Welcome to Alcohol Action Station e-newsletter edition #50
Issue no. 50
In this Issue
  • Welcome to Alcohol Action Station
  • Did you know?
  • Action on Alcohol Awards: Not Long To Go
  • WA Spends More on Alcohol Than Any Other State
  • Workshop Invitation: Want to Learn More About Alcohol Advocacy?
  • What’s New on Drink Tank?
  • Alcohol-Related Ambulance Attendances in Victoria on the Rise
  • Alcohol Advertising Review Board: Recent Determinations
  • Alcohol in the Media
  • The Facts

Welcome to Alcohol Action Station

Have you ever wondered just how prevalent alcohol advertising is on bus stops?
To provide a snapshot of the volume of alcohol advertising on bus stops, the McCusker Centre conducted two audits of bus stop advertisements within a 15km radius of Perth CBD in December 2012 and February 2013. Our findings have been published in a letter to the Medical Journal of Australia [PDF 104 KB].
Key findings
  • In each audit session, alcohol was the product category with the most ads.
  • Almost a quarter of bus stop advertisements were for alcohol products. Of the 744 bus stop advertisements recorded, 172 (23%) promoted alcohol.
  • 43% of alcohol advertisements were for beer, 40.7% for wine products, 15.7% for spirits and ready-to-drink products, and 0.6% for cider.
These findings are of concern as young people represent a considerable proportion of public transport users. Around half of WA secondary school students use public transport at least once a week to get to school, with over a quarter using it every day.1
Self-regulation has consistently failed to protect young people from exposure to alcohol advertising and promotion.
Exposure to alcohol advertising influences young people’s beliefs and attitudes about drinking, and increases the likelihood that adolescents will start to use alcohol and will drink more if they are already using alcohol.2
Are you concerned about alcohol advertising?

Until next time,
Danica Keric, McCusker Centre for Action on Alcohol and Youth
Megan Farley, Injury Control Council of WA
1. National Secondary School Diet and Activity Survey (NaSSDA) 2009-10: WA summary report. Cancer Council Victoria; August 2010.
2. Smith L, & Foxcroft D. The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people systematic review of prospective cohort studies. BMC Public Health. 2009; 9(51).

did you know?

If you are concerned about alcohol advertising, you can send a complaint to the Alcohol Advertising Review Board. Making a complaint is simple - just send a pic or link to the ad (if you can) and briefly note why it concerns you.

Encourage others to take action on alcohol. Forward this to a friend.
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Action on Alcohol Awards: Not Long To Go

There are only just over 2 weeks left to submit your nomination for the Action on Alcohol Awards!
The Action on Alcohol Awards recognise individuals, organisations, and initiatives that have made a significant contribution to reducing harms from alcohol among young people in WA.
Do you know a person or group doing great things in the community to prevent harm from alcohol among young people? Is it you or your organisation? This is your chance to recognise the efforts of those taking action on alcohol, including those working behind the scenes making things happen.
There are five award categories:
  • Young People in Action
  • Community in Action
  • Regional Communities in Action
  • Government in Action
  • Media in Action
Information about the award categories and nomination forms are available at Entries close 5.00pm Monday 10 June 2013.
Queries? Contact Danica Keric at the McCusker Centre for Action on Alcohol and Youth on 08 9266 4132 or

WA Spends More on Alcohol Than Any Other State

An analysis of figures from the Australian Bureau of Statistics has revealed that adults in WA spend more money on takeaway alcohol than any other state in Australia.
West Australians spend an average of $65 a month on takeaway alcohol, which is 54% more than Victorians and $13 more than the national average.
Terry Slevin from Cancer Council WA has labelled the figures as “disturbing” and has asked people to reconsider how much they drink. “We’re at the top of a league table WA doesn’t want to be at”, he said.
Availability of alcohol is a predictor of how much people drink. Mr Slevin said, “The simple fact is, if it’s accessible, if there’s a liquor outlet just around the corner and it’s cheap, people are going to consume more”.
Dr Richard Choong, President of the Australian Medical Association (WA), explains why there is a concern among health experts over the amount spent on takeaway alcohol, “If you increase your access to alcohol you increase your alcohol consumption”.
Read all about it in The Sunday Times.
Are you concerned about the amount West Australians are spending on alcohol? Let us know. 

Workshop Invitation: Want to Learn about Alcohol Advocacy?

Interested in reducing and preventing alcohol and other drug-related harm? Want to learn more about advocacy strategies and working with the media? Working_together
The Drug and Alcohol Office and the McCusker Centre for Action on Alcohol and Youth will present an introduction to advocacy workshop on 4 June 2013.
Topics will include:
  • What is advocacy?
  • Top advocacy tips and strategies
  • Developing key messages
  • Getting the most out of paid and unpaid media
  • How to effectively link with state-wide media campaigns at the local level.
Find out more here.

