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We partner with law firms to
accelerate the performance of business services professionals.

Exclusive Career Opportunities
Chief Marketing Officer
Nashville, TN, Cincinnati, OH or Louisville, KY
Vice President
New York, NY or San Francisco, CA
Strategic Client Relationships Director
New York, NY, Philadelphia, PA or  Washington, DC
Managing Director - Commercial & Public Finance
Nashville, TN
Director of Marketing & Business Development
New York, NY
National Practice & Regional Growth Manager
New York, NY
Business Development Manager, Energy
Houston, TX
Upcoming Events
Building a Data-Driven Culture: Strategies for Analyzing, Interpreting, and Presenting Data
September 26, LMASE Conference, Birmingham, AL
Today, data-driven marketing is essential. Departments that replace gut instincts and suspicions with metrics and measurements will quickly gain a strategic advantage as they measure and showcase efficiency and top and bottom-line contribution. Even as marketers base more decisions on hard data, there are still barriers to processing information and positioning data throughout the firm. How can law firm marketers build a data-driven culture?

This highly interactive session will explore the best strategies for reporting data via formal and informal methods and how to use data to maximize influence and report ROI within your firm.

Speakers include:
  • Kathryn Whitaker, Director, Recruitment & Strategy Consulting, Calibrate Legal
  • Pedro Campos, former Head of Continuous Improvement, Hogan Lovells
  • Stephen DiGennaro, Director of Marketing Technology, Eversheds Sutherland
  • Courtney Eddings, Senior Manager, Marketing & Business Development, Shearman & Sterling LLP
Industry Insights
Calibrate Legal welcomes Katalin Vlaskovits 
 
We are delighted to announce that Kati Vlaskovits has joined Calibrate Legal as a Senior Consultant.  Kati has over 15 years of experience in marketing and BD, both as senior in-house marketer with leading global law firms, including Gibson, Dunn & Crutcher LLP and CMS Cameron McKenna (CMS) and as outside consultant to other AmLaw firms. 
 
She has experience driving client growth initiatives and believes that today’s successful legal marketers practice what they preach: know your firm, base your business decisions on real data and prioritize the client experience above all.
 
Kati will be working with the Calibrate Legal team on a variety of key initiatives for the company, including service delivery, R&D and strategic planning. Join us in welcoming Kati!

Five Keys to a Legal Marketing Professional's
Career Satisfaction
 
Jennifer Johnson Scalzi of Calibrate Legal talks to Intapp about the key themes surfacing for legal CMOs in today’s modern firms – including career satisfaction for marketers.

One of the essential questions we ask talent is, “What does it look like when you are at your highest and best – firm size, disposition, culture, etc.?”  The question gets people to a place of thinking about how they would like to function in ideal job scenarios.

We then counter those thoughts with, “Keep in mind we all have to do stuff we don’t want to do in every job.” That always solicits a laugh, but it’s true.

When you take the time to step back and consider your best days at work – when you felt energized and accomplished – what happened?


Calibrate Legal's Time Tracking Tool
Are you tracking Your Team's Time? 
 
Determining the ROI of Marketing requires you to track not only the revenue generated by a marketing project or campaign but also its cost — including marketers’ time.
 
Calibrate Legal now offers a sophisticated, yet user-friendly, Time Tracking Tool to help you get a clear picture of the time your team spends on tasks and projects.  The tool gives you a portal screen where you can configure projects, select specific employees, use date range shortcuts, see timesheets grouped by date, employee or project, and download them in Excel for further analysis. 
 
Facebook Group: 
Legal Marketing Operations

 A place where law firm marketing operations professionals can share ideas, best practices, and know-how.
 
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Calibrate Legal
1401 Lavaca Street # 533
Austin, TX 78701

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