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We partner with law firms to help you achieve optimal performance from your business services teams, improving your top and bottom lines.

Happy summer! 

While you've been busy at work, lounging on holiday or traveling far-away lands, more than 900 of you made time to complete our salary survey. This is the largest response rate for a legal marketing salary survey for both the US and Canada. We have you to thank for making it such a success! Executive summary and the full report will be ready early October.

Meanwhile, terrific opportunities in NYC, Boston, Washington, Philly, Chicago, and Houston are listed below. For real-time updates, connect with us on Linkedin and also our Calibrate Legal Marketing Operations Facebook page.

Enjoy your August summer days and keep in touch. We love hearing from you!

Cheers,



Jennifer Scalzi
Founder, CEO
Exclusive Calibrate Legal Opportunities 
 

Manager of Business Development

Location: New York, NY or Washington, DC

Working closely with their Litigation practices, the Manager will support a group of highly engaged lawyers on BD initiatives which aim to result in new business. Responsibilities include crafting tailored pitches, running meetings and connecting internal dots. The successful candidate is proactive, possesses exceptional writing skills and thrives in a collaborative and collegial environment.
 

Next step:
For additional information, please contact Robyn Cohen at robyn@calibrate-legal.com.

Business Development Manager


Location: Boston, MA or New York, NY

We are searching for a Business Development Manager who will work hand in hand with the new Director of Business Development & Marketing as well as the Practice Group Leaders to execute business development initiatives for the Corporate & Capital Markets department. This role would be responsible for managing pitches, proposals and events as well as developing “Best Practices”. The ideal candidate is proactive, possesses strong project management skills and is an “outside the box” thinker.

Next step:
For additional information, please contact Robyn Cohen at robyn@calibrate-legal.com.

Marketing Technology Manager


Location: Chicago, IL or Philadelphia, PA

Drinker Biddle requires an experienced Marketing Technology Manager to be based in their Chicago or Philadelphia office. This role reports to the Chief Marketing & Business Development Officer, and also partners with the firm’s leadership to create strategy for firm-wide marketing systems and processes. This position is responsible for managing and supporting the development of marketing operations tools and systems. This includes working with all levels of the firm to ensure the systems and processes meet the needs of and works within, the established ethical rules of the firm. You will oversee the operations of the firm's website, CRM (InterAction), micro-sites, blogs, mobile applications, business development tools including experience and proposal databases, email marketing, the department’s use of SharePoint, social media, SEO and other analytics. Candidates require a Bachelor’s degree, experience leading a team and a minimum of eight years’ in a professional services environment.

Next step:
For additional information, please contact Susan Van Dyke at susan@calibrate-legal.com.

Senior Business Development Coordinator

Location: Houston, TX

Working closely with the Head of Energy Business Development, the Senior Coordinator will compile and maintain marketing materials, assist in preparing pitches and RFP’s, and provide support for events, as well as other marketing and business development initiatives. The ideal candidate is a detail-oriented and organized multi-tasker, who is able to work in a fast-paced environment. 

Next step:
For additional information, please contact Robyn Cohen at robyn@calibrate-legal.com.

Competitive Intelligence Professional

Location: New York, NY

We are seeking a skilled professional to work closely with senior leadership of our client, a global law firm, who will enjoy being integral in performing research to support key strategic initiatives including lateral hiring and geographic growth. The ability to work proactively and independently and to synthesize large volumes of information into a digestible format with ease is imperative.

Next step:
For additional information, please contact Robyn Cohen at robyn@calibrate-legal.com.

Marketing Operations Industry Insights:
Marketing Metrics: Getting to the Next Level

Go beyond “counting clicks” to ensure your marketing metrics program is relevant and credible

This article by Calibrate Legal’s Gordon Braun-Woodbury was published in the July/August 2018 issue the the LMA’s magazine, Strategies.
For law firm marketers today, creating marketing metrics has become relatively simple.  But building credible, relevant metrics remains a significant challenge.

With the shift to digital marketing channels, almost anything is measurable.  Every marketing activity, every contact, campaign, and interaction leaves its own breadcrumb trail that can be analyzed and reported.  CRM, Marketing Automation, and Social Media systems now collect a virtual flood of marketing data. Sophisticated analytical and dashboarding tools are available – often free of change — to any marketer who is prepared to invest time in learning them.

Faced with such an array of measurement choices, many marketers adopt a broad activity-based approach to measurement – for example, counting visitors, clicks, likes, email opens. These metrics are generally easy to obtain, and they can generate insights for benchmarking the department’s channels and improving overall efficiency.   But they don’t address the central marketing measurement problem – how to demonstrate that Marketing/BD is fulfilling its purpose of contributing to the firm’s revenue growth.  In other words, Marketing Return on Investment (ROI).

Demonstrating the ROI of marketing is not an easy task in a law firm, where the attorneys deliver the work, own the client relationship and often take full credit for obtaining new business. To overcome this mindset, you need to be selective and strategic about the data you measure so that it’s credible to the professionals you serve.  Here are some ideas to get you started on ROI measurement…

 
 
 

 
Facebook Group: 
Legal Marketing Operations

 A place where law firm marketing operations professionals can share ideas, best practices, and know-how.
 
What We're Reading:

Diligence disrupted: Law firms climb aboard the AI wagon (via The Economist)

Many commentators portray artificial intelligence as an existential threat to the legal profession. The Economist takes a more optimistic view, focusing on how AI can free attorneys from legal “grunt work.”  The shift could transform lawyers’ work and slash costs for clients
 

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