

It also features high levels of zinc and manganese, keeping the heart healthy and boosting the immune system.

Yes you are correct Joanne McRae of the Centre for Canadian Ethics in Sports. Desmond Lomas of The Howes Group is standing in front of the Olympic Flame in Vancouver. Enjoy your gift certificate.


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