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We partner with law firms to help you achieve optimal performance from your business services teams, improving your top and bottom lines.

Exclusive Career Opportunities

Global Technology M&A Business Development Lead
New York, NY, Washington, D.C., London, UK or Silicon Valley, CA
Business Development Manager, Business Practices & Technology Industry
Boston, MA
Marketing Manager -Email & CRM
Any U.S. Office of the Firm
Legal Training Manager
Boston, MA
Professional Development Manager
Washington, D.C.
Marketing and Communications Specialist
Washington, D.C.
Instructional Designer - Firm Leader Program
New York, NY
Project Manager- Firm Leader Program
New York, NY
Business Development Manager, Project Finance
New York, NY or Washington, D.C.
Law Firm Innovation Survey

We are conducting a survey on law firm innovation and would love to hear from anyone inside of law firms who is charged with any form of innovation. We have a hunch that the findings will be really interesting!

Industry Insights
Building a Business Case for Law Firm Marketing Operations

Marketing Operations – a formal approach to managing planning, resource allocation, business processes and technology across a Marketing function – started  in the Technology and Consumer Markets sectors about 15 years ago.  Calibrate Legal's Gordon Braun-Woodbury has compiled research and statistics from many sectors to show the business case for an intentional approach to marketing operations in a law firm.
 
Is your Marketing Department Operating Efficiently?

We help law firm marketing departments measure and improve performance

  • Metrics:  Build a data-driven culture by designing metrics, key performance indicators, dashboards and scorecards to measure efficiency and top and bottom line contribution.
  • Alignment: Assess how closely business services activities align with firm goals, and help firm leaders plan and implement structural and operational changes to increase alignment.
  • Processes:  Quantify the cost and impact of core business processes supporting the firm’s profitability; modify processes for greater efficiency and effectiveness.
  • Data: Design and implement processes around client data that improve the quality and usability of available research to drive recommendations and decisions.
  • Technology:  Assess the firm’s CRM, email marketing, social media, web content, event management, prospect management, and analytics to help streamline and optimize available technology.
Calibrator™
Measure Your Marketing Data
Are you struggling with how to measure the impact of your marketing campaigns and activities? Is report preparation taking up too much of your marketing team's time?
 
If so, consider Calibrator, our marketing dashboard solution tailored for law firms.

Calibrator lets you create online marketing dashboards customized for any part of your business -- whether for individual lawyers, practice groups, key clients, or the entire firm. 

To get a preview of Calibrator, check out our 
online sampler. And if you'd like to know more about how our solution could work for your firm:

 
What We're Reading
How Good are Your Leadership Skills?

We had fun completing this online survey from MindTools on the strength of our leadership skills, and think you will too! When you're finished, they'll score you and provide some areas for potential focus and improvement.  Enjoy! 
 
Facebook Group: 
Legal Marketing Operations

 A place where law firm marketing operations professionals can share ideas, best practices, and know-how.
 
Copyright © Calibrate Legal, all rights reserved

Our mailing address is:
Calibrate Legal
1401 Lavaca Street # 533
Austin, TX 78701

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