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Our expanded mission is to connect the right
people, ideas and information to position our law firm clients at the forefront of the next era of the legal industry.

Despite the often frenzied pace of the holidays, I hope the end of the year affords you a moment to look both forward and backward.  The speed of our professional lives urges us to keep our eyes focused on the horizon for what's next. I would argue that we first need to reflect on the hard-earned accomplishments and exemplary work that defined 2017. With those in mind, we can step into 2018 with a sense of achievement, renewed purpose, and clear expectations for the new year ahead.

Here's to all you have and will accomplish,

Jennifer Scalzi
Founder, CEO

New Facebook Group: 
Legal Marketing Operations

 A place where law firm marketing operations professionals can share ideas, best practices, and know-how.
 
Industry Insights:
Top 4 Marketing Operations Trends to
Watch in 2018


It’s prediction season – time to look ahead at the trends and issues facing our clients in the coming year.  Where law firm marketing is concerned, we predict unrelenting pressure for marketers to streamline operations, reduce costs and offer proof of the tangible results they deliver for their firms.  Fortunately, solutions are available -- here are four areas worth examining.
 
Book Review: The Future of the Professions 

The father-and-son team of Richard and Daniel Susskind's magisterial book, The Future of the Professions, presents a deep analysis of the forces now driving fundamental change across all professions, including (and perhaps especially) law.

If the Susskinds are correct, the entire social rationale for the professions’ existence is disappearing – and their role as stewards of the world’s expert knowledge will inevitably be superseded.

This review provides only a sample of the insights and “A-ha moments” contained in The Future of the Professions. The book is not an easy read – its language is academic and dense; its scope is vast. But the slog is worth it for any person with an interest in today’s professions and where they may be headed. The authors’ conclusions are challenging. You may not agree with them – but they will certainly make you think long after you put the book down.

-Jennifer Scalzi

 
Exclusive Opportunities:

Chief Marketing and Business Development Officer


Location:
 Baton Rouge

With more than 150 attorneys in five offices, Kean Miller is one of the largest full-service law firms based in Louisiana and is dedicated to working closely with both local businesses and Fortune 1000 companies who have a presence in the region. The new CMBDO will enjoy a highly engaged Partnership that values the continuing investment in marketing and business development initiatives, and will be part of the Firm’s leadership team that is charged with successfully positioning the Firm for continued success.  Successful candidates will bring a fresh perspective to projects and be a thoughtful and judicious influencer.

Next step:
For additional information, please contact Robyn Cohen at: robyn@calibrate-legal.com

Senior Director of Legal Recruiting
 

Location: New York City or Boston

The individual in this high profile, strategic role will contribute to the success of the firm by sourcing, attracting and recruiting highly-talented and diverse directors (partners) to meet the current and future business needs of the firm.  The ideal candidate is a seasoned professional with polished communication, interpersonal and executive functioning skills with the demonstrated ability to interact with and gain the confidence of sophisticated, highly educated professionals.  Ideal candidates will have 8+ years of direct experience with partner or executive-level lateral hiring in a professional services environment.

Next step:
For additional information, please contact Carol Crawford at: carol@calibrate-legal.com by December 31, 2017.

Business Development and Marketing Manager

Location: New York City

We are seeking candidates who are interested in working in a highly respected and collaborative environment in a partner-facing role. The successful candidate will proactively interface with firm partners to develop and execute on individual and practice group business plans, craft custom RFP responses and pitch materials, be an excellent project and program manager, and enjoy a variety of projects on their plate at any given time. Candidates who are naturally curious and proactive will excel in the position. This opportunity is the result of an internal promotion within this tight-knit team, and will oversee two team members. 

Next step:
For additional information, please contact Robyn Cohen at: Robyn@calibrate-legal.com.

Marketing and Business Development Manager

Location: Chicago

The Marketing & Business Development Manager will work under the direction of the firm’s Chief Marketing Officer to support and execute marketing and business development programs and initiatives in the Chicago office. This position will oversee communications involving the strategic vision of the firm’s image, culture and reputation. This person will work with attorneys to develop, align and execute strategies and tactics that support existing client relationships and bring new clients and business to the firm.

Next step:
For additional information, please contact Robyn Cohen at: Robyn@calibrate-legal.com.

What We're Reading:

"Why is Law Firm Innovation Failing? How to Push for Success"

Well, there's good news and bad news.  Bad news is that despite all the lip service to "innovation" in law firms, that focus on idea generation doesn't amount to much tangible change. Seems the size and scale of these grand plans are what prevent them from ever launching.  The good news is that law firms don't have to design a revolution, just some actionable resolutions. Small changes in daily work, though perhaps not as flashy as a major shift, are what can add up to meaningful, sustainable change. 

From the article:
"In other words, innovation is a process, a way of being and approaching problems, rather than a step-by-step recipe. For law firms to truly “innovate,” they must change their mindset. Rather than a program or initiative designed to ignite new ideas, a systematic and holistic shift in thinking is needed. Embrace “humdrum innovation.” Encourage professionals across the firm to be “productively wrong.” Measure and celebrate incremental improvements in what matters most. And explore, most of all, explore."

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