Welcome to Alcohol Action Station edition #118
Issue no. 118
In this Issue
  • Welcome to Alcohol Action Station
  • Did you know?
  • Alcohol Sport Sponsorship Associated With Drinking
  • New Research: Crime in Night Time Entertainment Precincts
  • What Are The Best Alcohol Price Policies?
  • New on DrinkTank: Beer The ‘Beautiful’ Truth
  • Let Us Know What You Think!
  • The ‘Lockouts’ Debate Continues
  • Alcohol in the Media
  • The Facts 

Welcome to Alcohol Action Station

Image of AARB bus shelter

Have you seen an alcohol ad that concerns you? Contact the Alcohol Advertising Review Board!
The Alcohol Advertising Review Board accepts complaints from the community about alcohol ads and aims to provide independent review of alcohol advertising in Australia.
If you see an alcohol ad that concerns you, let the Alcohol Advertising Review Board know. It’s very simple - either email us, fill in the online form or phone us. All we need is a picture or link to the ad and briefly why it concerns you.
Check out some recent determinations in response to alcohol ad complaints

Until next time,
Danica Keric, McCusker Centre for Action on Alcohol and Youth
Megan De Piazz, Injury Control Council of WA

did you know?

Exposure of alcohol advertising influences young people’s beliefs and attitudes about drinking, and increases the likelihood that adolescents will start to use alcohol and will drink more if they are already using alcohol.

Source: Alcohol Advertising and Young People – MCAAY factsheet.

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Alcohol Sport Sponsorship Associated With Drinking

New research from the UK shows that exposure to alcohol sport sponsorship is associated with increased drinking among children. Image of sports sponsorship paper
The systematic review of evidence on the association between alcohol sports sponsorship and drinking shows:
  • Positive associations between exposure to alcohol sports sponsorship and increased levels of drinking.
  • Increased exposure to alcohol advertising via sports sponsorship agreements may lead to increased consumption rates
  • Free/discounted alcohol offered to sponsored athletes may increase consumption
  • Sports clubs that receive alcohol sponsorship and have licensed venues may be more prone to irresponsible serving practices.
Researcher Katherine Brown concludes, “The findings of this review, particularly in regard of the impact on children, warrant close attention from public health policymakers.”
Want more?
Read the full paper in Alcohol and Alcoholism.

New Research: Crime in Night Time Entertainment Precincts

Over half (54%) of all offences in night time entertainment precincts occur between 9pm and 6am on Friday and Saturday nights; these periods represent high-alcohol hours.  Figure of assault distribution in Victoria
Key findings from the Victorian study of assaults in night time entertainment precincts show:
  • Peaks of offending occur on Friday night/Saturday morning and Saturday night/Sunday morning.
  • Over the whole week, the highest proportion of offences recorded in metropolitan night time entertainment precincts occurred between 2am and 3am on a Sunday morning (5.8% or 2,307 offences).
  • The largest volume of offences recorded in any single time period was in Melbourne/CBD/Southbank/Docklands between 12am and 3am on Sunday, when 3,645 offences (or 17.7% of all offences in that night time entertainment precinct) were recorded.
  • Within the top 3 hour offending periods in metro night time entertainment precincts, 71.7% (17,201) of all offences included in this analysis were disorderly and offensive conduct offences, 19.4% were assault and related offences, 8.2% were property damage offences and 0.7% were sexual offences.
Want more?
Read the full report Temporal distribution of crime in Victorian night-time entertainment precincts.

What Are The Best Alcohol Price Policies?

