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Welcome to Alcohol Action Station Edition #94
Issue no. 94
19/03/2015
ICCWA MCAAY
In this Issue
  • Welcome to Alcohol Action Station
  • Did you know?
  • FARE: Harms to Others Continue
  • Free TV Australia Want To Show More Alcohol Ads
  • Rural Communities: Alcohol Bought At Liquor Stores Fuels ED Admissions
  • New Research on Alcohol and Violence
  • Take Action on Alcohol Advertising!
  • Alcohol in the Media
  • The Facts

Welcome to Alcohol Action Station

Action on Alcohol Awards

Nominations are now open for the 2015 Action on Alcohol Awards! award trophy
 
The Action on Alcohol Awards recognise individuals, organisations, and initiatives that have made a significant contribution to reducing harms from alcohol among young people in WA.
 
Do you know a person or group doing great things in the community to prevent harm from alcohol among young people? Is it you or your organisation? This is your chance to recognise the efforts of those taking action on alcohol, including those working behind the scenes making things happen.
 
There are seven award categories: Young People in Action, Community in Action – Individual, Community in Action – Organisation, Regional Communities in Action, Research, Government in Action and Media in Action.
 
Information about the awards is available at www.mcaay.org.au. Entries close Friday 10 April 2015.

Winners will be announced in August, details to follow.
 
Queries? Contact Danica Keric at the McCusker Centre for Action on Alcohol and Youth on 08 9266 4132 or danica.keric@curtin.edu.au.
 
Until next time,
Danica Keric, McCusker Centre for Action on Alcohol and Youth
Megan De Piazz, Injury Control Council of WA

did you know?

Evaluation of a WA mass-media campaign on alcohol and cancer indicates that it reached the target audience and raised awareness of links between alcohol and cancer and knowledge of drinking guidelines.
 
Source: Dixon et al. BMJ Open 2015; 5:e006511.

Encourage others to take action on alcohol. Forward this to a friend.
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FARE: Harms to Others Continue

New research funded by the Foundation for Alcohol Research and Education (FARE) and conducted by the Centre for Alcohol Policy and Research has revealed that almost two thirds of people identified as being harmed by the drinking of others in a 2008 survey, were still being harmed three years later.  DrinkTank
 
“This study clearly demonstrates the persistent and ongoing nature of alcohol’s harm to others,” Professor Robin Room, Centre for Alcohol Policy Research Director.
 
Key findings of the study include:
  • The majority of Australians (62%) have been harmed as a result of someone else’s drinking in at least one of the two surveys.
  • Almost one third (32%) were negatively affected in both years.
  • The research has also highlighted the influence of social circles, with the number of heavy drinkers in a person’s household, including close relatives and intimate partners, being a strong predictor of experiencing alcohol-related harm from others.
FARE Chief Executive Michael Thorn is calling on governments to take action. “This research highlights the scale and the persistence of alcohol harms that extend beyond the drinker and makes clear that, in order to address and reduce alcohol’s harm to others, Australia needs comprehensive measures such as those that impact on the price, availability and advertising of alcohol in order to diminish the prevalence of heavy drinking in the overall population,” he says.
 
Want more?
Read the DrinkTank blog exclusive.

Free TV Australia Want To Show More Alcohol Ads

Free TV Australia, an industry body representing commercial TV in Australia, has proposed changes to its Code that could see alcohol ads played as early as 7.30pm on weekdays – an hour earlier than the current Code allows. children watching TV
 
The proposed Code will continue to allow alcohol ads to be broadcast on weekends and public holidays during televised sporting events.  Keeping this loophole ignores the recommendations from expert health organisations around Australia.
 
The proposed changes will increase young people’s exposure to alcohol ads. Exposure to alcohol advertising influences young people’s beliefs and attitudes about drinking, and increases the likelihood that adolescents will start to use alcohol and will drink more if they are already drinking alcohol.
 
The well-being of children and young people should come before the commercial interests of television stations and advertisers. The proposed Code clearly prioritises commercial interests. 
 
It is really important that there is a strong community response to the proposed Code to ensure community views and concerns are clearly presented and well-supported.
 
The McCusker Centre has written to the Australian Communications and Media Authority and Free TV and will also be writing to the Federal Ministers for Health and Communications, and is working with other concerned organisations to ensure that: i) the Free TV proposals are not accepted and ii) there is consideration of stronger, not weaker regulation.  
 
What can I do?
The proposed Code is open for comment until 3 April 2015. If this concerns you, write to Free TV Australia. We have prepared a guide to help you. Email us at mcaay@curtin.edu.au for a copy.

Rural Communities: Alcohol Bought At Liquor Stores Fuels ED Admissions

A new study looking at rural emergency department data has revealed that packaged liquor sales (alcohol bought at liquor stores) substantially contribute to emergency department attendances.
 
