Copy

We partner with law firms to help you achieve optimal performance from your business services teams, improving your top and bottom lines.

The budgeting and planning season is likely upon you and reminds us how quickly each year rolls around. Personally, this season I've enjoyed connecting with many of you during my recent travels and speaking engagements with Gordon Braun-Woodbury at the LMA Southeast and Southwest Regional conferences. Next week, Susan Van Dyke, 2019 President-elect for the Western Canada Region, and I will travel to Chicago to join leaders from across the organization at the annual LMA Leadership conference.
 
Aside from our consulting work, including bringing you data visualization with our Calibrator dashboard, our search services are as busy as ever. And we’ve made it easier for you to scroll through our current exclusive opportunities. Our website lists all current available positions across North America right here. Please know, we also welcome your resume anytime even if we’re not showing a suitable position for you currently.
 
As always, do stay in touch, and good luck with your 2019 plans!


Cheers,

Founder, CEO
Calibrate Legal, Inc.
Career Opportunities
~ Exclusive ~ 

Associate Director, Communications

Location: Chicago, IL, New York, NY, Washington, DC, Los Angeles, CA

This is an exciting opportunity for the new Associate Director of the North American region to take ownership in developing internal and external communications strategies and implementing related activities. This individual will provide communications advice and support to North America management, other global board representatives and regional practice/industry group leaders. You will collaborate with shared BD, Marketing and Communications resources in the region, with the support of four full-time direct reports and the assistance of shared Global Communications team resources. 

Next step:
Please submit your resume and a cover letter detailing your interest to Susan Van Dyke at susan@calibrate-legal.com no later than November 2, 2018.

Senior Business Development & Marketing Manager


Location: Washington, DC 

Our client is seeking a Senior Marketing & Business Development Manager to be based in their Washington, DC office to work closely with their Government and Regulatory Affairs Practice Group to heighten the group’s visibility both internally and externally. Reporting to the Chief Marketing & Business Development Officer, this role will be responsible for working with lawyers to prepare RFPs and pitches, developing collateral materials, and managing Chambers submissions, as well as handling events and sponsorships. The candidate will also be involved with select practice and industry teams within the practice group. The successful candidate will have strong leadership and project management skills, possess solid writing skills, be able to navigate high-stress situations and be quick on their feet.  Candidates should have a Bachelor’s degree and a minimum of ten years of marketing and business development in a law firm or similar professional services environment. 

Next step:
Please submit your resume and a cover letter detailing your interest to Susan Van Dyke at susan@calibrate-legal.com no later than October 26, 2018.

Manager of Business Development

Location: New York, NY, Washington, DC, Los Angeles, CA, Houston, TX

Working closely with their Litigation practices, the Manager will support a group of highly engaged lawyers on BD initiatives which aim to result in new business. Responsibilities include crafting tailored pitches, running meetings and connecting internal dots. The successful candidate is proactive, possesses exceptional writing skills and thrives in a collaborative and collegial environment.

Next step:
Please submit your resume and a cover letter detailing your interest to Robyn Cohen at robyn@calibrate-legal.com no later than October 26, 2018.

Business Development Manager

Location: Northern California (San Francisco, San Jose, or Walnut Creek)

Reporting to the Director, Field Marketing & Business Development, the Manager will be responsible for promoting the firm through advising and supporting the firm’s Northern California and Pacific Northwestern regional offices, their practice groups and individual attorneys in their marketing, client & business development efforts. This role is also responsible for supervising a Regional Marketing Coordinator. Strong interpersonal and communication skills and the ability to work proactively and independently are musts. This role will require some travel to other offices.

Next step:
For additional information, please submit your resume and a cover letter detailing your interest to Susan Van Dyke at susan@calibrate-legal.com no later than October 16, 2018.

