Our expanded mission is to connect the right
people, ideas and information to position our law firm clients at the forefront of the next era of the legal industry.

As budgeting season begins, I know your strategies for 2018 are starting to take shape. We hope you'll look to the resources below to inform the hiring, training and retention decisions that will guide you through the year ahead at a time when change management is more important than ever.

I also encourage you to lend your voice to our industry poll below that asks: what we should be hearing more often in law firms? In a time of transition like the one we are facing now, the conversations we have with our teams and our leaders should be adapting along with our marketplace. Are they? Tell us what you'd like to hear more of as those conversations evolve.

Jennifer Scalzi
Founder, CEO

Our Featured Program Offering:

Session: The Credibility Formula 

High impact players are foundational to your firm's success. They educate, influence, contribute and confidently lead their firms through change.

In this session, Carol Crawford will engage and challenge law firm business services professionals to drive real results by delivering at their highest and best.  She will address the roles of Leadership, Quality Relationships, Strategic Investment and Measurable Results when building credibility and discuss how leveraging all four successfully positions marketers to significantly impact their firm’s success and catapult their own career.


Our Flexible Work Arrangements Survey: Results Reveal an Untapped Talent Strategy

Close to 150 colleagues participated in our most recent study that addressed a growing gray area in the legal world - Flexible Work Arrangements (FWAs). Conversations with clients and candidates alike have shown the increased value placed on flexibility in the workplace, while also indicating that firm policies and attitudes towards alternative work arrangements has been slow to adapt. As the job market continues to tighten, the results of our survey shed light on how FWAs can serve as a valuable talent strategy in a very competitive marketplace. We've also included a majority of the (candid) comments we received, more than any other survey we've ever conducted. You'll see why.

Exclusive Opportunities:
National Practice & Regional Growth Manager

Atlanta, GA

This position will be responsible for organizing, coordinating and implementing initiatives in support of business development and marketing efforts at the practice group and office level in alignment with the firm’s overall strategic goals and objectives.
This position will support one or more practice groups, working closely with the Practice Group
Leader(s)   in  all  aspects   of  management  of  the   practice   group  through  the   provision  of
marketing,  business  development,  knowledge  management,  training,  financial  analysis  and
logistical  support.    In  addition  to  national  responsibility,  this  position  will  work  with  the  Office Partner-in-Charge   to   lead,   drive   and   execute   on   all   regional   business   development   and marketing projects and initiatives for the Atlanta partnership.

Next step:

Contact Carol Crawford at to express interest in this role.
Director of Business Development

Jacksonville, FL

The  Director  will  lead  the  Firm’s  business development, client relations and marketing strategies with a focus on refining their strategy and developing  a  plan  to  achieve  the  Firm’s  vision  for  the  future.    The  Firm  is  seeking  a  business-minded  strategic  thinker  who  brings  best  practices  and  fresh  ideas  and  serves  as  a  conduit  for turning ideas into action. 
The  ideal  candidate  will  have  at  least  five  years  of  business  development  and  marketing experience  in  a  law  firm  and  be  energized  by  the  opportunity  for leadership  as  Smith  Hulsey’s first  Director  of  Business  Development.    This  individual  will be  positioned  to  construct  an infrastructure for business development and marketing activities which will strengthen the firm’s market  position  and  brand.

Next step:

Contact Carol Crawford at to express interest in this role.

Marketing and Business Development Manager

Chicago, IL

The Marketing & Business Development Manager will work under the direction of the firm’s Chief Marketing Officer to support and execute marketing and business development programs and initiatives in the Chicago office. This position will oversee
communications involving the strategic vision of the firm’s image, culture and reputation. This person will work with attorneys to develop, align and execute strategies and tactics that support existing client relationships and bring new clients and business to the firm.

Next step:
Please send your cover letter and a copy of your resume to Robyn no later than August 31, 2017.

Marketing and Business Development Manager 

Los Angeles, CA

This position will be responsible for elevating awareness of the firm within the California marketplace, supporting the client development needs of the lawyers and implementing firm wide marketing initiatives.

Reporting to the Director of Marketing and working closely with the California offices’ Partners in Charge, the Manager will be charged with identifying and evaluating new business
opportunities and targets, facilitating cross-selling initiatives, and closely following news and
trends impacting the firm’s clients, business and the California marketplace in general.

Next step:
Please send your resume in confidence to Jennifer Scalzi:

Business Development Marketing Manager (Healthcare)

Chicago or Washington, D.C.

Reporting to the Senior Director of Marketing Operations and with a national scope, the BDMM will work closely with senior leadership to create and execute strategic business development and marketing plans to generate new clients and enhance the brand visibility of the Healthcare Practice group. The successful candidate will have strong leadership and project management skills, and the ability to identify and implement creative solutions to enhance productivity, efficiency and effectiveness.

Next step:
Submit your resume and cover letter (req.) to Robyn Cohen:

Business Development Specialist(Government)

Washington, D.C.

The Specialist will be the primary lead for the Office’s marketing, business development and communications initiatives and will work closely with a Manager to support the Federal Government Law & Policy Practice. We are seeking candidates who possess an entrepreneurial spirit and are seeking to hold a “front line” role within a large law firm marketing department.

Next step:
Submit your resume and cover letter (req.) to Robyn Cohen:
See you at our August events:
Jennifer Scalzi & Gordon Braun-Woodbury presenting LMA Midwest CMO SIG program: The Business Case for Marketing Operations
The topic: how to capture and quantify your team’s impact on revenue growth using data, analytics, and technology and process management.

Jennifer and Gordon will join the LMA Midwest CMO SIG roundtable to lend their expert insights on Marketing Operations, present an executive summary of their recent P3 Conference presentation “The Business Case for Marketing Operations,” review the results of their research study on seven dimensions of Marketing Operations effectiveness and facilitate the discussion.

ITLA Webinar: Jennifer Scalzi and Gordon Braun-Woodbury present "Next Level Marketing: Leveraging Your Operations"
Jennifer and Gordon will present an ILTA webinar that addresses a major challenge facing today’s legal marketing/BD professionals: capturing and quantifying their impact on the bottom line. They need hard data to advance the dialogue between law firm leadership and themselves, the Revenue Enablers™ who are critical to advancing their strategies. The emerging discipline of Marketing Operations offers tools to meet that need and beyond. 

Through use of data, analytics, technology and process management, Marketing Operations seeks to increase marketing/BD efficiency and organizational agility, and to measure how the function supports revenue growth.

Why Your Law Firm Needs a Marketing Technologist

Marketing and technology - you cannot do the first without the second, and we agree that law firms need to make room for professionals who can speak both languages in order to align needs with skills. From the article: "We bridge the gap between marketing and IT — we are hybrids — part strategists, part creatives and part technologists."

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