Key findings of the study include:
  • Over half of all alcohol-related injury attendances reported having consumed in excess of NHMRC guidelines (i.e. more than four drinks) prior to the injury.
  • 60% of all alcohol-related ED presentations purchased their alcohol at packaged liquor outlets like bottle shops and supermarkets.
  • During high-alcohol hours, alcohol-related injuries accounted for 36.1% of all ED injury presentations
  • 41.7% of alcohol-related attendances during these hours reported consuming last drinks at identifiable hotels, bars, nightclubs or restaurants, or identifiable public areas/events. However, the majority of cases originated from packaged liquor consumed in private residences.
Lead author, Professor Peter Miller, says, “Well, over the last 20 years we’ve seen a massive shift in terms of where people purchased alcohol, how much the price is compared to how much they earn where they’re consuming alcohol, and the patterns with which they are consuming it.”
 
Professor Miller also says that it’s not an easy task to reduce alcohol consumption but that governments must be prepared to undertake tough measures, like putting in place a minimum price for alcohol and looking at implementing a levy on supermarkets and bottle shops.
 
Want more?
Read media coverage and the full report.

New Research on Alcohol and Violence

Two new research reports into alcohol and violence were released this week during the 7th Australasian Drugs and Alcohol Strategy Conference in Brisbane.
 NDLERF report
The reports add to practical solutions-based research needed to combat the harm caused by alcohol related crime. “The reports will assist government and policing develop best-practice harm reduction policies and procedures,” said NSW Police Superintendent Tony Cooke.
 
The first report shows the top harm reducing methods as: reducing alcohol outlet opening hours; prevention interventions; minimum legal purchase age; reducing alcohol outlet density; and alcohol price including excise and taxation.
 
The second report examines the relationship between assault and the number of licensed outlets within Queensland and Western Australia. Key findings from WA show that the association between liquor store sales and reported assault was strongest for assaults occurring in the street and that liquor store sales also showed some statistical significance of increased assaults.
 
Want more?
Read the first report, the second report and media coverage.

Take Action on Alcohol Advertising!

Seen an alcohol ad that concerned you? Contact the Alcohol Advertising Review Board!
 
The Alcohol Advertising Review Board accepts complaints from the Australian community about alcohol ads and aims to provide independent review of alcohol advertising in Australia.
 
Making a complaint is simple – just send a pic or link to the ad (if you can) and briefly describe why it concerns you. At www.alcoholadreview.com.au you will find an online form and contact details to submit complaints.
 
AARB logoCheck out some recent determination reports:
Follow the Alcohol Advertising Review Board (@AlcoholAdReview) on Twitter to keep up to date.

Alcohol in the Media

Northern Territory fishing lobby calls for boat drink-driving laws, skipper alcohol breath tests
ABC News, 18 March 2015
The Northern Territory fishing lobby has for the first time publicly thrown its support behind boat drink-driving laws, ending a long period of silence on a politically sensitive issue.
 
Baird pledges $2.3 million to fight foetal alcohol spectrum disorder, new centre
Sydney Morning Herald, 16 March 2015
NSW will open the first Australian centre dedicated to diagnosing and treating children damaged by their mother’s drinking during pregnancy, under an election commitment from the Liberal government.
 
One chart shows when in their lives people drink the most
Business Insider, 12 March 2015
Think about when you drank the most alcohol in your life so far.  
 
New school-based sports program to encourage responsible drinking
Canberra Times, 11 March 2015
A new education program has been launched in the ACT high schools to prevent alcohol-related harm and to encourage social responsibility among students.
 
Consumption of alcohol in Ali Curung pinpointed as problem behind low school attendance rates
News.com.au, 11 March 2015
An NT community will attempt to ban morning alcohol sales in an attempt to get kids to school and halt rising crime.
 
Alcohol and drugs fuelling disturbing level of domestic violence in Northern Territory  
ABC, 10 March 2015
A Senate committee has heard that Indigenous women are 20 times more likely to be victims of domestic violence than non-Indigenous women.
 
South-west Qld youth roundtable addresses drugs, alcohol abuse, unemployment
ABC News, 5 March 2015
Community leaders and health authorities have come together in south-west Queensland to look at how to improve outcomes for young people and build healthier towns.

The Facts

New research from the US on the relationship between population-level exposure to alcohol advertising and brand-specific consumption among US young people aged 13-20 shows:
  1. After controlling for a brand’s average price and overall market share, the prevalence of brand consumption among young people was significantly associated with the brands’ level of exposure.
  2. Brands with advertising exposure on the 20 TV shows most popular with the young people surveyed had a consumption prevalence about four times higher than brands not advertising on those shows.
  3. The patterns observed suggest that youth advertising exposure may need to be lowered substantially in order to decrease consumption of the most heavily advertised brands.
Source: Ross et al. The relationship between population-level exposure to alcohol advertising on television and brand-specific consumption among underage youth in the US. Alcohol and Alcoholism.
Alcohol Action Station aims to provide the WA community with the tools to take action to reduce harms from alcohol among young people. It is provided by the McCusker Centre for Action on Alcohol and Youth in association with the Injury Control Council of WA. You are receiving this email because you have subscribed to receive Alcohol Action Station fortnightly e‐newsletters and urgent bulletins.

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