The Big Picture of Strategic Social Media Use
At every conference I attendâ€”including Digital Book World just this weekâ€”I hear lots of people question whether social media is worthwhile for authors. Even Seth Godin, a recognized marketing guru, said during his DBW keynote that social media is mainly a way to look busy.
Many authors have become disillusioned after not seeing meaningful results from blogging, social media, or online networking. Furthermore, they find it takes them away from their most important work of all: the writing.
Everyone's been on the receiving end of hard sells and shillsâ€”those annoying people who exploit every online connection they have in hopes of scoring a sale.
But hard sell methods don't work for long (if at all)â€”and they often ignore the primary value of social media: reaching readers.
During his talk, Godin also said that the main job of publishers (and authors) is to maintain relationships with readers. And social media is one of the best ways to do that.
There are two reasons why I think some authors have found social media ineffective, even if they DO know who the reader is.
- They try to make something big happen without a strategyâ€”and without building trust first.
- They lack the long-haul view and look for results too quickly, and assume failure.
If you think these reasons might apply to you (or even if not!), then check out my lecture slides for my hour-long workshop on The Big Picture of Strategic Social Media Use. It's the very first presentation in my 12-week online class, Social Media Bliss, starting on Jan. 19.
Even without my commentary, I hope it instructs as well as inspires in how you can feel more productive and happy about whatever social media strategy you pursue.