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We partner with law firms to help you achieve optimal performance from your business services teams, improving your top and bottom lines.

Exclusive Career Opportunities

Corporate Transactional Pitches & Pursuits Manager
New York, NY, or Washington, D.C.
Professional Development Manager
New York, NY, or Washington, D.C.
Digital Marketing Manager
Washington, DC
Business Development Manager, Business Practices & Technology Industry
Boston, MA
Marketing Events Coordinator
Washington, DC
 
Industry Insights
 
Marketing and Business Development Trends
in Today's Law Firms

Calibrate Legal Founder and CEO Jennifer Scalzi is featured in this Marketing/Business Development podcast on trends in today’s law firms, published by Attorney Search Group.

In the past decade of providing placement and strategy services to law firms, she has achieved prominence as a business partner who truly understands the landscape of the current and future legal industry. Her insider knowledge — gained from six years in professional development and lawyer recruitment at a prominent Am Law 100 firm and as a leader in the Legal Marketing Association (LMA) — gives her a competitive advantage that saves her clients time and energy.
 
Save the Date: June 13, 2019, 5:30pPT

 
New: Time Tracking Tool
 
Determining the ROI of Marketing requires you to track not only the revenue generated by a marketing project or campaign, but also its cost — including marketers’ time.
 

For a nominal fee, Calibrate Legal now offers a Time Tracking Tool to help you get a clear picture of the time your team spends on each task and project.  The tool gives you a portal screen where you can configure projects, select specific employees, use date range shortcuts, see timesheets grouped by date, employee or project, and download them in Excel for further analysis. 

Is your Marketing Department Operating Efficiently?

We help law firm marketing departments measure and improve performance

  • Metrics:  Build a data-driven culture by designing metrics, key performance indicators, dashboards and scorecards to measure efficiency and top and bottom line contribution.
  • Alignment: Assess how closely business services activities align with firm goals, and help firm leaders plan and implement structural and operational changes to increase alignment.
  • Processes:  Quantify the cost and impact of core business processes supporting the firm’s profitability; modify processes for greater efficiency and effectiveness.
  • Data: Design and implement processes around client data that improve the quality and usability of available research to drive recommendations and decisions.
  • Technology:  Assess the firm’s CRM, email marketing, social media, web content, event management, prospect management, and analytics to help streamline and optimize available technology.
What We're Reading
As law firms are moving towards focusing on an industry-based go to market strategy, take a look at IBM’s Global C-Suite Study by industry – this could help you identify a trend that will affect your clients (and there’s also a professional services study, so we can see what may happen in our own industry while we’re at it!).
 
Facebook Group: 
Legal Marketing Operations

 A place where law firm marketing operations professionals can share ideas, best practices, and know-how.
 
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Calibrate Legal
1401 Lavaca Street # 533
Austin, TX 78701

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