Regional Marketing Coordinator 

Location: Nashville, TN and Southern California (San Diego, Century City, Downtown Los Angeles)

Reporting to the Business Development Manager, the Regional Marketing Coordinator will ensure that internal and external regional events are executed within budget and reflect high standards, webinars are properly scheduled, presented and executed and marketing collateral inventory and maintenance are up to date.  The Coordinator will also provide backup support to other Regional Marketing Coordinators when needed.  The ideal candidate will have strong interpersonal, communication and multi-tasking skills, event management experience and good proficiency with related technologies. This role will require some travel to other offices.

Next step:
For additional information, please contact Robyn Cohen at robyn@calibrate-legal.com no later than October 16, 2018.

Development & Research Project Coordinator 

CONFIDENTIAL

Location: New York, NY

Supporting the Chief Development Officer, the Coordinator will provide support for all projects related to strategic partner hiring and growth, lateral integration, Client Team Program management and other strategic initiatives that are focused on the growth and development of the Firm. Strong analytical writing and research skills, the ability to work proactively and to thrive in a fast-paced environment are imperative. The ideal candidate will hold a Bachelor's Degree and have two plus years of marketing, business development or recruiting experience in a professional services environment, preferably within the legal industry.

Next step:
For additional information, please contact Robyn Cohen at robyn@calibrate-legal.com no later than October 26, 2018.


Calibrator™: 
Legal Marketing Dashboard Solution
Whenever we talk to clients about marketing measurement, the topic of dashboards is never far from the agenda.  Clients tell us that gathering and analyzing metrics from various sources (such as CRM systems, e-marketing platforms, web analytics) is a tedious chore that they would love to automate.

That's why we've developed Calibrator™, a marketing dashboard solution tailored for law firms.  

Calibrator is designed to work with your existing marketing technology to produce visual, interactive reports that highlight insights and trends in your data.  Highly configurable, it lets you create marketing dashboards customized for any part of your business -- whether it's individual lawyers, practice groups, key clients or the entire firm.


Preview Calibrator
To get a preview of Calibrator, check out our online sampler.  You'll see prototype dashboards created to help measure contact health, email marketing impact, key account marketing, proposal success and more.

 
 

Request a Calibrator Demo
We're currently offering demos of Calibrator to interested law firms.  If you'd like to know more about how our solution could work for your firm, click here to request a demo.

 
Industry Insights 


Setting Priorities with the Allen Fuqua Smart Work Matrix


Over the past few weeks, the Calibrate Legal team has been on a speaking tour of LMA regional conferences.  Our workshop presentation, “Running your Department Like a Business,” is designed to help legal marketers operate more efficiently and increase their contribution to their firms.

One of the topics we cover is setting priorities.  Now, we know this does not come easily in legal marketing, because marketers are often at the beck and call of partners — each of them carrying a lot of positional power due to their status as owners. This can lead to a chaotic work environment where priorities are unclear and always changing, and stress is high.

In our workshop, we share a practical approach to priority setting that really makes sense in law firms –  one we learned from our friend Allen Fuqua, CMO of Winstead PC.

Too often, legal marketing work is prioritized based on extrinsic factors, such as the requesting partner’s personality and status in the firm, or the urgency of the deadline.  Allen offers a better way.  He believes that all work that legal marketers do can be categorized along two dimensions:
  • The project’s potential value to the firm.  “Value”  is defined as the degree to which the activity contributes to generating work or building key relationships.
  • The marketer’s ability to Influence the project’s outcome by applying their expertise, creativity, and innovation.
Allen’s Smart Work Matrix offers a way to categorize projects so that we can handle them differentially, based on where they land on the two dimensions.  To learn more, 

What We're Reading
Incumbents Strike Back
Insights from the Global C-suite Study


This is the 19th installment of IBM’s Global C-Suite Study which is one of our absolute favorite reports for providing us with
invaluable perspective.  This study, if read appropriately, will glean many insights into the clients of law firms big and small across the world.  Take a read, share it far and wide, and enjoy!


Facebook Group: 
Legal Marketing Operations

 A place where law firm marketing operations professionals can share ideas, best practices, and know-how.
 
Copyright © Calibrate Legal, all rights reserved

Our mailing address is:
Calibrate Legal
1401 Lavaca Street # 533
Austin, TX 78701

Add us to your address book


Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.