Welcome to Alcohol Action Station Edition #88
Issue no. 88
In this Issue
  • Welcome to Alcohol Action Station
  • Did you know?
  • National Survey on Alcohol and Other Drugs: Key Findings
  • New Campaign Urges NSW MPs to Take Action on Alcohol
  • New Research: Under 18s Can Easily Access Alcohol YouTube Clips
  • Sam Menezes Reflects on Secondary Supply Campaign
  • Seen An Alcohol Ad That Concerns You?
  • Alcohol in the Media
  • The Facts

Welcome to Alcohol Action Station

New market research released by the McCusker Centre for Action on Alcohol and Youth ahead of Leavers celebrations shows high levels of concern among the community about alcohol and young people.
Key findings of the independent survey of 1,078 WA adults include:

  • Alcohol risks for young a big concern94% are concerned about alcohol use among young people
  • Alcohol-related violence and drink-driving and road crashes are top concerns, followed by binge drinking, damage to the developing brain and doing things they later regret.
  • Only 1 in 4 think that governments are doing enough to prevent alcohol-related harm among young people.
  • 83% are concerned about Leavers celebrations for students finishing high school.
  • 59% believe that children are too heavily exposed to alcohol advertising and sponsorship.
  • There is strong support for policy measures to prevent alcohol-related harm, including well-resourced alcohol and drug education - 92% support, public education campaigns - 87% support, secondary supply laws - 83% support, additional police powers to ensure liquor outlets do not sell to minors - 78% support and legal controls to reduce young people’s exposure to alcohol advertising - 70% support (note that those who did not support were primarily neutral and that there was little opposition).

Professor Mike Daube, McCusker Centre Director, said the findings reflected public concern about alcohol and young people and the need for action. “It is good to see that education campaigns are having an impact, including high awareness of evidence on alcohol and the developing brain.”
National Drug Research Institute Researcher, Dr Tina Lam, said the findings were timely given research showed that though more leavers were abstaining from alcohol, those who did drink were having riskier amounts.
Want more?
Read the full report on the McCusker Centre website and read media coverage here.

Until next time,
Danica Keric, McCusker Centre for Action on Alcohol and Youth
Megan DePiazz, Injury Control Council WA

did you know?

A comprehensive approach, including controls on price, availability and advertising, is needed to have the greatest impact on alcohol-related harm.
Source: Alcohol and Young People: What works to prevent harm? [Factsheet]. McCusker Centre.

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National Survey on Alcohol and Other Drugs: Key Findings

New research shows that fewer Australians are drinking alcohol in ways that place them at risk of harm and that there is strong support for policy measures to prevent alcohol-related harm.
Key findings of the 2013 National Drug Strategy Household Survey include:
NDSHS 2013
  • The proportion of lifetime risky drinkers and single occasion risky drinkers declined since 2010.
  • Around 5 million people drank 5 or more standard drinks on a single occasion at least once a month in 2013.
  • 1 in 5 (21%) recent drinkers aged 14 or older put themselves at risk of harm while under the influence of alcohol in the previous 12 months. Drink-driving was the most common risky activity.
  • More than 1 in 4 (26%) Australians aged 14 or over had been a victim of an alcohol-related incident in 2013.
Alcohol use among young Australians
  • Alcohol use among 12-17 year olds was prevalent in 2013, with 15.4% of males and 11.3% of females drinking at levels considered to place adults ‘at risk’ of short term harm.
  • People aged 18-24 were more likely than any other age group to exceed single occasion drinking guidelines.
  • People in their late teens and 20s were more likely to drink 11 or more standard drinks than other age groups, with about 3 in 10 reporting they had done so in the past year.
  • The average age at which young people aged 14-24 first tried alcohol has steadily risen since 1998 from 14.4 to 15.7 in 2013.
While it is encouraging that harm from alcohol has been steadily reducing, we still have a long way to go.

Support for policy measures
In WA, support for policy measures seems to be strong, including more severe penalties for drink-driving, stricter enforcement of law against supplying minors, limiting TV ads until after 9.30pm, regulation of alcohol supply to minors on private premises, alcohol labelling, banning alcohol sponsorship of sporting events and restricting late night trading of alcohol.
However, there is less support for increasing tax on alcohol to pay for health, education, and the cost of treating alcohol-related problems, reducing the trading hours of liquor outlets, reducing the number of outlets that sell alcohol and increasing the price of alcohol.
We need to continue to press for action at all levels to ensure that harm from alcohol continues to decline.
Want more?
Read the full report.

