Welcome to Alcohol Action Station #79
Issue no. 79
In this Issue
  • Welcome to Alcohol Action Station
  • Did you know?
  • Invitation To Seminar
  • New Research: Encouraging Alcohol Stats
  • ‘Drink Responsibly’ Messages Not So Responsible
  • Action Station: Tell Free TV Australia to End Alcohol Ads in Sport  
  • Alcohol Ad Seen Outside A School – Again!
  • Alcohol Advertising Review Board: Recent Determinations
  • Alcohol in the Media
  • The Facts

Welcome to Alcohol Action Station

Share Your Feedback on the E-news!

We are constantly looking for ways to improve Alcohol Action Station and welcome your feedback and suggestions on how you could get more out of it.
Through Alcohol Action Station we aim to provide WA community members with the information and tools to support you to get involved in action on alcohol, with a particular focus on preventing harm from alcohol among young people.
We encourage you to take a couple of minutes to share your feedback via this short anonymous survey. 

Until next time,
Danica Keric, McCusker Centre for Action on Alcohol and Youth
Megan DePiazz, Injury Control Council WA

did you know?

New research shows that even drinking a moderate amount of wine or spirits may increase the risk of developing a heart condition.
Source: Larsson et al 2014.

Encourage others to take action on alcohol. Forward this to a friend.
Forward to a Friend

Invitation To Seminar

Last days to register!

Healthway and the McCusker Centre invite you to attend a seminar about the Liquor Control Act Review and opportunities for public health to address the burden of injury and disease from alcohol.
Professor Kypros Kypri from the University of Newcastle will present on the effects of changes in alcohol trading hours in Newcastle, Australia and other countries.
William Gilmore will showcase the current research being conducted by the National Drug Research Institute’s Alcohol Policy Research Team.
Michelle Hobday from the National Drug Research Institute will present her PhD research on the effects of alcohol outlets, sales and trading hours on alcohol-related injuries in Perth Emergency Departments.
Julia Stafford from the McCusker Centre will provide an update on the Liquor Control Act review.
Date:     Tuesday 29 July 2014
Time:     9am-11am (tea & coffee on arrival from 8.45am)
Venue:  Bendat Community and Parent Centre
               36 Dodd Street, Wembley
RSVP:   (08) 9476 7000 or  
Check out the Healthway website for more. 

New Research: Encouraging Alcohol Stats

Some good news for those concerned about alcohol – fewer Australians are drinking, and of those that are, fewer are drinking at risky levels.
These are the preliminary findings of the National Drug Strategy Household Survey (NDSHS). 

Encouraging findings include:
  • Daily drinking declined to 6.5% and was the lowest since 1991.
  • Fewer young people aged 12-17 are drinking alcohol. The proportion not drinking increased to 72% in 2013 (from 64% in 2010).  
  • The average age at which 12-24 year-olds first tried alcohol has increased from 14.4 years in 1998 to 15.7 years in 2013.
Unfortunately it’s not all good news:
  • Almost 5 million Australians reported being a victim of an alcohol-related incident in 2013.
  • 1.7 million Australians experienced physical abuse by someone under the influence of alcohol in 2013.
  • Almost half (47%) of pregnant women in Australia still drink alcohol despite the NHMRC guideline that no alcohol during pregnancy is the safest option.
While some of these trends are encouraging, we still have a long way to go. 
The detailed survey report will be released in late 2014.
Want more?
Read the summary of alcohol findings and media reports.


‘Drink Responsibly’ Messages Not So Responsible

Are alcohol industry ‘drink responsibly’ messages effective or do they encourage people to drink more?
This is the question US researchers wanted to answer in a new research report that looked at all alcohol print ads in the US between 2008 and 2010.
The researchers found that the so called responsibility messages were used to promote the product rather than to convey relevant public health information.

Findings included
  • None of the responsibility messages promoted abstinence
  • There was no definition of what was meant by ‘drink responsibly’
  • 88% of messages included content that promoted the product
Examples of responsibility messages within alcohol ads included “Relax responsibly” by Corona, “Be confident. Drink responsibly” by Mount Gay Rum, “Explore your curious life responsibly” by Kahlua, and “Live luxuriously. Drink responsibly” by Stolichnaya Elit Vodka.
The report concluded that responsibility messages are largely ineffective at conveying public health information and should be replaced with prominent, externally developed and tested warnings that do not reinforce marketing messages.
Want more?
Read the full report.