Minimum unit pricing and taxing all alcohol by strength are the best approaches for addressing health inequalities of alcohol use, new research from England shows.
The research investigated the effects of four common alcohol tax and price policies on health inequalities in England. It found that the impacts of policy changes on moderate drinkers were small, regardless of income or socioeconomic group. However, the effects among heavy drinkers from low socioeconomic backgrounds (the highest risk group) were substantial in terms of reducing harm. This was because heavy drinkers in lower socioeconomic groups buy proportionately more of the cheap alcohol affected most by these policies.
The least effective method was to introduce a tax on the price of alcohol, which is the current situation in Australia for wine and cider.
The authors conclude that the two policy options (minimum unit price and taxing all alcohol by strength) that target cheap, high-strength alcohol are likely to outperform value-based taxation and increasing the current tax in terms of reducing health inequalities.
The findings suggest that minimum unit pricing and strength-based tax would target harmful drinking without unnecessarily penalising people with low incomes who drink moderate amounts of alcohol.
Want more?
Read the full report in PLOS Medicine.

New on DrinkTank: Beer The ‘Beautiful’ Truth

A new blog on DrinkTank calls out the “Beer the Beautiful Truth” campaign by alcohol producer Lion.Image of DrinkTank blog piece
You’ve probably seen this campaign on bus stops, online and on beer bottle labels. The campaign makes health claims like “99.9% sugar free” and promotes a website which aims to bust myths around beer.
DrinkTank has published the very interesting correspondence between Lion and FARE about the campaign, and FARE has now referred the campaign to the Australian Competition and Consumer Commission for assessment.
FARE is calling for the introduction of government regulated health warning labels to replace the industry’s current weak consumer messages.
Visit DrinkTank to read the full story.

 Let Us Know What You Think!

We are always keen to hear from community members about issues that concern you. Image of megaphone
We are keen to include comments from community members on key alcohol-related issues in future editions. If you would like to have your say, get in touch and let us know your thoughts. If there is a topic that you would like us to discuss in future editions, let us know.
Send Danica a line at or give her a call on (08) 9266 4132 if you would like to have a chat.

The 'Lockouts' Debate Continues

Sydney’s lockout laws have been a topic of hot debate recently.
If you’re interested in this debate, here are a selection of recent articles:
What do you think?
Do you support earlier ’last drinks’ for licensed venues? Let us know your thoughts at

Alcohol in the News

Physicians college calls for ban on alcohol advertising during live sport and sponsorsing clubs and tournaments
Sydney Morning Herald, 3 March 2016
A peak doctor's group has called for a ban on alcohol advertising during live sport in the evening and an end to the sponsorship of sports teams and tournaments by alcohol companies.

Kimberley alcohol restrictions creating lucrative black market, need ‘relaxing’ liquor retailers say
ABC News, 1 March 2016
Liquor retailers in WA’s north have applied to have alcohol restrictions relaxed, saying they have created a lucrative black market and are bad for business.
Aldi to close online liquor store, 29 February 2016
Discount grocer Aldi is closing its online liquor store to focus on expanding its supermarket chain across Australia.
Remote Kimberley bush drinkers take the ‘no grog’ FebFast pledge
ABC News, 25 February 2016
Families in one of the most infamously heavy-drinking towns in Western Australia have signed up to go ‘off the grog’, and locals are reporting an immediate improvement in health, happiness, and parenting.
Why the Bunnings of booze has us intoxicated
The New Daily, 22 February 2016
Dan Murphy’s has won the battle of the bottle shops, but consumers could be the ones left with a hangover.

The Facts

There is strong community support for curbs on alcohol advertising and promotions:
  1. 72% support legal controls to reduce young people’s exposure to alcohol advertising.
  2. 76% support limiting alcohol advertising on TV to late night programming only.
  3. 74% support phasing out TV commercials for alcohol during sports broadcasts.
  4. 69% support phasing out the promotion of alcohol through sports sponsorship.
Source: Independent market research commissioned by the McCusker Centre for Action on Alcohol and Youth, July 2015. Available from
Alcohol Action Station aims to provide the WA community with the tools to take action to reduce harms from alcohol among young people. It is provided by the McCusker Centre for Action on Alcohol and Youth in association with the Injury Control Council of WA. You are receiving this email because you have subscribed to receive Alcohol Action Station fortnightly e‐newsletters and urgent bulletins.

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