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Don't understand SEO? Here are a few simple, plain-language guides to help you.
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How to Easily Learn About Search Engine Optimization

The topic of SEO is typically outside of writers' comfort zones. But once you understand the basics, it's actually quite easy to apply the principles when you're writing for online publication and distribution—or just trying to improve the effectiveness of your website and social media presence. Here are my 3 favorite introductory resources on SEO.

300 Awesome Free Things

1. 300 Awesome Free Things

This is an incredible list of ALL kinds of digital media resources, but pay special attention to Section E: Free SEO + Website Analyzers. These tools will tell you how well your current website or blog is doing in terms of SEO.
Keyword Research: The Definitive Guide

2. Keyword Research: The Definitive Guide

Consider keyword research as market research for the 21st century. What do people search for online? How do they search for it? When? This guide helps you figure out the thoughts, fears, and desires of your target market. (As your Analytics stats will tell you, people type their inner-most thoughts into Google’s little search bar!)

This free guide is perfect for the uninitiated.

70+ Keyword Research Tools

3. 70+ Keyword Research Tools and Ideas

This is a very straightforward list of how to identify the best keywords for any content you write (or to brainstorm new ideas to write about!). Of the three resources I'm mentioning, this one requires the most know-how. Why is keyword data important? As the author says: 
  • It gives you an idea of what people are interested in and provides good content ideas.
  • Seeing patterns in keyword phrases and being able to target them can help you get more search engine traffic.
  • Long tail keywords bring in 70% or more of search engine traffic to websites—important for bloggers!
Click here to read the full post.
Create Your Author Website in 24 Hours or Less

Create Your Author Website in 24 Hours or Less

This two-hour intensive live webinar focuses on the simplest, most robust, and FREE tools to get a site up and running in a day or less—often in one evening! You don’t have to know any code, understand any technical jargon, or have previous experience with websites or blogs. You also don’t need to own your own domain or have hosting, although advice will be given on those issues. Click here to find out more.

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Copyright © 2015 Jane Friedman, All rights reserved.


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