Action Station: Tell Free TV Australia to End Alcohol Ads in Sport

Want to help close the loophole that allows alcohol ads in live sport on TV?
AdShame showcases some of the worst examples of alcohol and food marketing and empowers Australians concerned about unhealthy advertising to ensure their voices are heard loudly and clearly.
At the AdShame website you can send an email to Free TV Australia to encourage them to close the loophole that allows alcohol ads in live sport, watched by hundreds of thousands of children and young people.
Exposure to alcohol ads influences young people’s attitudes to drinking and reinforces drinking as a cultural norm. 
Tell Free TV Australia that you support No booze ads before 8.30pm. No exceptions.

Alcohol Ad Seen Outside A School – Again!

The Alcohol Advertising Review Board recently reviewed a complaint about a beer ad on a bus stop next to school playing fields in Canberra.
The ad breached the Review Board Code because it was placed less than 500m from a school and on a bus shelter, where young people would likely be exposed to it.
Want more?
Read the determination report.

What can I do?
If you see an alcohol ad that concerns you, contact the Alcohol Advertising Review Board. Making a complaint is easy – just send a pic or link to the ad (if you can) and briefly describe why it concerns you. 
AARB bus stop pic


Alcohol Advertising Review Board: Recent Determinations

Check out some recent determinations by the Alcohol Advertising Review Board in response to alcohol ad complaints from the Australian community:AARB Follow the Alcohol Advertising Review Board on Twitter (@AlcoholAdReview) to keep up to date. 

Alcohol in the Media

Diageo’s Captain Morgan rum rapped for implying alcohol can overcome boredom
Beverage Daily, 24 July 2014
Diageo rum brand Captain Morgan has again been censured by UK advertising regulator the ASA – this time for implying that alcohol can overcome boredom and is capable of changing mood.

Liquor ban voted in: State’s first banned list gets unanimous acceptance
Sunraysia Daily, 22 July 2014
People who display unruly behaviour at selected liquor stores across Mildura could be banned under a new local law.  
Kiama drinking campaign corrects misconceptions
Kiama Independent, 21 July 2014
Kiama residents are again being urged to “stand their ground” when it comes to feeling uncomfortable with their own decisions surrounding not drinking or providing alcohol to young people.
From tipple to topple: most say we drink too much
The Australian, 18 July 2014
Two in three Australians believe the country drinks too much – and fewer than one in five say they are completely unconcerned about alcohol consumption, an exclusive Newspoll reveals.
Police chief fears for town in crisis
The West Australian, 18 July 2014
Police Commissioner Karl O’Callaghan has branded Meekatharra as WA’s domestic violence capital, saying the rate of alcohol-fuelled family assaults in the “crisis” town is twice the national average and highest in state.
Alcohol and energy drink combo boosts urge to drink
ABC, 18 July 2014
Popular energy drinks that “give you wings” also give you greater desire to keep drinking when mixed with alcohol, an Australian study finds.
Juvenile theft forces blanket under-18 ban on some liquor stores
WA Today, 16 July 2014
Theft by juveniles has become such an issue at some metropolitan liquor outlets that conditions have been placed on several stores preventing underage people being on the premises under any circumstances – even if they are in the company of a responsible adult.
Sport clubs get drink message
The West Australian, 14 July 2014
More WA sporting clubs are moving away from happy hours and long, boozy after-match drinks as part of a shift from the binge culture that many once survived on.
‘Preloading’ reaches epidemic levels among young adult alcohol drinkers
The Courier-Mail, 12 July 2014
Preloading has hit epidemic levels as more than half of the nation’s drinkers “fire up” with booze before heading out on the town.
One alcoholic drink a day could raise risk of heart disease, study finds
The Guardian, 11 July 2014
One alcoholic drink a day could be enough to increase the risk of heart disease, according to research contradicting claims that low to moderate consumption has a protective effect.

The Facts

New research about the effects of energy drinks on the urge to drink alcohol in young people shows:
  1. Combining energy drinks with alcohol increases the urge to drink alcohol (compared to drinking alcohol alone).
  2. Young people who drank alcohol and energy drinks liked the taste better and had lower average blood alcohol levels than those who drank alcohol alone.
Source: McKetin & Coen, 2014. The effect of energy drinks on the urge to drink alcohol in young adults. Alcoholism: Clinical and Experimental Research.  
Alcohol Action Station aims to provide the WA community with the tools to take action to reduce harms from alcohol among young people. It is provided by the McCusker Centre for Action on Alcohol and Youth in association with the Injury Control Council of WA. You are receiving this email because you have subscribed to receive Alcohol Action Station fortnightly e‐newsletters and urgent bulletins.

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