Welcome to Alcohol Action Station e-newsletter edition #29
Issue no. 29
In this Issue
  • welcome to alcohol action station
  • did you know?
  • New alcohol and pregnancy campaign
  • action on alcohol in a university setting: bait program
  • seen an alcohol ad that didn't sit right with you?
  • alcohol in the media
  • the facts

Welcome to Alcohol Action Station

For those of us who would like to see the replacement of alcohol sponsorship of sport, last weekend gave us something to celebrate!
Over the weekend, the Australian Government announced a $25 million sponsorship program to provide an alternative to alcohol sponsorship of sport. The sponsorship program is being organised by ANPHA (Australian National Preventive Health Agency). The 12 sports to receive the funding are soccer, netball, swimming, basketball, cycling, hockey, athletics, volleyball, equestrian, triathlon, canoeing and skateboarding.
Health organisations – including the National Alliance for Action on Alcohol with 73 member organisations – cheered the replacement funding as part of a program to reduce binge drinking in young people, and engage leading sports and sports stars to help change Australia’s youth binge drinking culture. They welcomed this initiative as a historic move towards breaking the nexus between sport and alcohol sponsorship, expressing the hope that this would encourage remaining alcohol-sponsored sports such as AFL, NRL and cricket to move away from their present role in exposing children to alcohol promotion.  
The “Be the Influence, Tackling Binge Drinking” campaign will see sporting associations promote safe alcohol consumption to adults, provide alcohol-free sporting environments for minors and reduce alcohol promotion in their codes.
Check out the Alcohol in the Media section or the media release for more info...

Until next time,
Julia Stafford, McCusker Centre for Action on Alcohol and Youth
Elecia Wheat, Injury Control Council of WA

did you know?

Maternal alcohol consumption can harm the developing fetus or breastfeeding baby.
The National Health and Medical Research Council recommends:
For women who are pregnant or planning a pregnancy, not drinking is the safest option.
For women who are breastfeeding, not drinking is the safest option.

Encourage others to take action on alcohol. Forward this to a friend.
Forward to a Friend

New Alcohol and Pregnancy Campaign

Alcohol and pregnancy campaignThe WA Government launched the No Alcohol During Pregnancy is the Safest Choice Campaign on 17 June 2012.
The first of its kind in Australia, the campaign is aimed at women of child-bearing age who may consume low to moderate amounts of alcohol.

Mental Health Minister Helen Morton said there was confusion in the community and among health professionals about how much alcohol was safe to consume during pregnancy.

The key message of the campaign, in line with the Australian Guidelines to Reduce Health Risks from Drinking Alcohol, is:
For women who are pregnant, or planning a pregnancy, or breastfeeding not drinking alcohol is the safest option.
The campaign material is based on research conducted by Edith Cowan University with pregnant women and women of childbearing age, and has been shown to effectively increase women's intentions to abstain from alcohol during pregnancy.1
According to research:
Only 2 out of 3 Australian women have heard of the effects of alcohol use during pregnancy on the fetus.2
Women believe health professionals are the best source of information about alcohol use during pregnancy.3
(click here for references)

View the ads here and look out for the campaign on T.V.

Action on Alcohol in a University Setting: BAIT Program

BAIT imageAs part of the Tertiary Alcohol Project, the Health Promotion Unit and the School of Psychology at the University of Western Australia have been working to develop a Brief Alcohol Intervention Training (BAIT) program.

The aim of the project was to design and evaluate a sustainable training model that would increase the capacity to deliver campus-based brief interventions. These involve providing students with personalised feedback about their drinking pattern, practical information a
bout how to drink less, and strategies to increase motivation to reduce their drinking or seek expert help.
The model has four components: integration of a BAIT introductory teaching module into the psychology undergraduate and postgraduate curriculum to raise awareness among potential volunteers, a four-hour workshop for student volunteers, supervised practice in delivering brief interventions; and a train-the-trainer path for postgraduate clinical psychology students to deliver training workshops.

Since the training commenced in October 2011, 45 student volunteers have been trained in delivering brief alcohol interventions and motivational interviewing. During first semester 2012, brief interventions have been delivered on campus and in each of the five residential colleges (2 campus events and 9 college events). Approximately 250 students have received personalised face to face feedback on their current alcohol consumption.

Seen An Alcohol Ad That Didn't Sit Right With You?

AARB imageIf you’ve seen an alcohol advertisement that didn’t sit right with you, contact the Alcohol Advertising Review Board.
It may be an advertisement on a billboard you drive past, a bus shelter within 500m of a school, on TV at a time that children would be watching, in a newspaper or magazine, on the radio or at the cinema, on the side of a bus...or it may be an advertisement that you believe would appeal to young people, encourages irresponsible drinking or associates alcohol with sexual or sporting success.

Have a look at the Alcohol Advertising Review Board Code which sets some criteria for acceptable alcohol advertising.
Visit the Alcohol Advertising Review Board website for more info.

Alcohol in the Media

New police powers for out-of-control parties
WA Today, 25 June 2012
Police may be given increased power to enter homes without a warrant if a party is deemed out of control. The state government is drafting legislation to crack down on rampant gatecrashing that has become a regular occurrence on weekends throughout Perth.
$24m deal to end alcohol backing
The Australian, 23 June 2012
Football Federation Australia and Netball Australia are among a dozen sports that announced a deal with the federal government ending alcohol sponsorship of their events as part of a $24 million government initiative.

A drop in violence reported in Northbridge

ABC News, 20 June 2012
The State Government is reporting a significant drop in anti-social behaviour since police began barring trouble-makers from venues in Northbridge.
Thugs cause party mayhem
The West Australian, 18 June 2012
Several partygoers had to be treated in hospital after being bashed by violent gatecrashers in Clarkson at the weekend as Police Minister Rob Johnson revealed that plans to deal with uninvited thugs and irresponsible hosts were before State Cabinet.
Alcohol-free pregnancy best for baby
The West Australian, 18 June 2012
Pregnant women will be encouraged to abstain from alcohol in a campaign to warn that no amount of alcohol is safe for a foetus. The campaign’s launch came as research revealed one in three WA women was unaware about the potential dangers of drinking while pregnant.
Taxi drivers are told: Dump drunks
Sunday Times, 17 June 2012
Taxi drivers could start dumping drunk and comatose customers at police stations.  Until now, drivers have tried to revive passengers and get them home. But WA Taxi Council chairman Kevin Foley has encouraged them to take inebriated passengers to the closest police station instead.
AFL accused of booze own goal
The Weekend West, 16 June 2012
The AFL unwittingly promotes binge drinking through new alcohol sponsorship which encourages footy fans to “sub” — a term for skolling — their next beer, alcohol health campaigners say.

The Facts

The Australian Guidelines to Reduce Health Risks from Drinking Alcohol advise women who are pregnant or planning a pregnancy:
  1. Not drinking alcohol is the safest option.
  2. The risk of harm to the fetus is highest when there is high, frequent, maternal alcohol intake.
  3. The risk of harm to the fetus is likely to be low if a woman has consumed only small amounts of alcohol before she knew she was pregnant or during pregnancy.
  4. The level of risk to the individual fetus is influenced by maternal and fetal characteristics and is hard to predict.

Alcohol Action Station aims to provide the WA community with the tools to take action to reduce harms from alcohol among young people. It is provided by the McCusker Centre for Action on Alcohol and Youth in association with the Injury Control Council of WA. You are receiving this email because you have subscribed to receive Alcohol Action Station fortnightly e‐newsletters and urgent bulletins.

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