What’s New on Drink Tank?

Drink Tank is an online space that’s all about discussing and debating alcohol issues.
FARE launched Drink Tank to bring people together from across Australia and the globe to generate meaningful commentary about alcohol policy, and to provide an opportunity for members of the Australian community to share their views and perspectives.
Check out some of the recent posts on Drink Tank…

Alcohol-Related Ambulance Attendances in Victoria on the Rise

Alcohol continues to top the list of most drug-related ambulance call outs in Melbourne, a new report by the Turning Point Alcohol and Drug Centre and Ambulance Victoria has found.
Key findings:
  • Daily rate of alcohol-related ambulance attendances in Victoria has significantly increased over the past year (2011/12).
  • Over 40% of ambulance attendances were on Saturday and Sunday in the metro area
  • Peak time for alcohol-related attendances was between 10pm and 2am
  • The number of alcohol-related attendances has increased over the past 2 years in metropolitan Melbourne
  • Over the past 10 years, there has been a pronounced upward trend in alcohol-related attendances, with more than a twofold increase in attendances occurring during this period.
These trends are worrying and as Belinda Lloyd, from the Turning Point Alcohol and Drug Centre said, “Society’s seeming acceptance of excessive alcohol consumption has to stop”.
Earlier this year the McCusker Centre and St John Ambulance WA released figures for ambulance call outs in WA for the primary reason of alcohol intoxication. See our first issue of the year which reports on the latest WA figures.   
Want more? 
What do you think? Let us know your thoughts at

Alcohol Advertising Review Board: Recent Determinations

Check out some recent determinations by the Alcohol Advertising Review Board in response to alcohol ad complaints from the Australian community:AARB_Logo Want to keep up-to-date with Alcohol Advertising Review Board determinations, reports and media?
Follow the AARB on Twitter, @AlcoholAdReview, to get all the latest news.

Alcohol in the Media

AHA seeks tough line on violence
The West Australian, 23 May 2013
People convicted of serious assaults, including domestic violence, as a result of being drunk could be banned from pubs and clubs for up to a year under a proposal by WA’s hotel lobby.

Time for society to grow up and raise legal drinking age
The Courier-Mail, 23 May 2013
The spectre of raising the legal drinking age to 21 pops up periodically and is inevitably pushed down again because it is politically unpalatable and socially difficult.
Girls in rehab for alcohol problems says Esther Foundation
The Sunday Times, 19 May 2013
Girls as young as 13 are undergoing rehab for alcohol problems.
Campaign to raise legal drinking age to 21
Adelaide Now, 19 May 2013
Victorians will lead an extraordinary push to raise legal drinking age to 21.
Tenants unite to outlaw alcohol
The West Australian, 17 May 2012
A housing complex in Meekatharra has become the first in WA to be declared alcohol-free.
OPINION: Not just the bottle shops are to blame
Mandurah Mail, 16 May 2013
A new survey about underage drinking in Mandurah should be a wake-up call for many in the region.
Punters confused by light booze
The Age, 15 May 2013
News flash from Victoria’s liquor regulator to pubs, clubs and cafes – drinking light beer can get you drunk and above .05.
Concern over Mandurah bottle shops not checking IDs
Mandurah Mail, 14 May 2013
Researchers at Deakin University are working with Mandurah alcohol retailers to reduce the high rate of underage drinking.
A push to tackle alcohol-related violence in Sydney
ABC News, 12 May 2013
Sydney’s late-night emergency services workers have united to call for the closure of all of the pubs and clubs in Sydney at 3am.
NSW may ban alcohol ads on supermarket receipts
ABC News, 12 May 2013
The New South Wales Government says it is considering banning supermarket giants Woolworths and Coles from promoting alcohol on grocery store receipts.

The Facts

  1. Over 70% of Australian adults reported being affected by others’ drinking in 2008, and almost half reported severe harm such as property damage, and physical or sexual abuse.
  2. An estimated 367 people died and almost 14,000 were hospitalised because of the drinking of others in Australia in 2008.
  3. In a given year in Australia, 277 deaths of people aged 15 years and over are estimated to be due to another’s drinking and driving.
Source: Laslett et al 2010 The Range and Magnitude of Alcohol’s Harm to Others.
Alcohol Action Station aims to provide the WA community with the tools to take action to reduce harms from alcohol among young people. It is provided by the McCusker Centre for Action on Alcohol and Youth in association with the Injury Control Council of WA. You are receiving this email because you have subscribed to receive Alcohol Action Station fortnightly e‐newsletters and urgent bulletins.

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