New Campaign Urges NSW MPs to Take Action on Alcohol

The ‘Not one more’ campaign calls on NSW political parties to commit to stopping alcohol harms across NSW in the upcoming election.
Each day in NSW alcohol results in 66 assaults, including 27 domestic assaults, 28 emergency department presentations, 142 hospitalisations and three deaths. One more harm from alcohol is one too many.
-  Not One More Campaign
Not one more videoThe Election Platform lays out a clear roadmap to prevent and reduce alcohol harms across NSW, and the campaign calls on the government and opposition, state MPs and political candidates from all parties to declare their commitment to the election platform and towards a safer and healthier NSW.
Government action on alcohol must prioritise the health and safety of the people of NSW, ahead of alcohol industry interests, writes Michael Thorn, CEO of the Foundation for Alcohol Research and Education.
What can I do?
If you’re in NSW and want to see action on alcohol, visit to email your local politician and call on them to take action on alcohol.
Want more?
Watch this great campaign video; check out the campaign website.
Read media coverage of the campaign and this opinion piece by Michael Thorn.

New Research: Under 18s Can Easily Access Alcohol YouTube Clips

New research from the US looking at underage access to YouTube videos shows that underage drinkers as young as 14 can easily access alcohol-related brand channels and brand-specific alcohol content.

YouTubeKey findings include:
  • Each of the three underage profiles created for the research project were able to successfully subscribe to all 16 official YouTube channels.
  • On average, two-thirds of the brands’ channels were successfully viewed through the underage accounts.
The authors report, “…brewers are not staying true to some of the self-developed and self-imposed mandates for online advertising by failing to implement effective age-restriction measures.”
Want more?
Read the full report.

Sam Menezes Reflects on Secondary Supply Campaign

Sam Menezes and familySam Menezes, the Perth mum campaigning for secondary supply laws in WA has reflected on her journey following the announcement that the WA government plans to introduce secondary supply laws next year.
Sam reflects on being a community advocate in the latest edition of GrogWatch.
Check it out.

Seen An Alcohol Ad That Concerns You?

AARB Bus stop shelter
Seen an alcohol ad that concerned you? Contact the Alcohol Advertising Review Board!
The Alcohol Advertising Review Board accepts complaints from the Australian community about alcohol ads and aims to provide independent review of alcohol advertising in Australia.
Making a complaint is simple – just send a pic or link to the ad (if you can) and briefly describe why it concerns you. At you will find an online form and contact details to submit complaints.
Follow the Alcohol Advertising Review Board (@AlcoholAdReview) on Twitter.

Alcohol in the Media

Intoxication single major cause of over-55s drowning on Mid North Coast
ABC News, 26 November 2014
Royal Life Saving says too many older people on the North Coast are putting their lives at risk, by swimming while intoxicated.
Young people increasingly alcohol abstainers or risky drinkers, drug survey finds
The Guardian, 25 November 2014
Young people are increasingly smoking less and are increasingly abstaining from alcohol, but Australians who do drink are doing so at harmful levels, a government report on drug use has found.
Parents warned not to supply school leavers with grog
ABC News, 21 November 2014
WA police are urging parents not to buy alcohol for children heading to school leaver celebrations, saying it only creates problems.
Youth alcohol attitudes study: Parents urged to set good example
ABC News, 21 November 2014
A Gold Coast researcher says reducing binge drinking amongst school leavers must start with their parents.
Drunk louts swamp WA hospitals
The West Australian, 19 November 2014
WA hospital emergency departments are among the worst in the nation for alcohol-fuelled presentations on weekends, with a study showing one in five patients is drunk or injured from out-of-control drinking.
Hello Sunday Morning: Young Australian women are most dependent on alcohol, 12 November 2014
They’re out at clubs late at night, drinking to excess and paying for it the next day.

The Facts

The WA Government recently announced its response to the recommendations of the Liquor Control Act Review Committee. Below are changes that the Government supports:
  1. Introducing secondary supply legislation to make it an offence to provide alcohol to a person under 18 without parental permission.
  2. Stronger controls on delivery of liquor, particularly to juveniles.
  3. Changes that should make community involvement in liquor licensing processes a bit easier.
Source: Government’s response to the Liquor Control Act Review report.
Alcohol Action Station aims to provide the WA community with the tools to take action to reduce harms from alcohol among young people. It is provided by the McCusker Centre for Action on Alcohol and Youth in association with the Injury Control Council of WA. You are receiving this email because you have subscribed to receive Alcohol Action Station fortnightly e‐newsletters and urgent bulletins.

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