We partner with law firms to
accelerate the performance of business services professionals.

Industry Insights
CMO Vacancies a Cause for Concern
CMO vacancies at large law firms may be a cause for concern, says Calibrate Legal’s Jennifer Johnson Scalzi. The Calibrate CEO was interviewed for a December 6, 2019 American Lawyer article on CMO vacancies at elite law firms.  The article focused on the announcement of a new CMO at  Nixon Peabody, but also highlighted the fact that, at time of writing, more than a dozen Am Law 200 firms had been making do without a first-chair marketer—some of them for more than a year.

New Report Reveals Opportunities for Improvement on Digital Marketing Strategy for Law Firms
By Jamie Diaferia and Jennifer Johnson Scalzi 

In this Law Firm Marketing column in the New York Law Journal, Jamie Diaferia and Jennifer Johnson Scalzi write: Not long ago, many legal marketing positions were filled by people who held various administrative roles in firms and transitioned into marketing roles with little to no formal training in the field. But that gap is clearly closing. Still, there is more work for law firms to do. That’s particularly true in digital marketing.

Recalibrating Your Law Firm to Run Like a Business
Jennifer Johnson Scalzi on Law Firm Marketing Catalyst Podcast

As Calibrate Legal’s CEO, Jennifer Johnson Scalzi leverages her industry insight to develop sophisticated talent, leadership and operations to position law firms at the forefront of the legal industry. With international expertise, she specializes in helping her clients find the best path forward when seeking to hire impact players in marketing, business development, and communications roles.

In this podcast, you'll learn:
  • How to leverage talent, leadership, and operations to position your firm at the forefront of the legal industry.
  • What qualities a legal marketer needs to develop to earn a "seat at the table."
  • Who Revenue Enablers are and how they impact the firm's success.
  • How to create a data-driven culture in your firm to make empowering decisions.
  • What trends and new developments to expect in the future of legal marketing.
Seven Signs of an Innovative Marketing Leader
Innovation has become central to the business agendas of many law firms today say Jennifer Johnson Scalzi and Gordon Braun-Woodbury.  "We’re seeing this trend reflected in talent, recruiting and financial priorities across the legal profession.  More and more, firms are establishing innovation funds and creating senior job titles that include the word “innovation.”  Some are even setting up full departments devoted to it."

Nowhere is this truer than in legal marketing and business development – a discipline that thrives on innovative approaches. When we interview candidates for legal marketing/BD positions, we look for people with an innovation mindset, who can recognize and realize opportunities to do things better, faster, cheaper and with greater impact on the firm.

We Want to Hear from You!
Calibrate Legal is committed to continuously improving our offerings. Whether you have experienced our brand as a candidate, hired us for an executive search project or engaged us for marketing consulting services, your impression of our services is important, and we would be grateful to receive your opinion.  

Although we are happy to receive anonymous feedback, if you wish to share your contact details, you will be entered in a drawing for an Apple iPad mini.
To participate, just complete our short survey. It should take no more than ten minutes of your time. This feedback program is being conducted by Calibrate Legal and all responses are strictly confidential.


Data-Driven Marketing and Business
Development for Law Firms

November 21, 2019, LMAEC Conference, Toronto, Ontario

Calibrate Legal’s Gordon Braun-Woodbury will participate in a panel on data-driven marketing at the LMA Eastern Canada Conference in Toronto on November 21, 2019.  The panel will discuss the phases of becoming data driven, sources of data, the process of pulling your data together to ask questions of it, and the tools available to view and explore your data, including Microsoft Power BI, the SALI Legal Matter Specification Standard, and AI tools being used in marketing and business development.

Presenters for this session:
  • Gordon Braun-Woodbury, Consultant, Calibrate Legal
  • Adam L. Stock, Chief Information Officer, Allen Matkins
  • Jessica Lim, Managing Director, Strategic Planning,  Lenczner Slaght
The Calibrate Legal team enjoyed a productive retreat in Austin, TX.
We have big plans for 2020!
What We're Reading
The First Thing Great Decision Makers Do

Calibrate Legal’s Kathryn Whitaker spoke recently at LMA Tech West on common data biases that distort results and how to avoid them. The talk was well-received, and we have seen an increase in interest from clients on data biases. Given that, this month we wanted to share an article from HBR on data-driven decision making.
“Many decision-makers think they’re being data-driven when they look at a number, form an opinion, and execute their decision. Unfortunately, such a decision will be ‘data-inspired’ at best. Data-inspired decision-making is where we swim around in some numbers, eventually reach an emotional tipping point, and then decide. There were numbers near that decision somewhere, but those numbers didn’t drive the decision. The decision came from somewhere else entirely. It was there all along in the unconscious biases of the decision-maker.”

Facebook Group: 
Legal Marketing Operations

 A place where law firm marketing operations professionals can share ideas, best practices, and know-how.
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