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Welcome to Alcohol Action Station e-newsletter edition #23  
Issue no. 23
03/04/2012
ICCWA MCAAY
In this Issue
  • welcome to alcohol action station
  • did you know?
  • introducing drink tank
  • make a complaint to the alcohol advertising review board
  • launch of "community violence prevention strategy for the north metropolitan area 2012"
  • alcohol in the media
  • the facts

Welcome to Alcohol Action Station

Last week the Drug and Alcohol Office, in partnership with Cancer Council WA and the Injury Control Council of WA, launched a new television campaign to highlight the connection between alcohol and increased cancer risk. 
 
The ad features medical oncologist and Cancer Council Australia CEO, Professor Ian Olver, and is direct in its message that alcohol is a grade one carcinogen, the same class as tobacco and asbestos.
 
The message to take from the campaign is to limit drinking to two standard drinks on any day, and is intended to give the public information so we can all make an informed choice about how we view and use alcohol.

Watch the ad here and read some of the media here and here.

Until next time,
Julia Stafford, McCusker Centre for Action on Alcohol and Youth
Elecia Wheat, Injury Control Council of WA
 

did you know?


Alcohol consumption contributes to more than 5000 new cases of cancer every year in Australia and increases the risk of breast, liver, bowel and throat cancer.
 
Source: Winstanley MH, et al. Alcohol and cancer: a position statement from Cancer Council Australia. MJA. 2011; 194(9):479-482.

 

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 Introducing Drink Tank

FARE – the Foundation for Alcohol Research and Education – has launched a new online space that’s all about discussing and debating alcohol issues.

The blog, Drink Tank, aims to bring people together from across Australia and the globe, to showcase a wide range of opinions and perspectives about alcohol policy and community concerns. 

One of the first blogs is from McCusker Centre Director, Professor Mike Daube, where he explodes the myth that health professionals who campaign against the harms caused by alcohol are ‘anti-alcohol’.


How you can be involved:

  • Visit the Drink Tank blog and have a look around.
  • Comment on a blog
  • Vote in the poll
  • Subscribe to the regular newsletter to keep up to date
  • Spread the word about Drink Tank among your friends, colleagues and family.

 Make a complaint to the Alcohol Advertising Review Board 

Have you spotted an alcohol ad recently that didn’t sit right with you?

There is a new way to take action on alcohol advertising: make a complaint to the Alcohol Advertising Review Board.
We’ve made it simple and quick to lodge a complaint so wherever in Australia you are, you can be involved!
 
The Alcohol Advertising Review Board, established by the McCusker Centre and Cancer Council WA, provides a transparent, independent adjudication system for alcohol advertising, free of industry influence. 


The Code sets the criteria for unacceptable alcohol advertising. It covers all forms of advertising in Australia and applies to both content and placement of advertisements.
 
When the Review Board receives a complaint, the advertiser is given the opportunity to respond and a panel of reviewers determines whether the advertisement in question has breached the Code. Advertisers and complainants are informed of the Panel’s decision. Complaints will be processed as quickly as possible, with a target of 20 working days.
 
Make a complaint or find out more:

The Alcohol Advertising Review Board website www.alcoholadreview.com.au provides the Code and details of procedures, provides an online form and contact details for community members to make complaints about inappropriate alcohol advertising, outlines the failures of Australia’s self‐regulated alcohol advertising system, and will list determination reports.

 Launch of “Community Violence Prevention Strategy For the North  Metropolitan Area 2012”

The Injury Control Council of WA and the North Metropolitan Area Health Service launched this new strategy last Friday, which is designed to provide a framework for community violence prevention initiatives at a local community, regional or state level.
 
One of the key priority area in the strategy is “Addressing the impact of alcohol”.

“Whilst alcohol is not in itself a cause of community violence, intoxication of the perpetrator or victim has been estimated to be present in between 40% to 90% of all violent incidents.”
(Green Paper 2005:37)
 
Strategy options addressing this priority, with a focus on young people include:
  • Advocate for mandatory school education regarding alcohol and other drugs
  • Conduct initiatives that address the secondary supply of alcohol to people under the age of 18
  • Provide young people with greater access to public transport past midnight
    in order to access a greater variety of entertainment options.
  • Expand the provision of more activities for young people that do not involve in alcohol
  • Engage young people in the development of alcohol related harm prevention strategies

To view the full strategy please visit here and to read the Ministerial Media Statement please go here.

 Alcohol in the Media

Online plan blasted  (PDF 74Kb)
The West Australian, 31 March 2012
A proposal to allow "virtual liquor shops" in WA has been condemned by a health campaigner who says unlimited access to alcohol online will increase the risk of harm.

New anti-violence plan for Perth’s north 

The West Australian, 30 March 2012
A major anti-violence campaign targeting Perth's northern and eastern suburbs has been launched amid growing concerns about rising violent crime, alcohol abuse and antisocial teenagers. 
 
New plan for teen drunks
The West Australian, 29 March 2012
Laws to prosecute people who supply liquor to minors and increasing alcohol prices are among recommendations made by WA's Children's and Young People Commissioner to address rising concerns about under-age drinking.
 
Drinking increases risk of bowel and breast cancer
ABC News, 27 March 2012
A new advertising campaign has been launched warning people that drinking alcohol greatly increases their risk of being diagnosed with breast or bowel cancer.
 
Drinking shock tactics
The West Australian, 27 March 2012
A new television campaign will warn drinkers that alcohol is in the same cancer-causing league as asbestos and smoking.
 
AMA slams cheap booze on offer at supermarket
ABC News, 26 March 2012
The Australian Medical Association has slammed the sale of cheap alcohol, saying it encourages binge drinking.
 
Crackdown on party hosts touted
The West Australian, 26 March 2012
Police and the State Government are considering laws to prosecute adult party hosts who provide alcohol to youths without their parents’ permission as part of a bid to crackdown on out-of-control celebrations.
 
Follow UK drink rule, say Greens
The Age, 26 March 2012
Britain's decision to lift the minimum price of alcohol in a bid to counter widespread drunkenness should prompt the Australian government to rethink its refusal to increase taxes on cheap grog, Greens health spokesman Dr Richard Di Natale says.

The Facts

  1. Alcohol use is a cause of cancer.
     
  2. Any level of alcohol consumption increases the risk of developing an alcohol-related cancer; the level of risk increases in line with the level of consumption.
     
  3. It is estimated that 5070 cases of cancer (or 5% of all cancers) are attributable to long-term chronic use of alcohol each year in Australia.
 
Source: Winstanley MH, et al. Alcohol and cancer: a position statement from Cancer Council Australia. MJA. 2011; 194(9):479-482.
Alcohol Action Station aims to provide the WA community with the tools to take action to reduce harms from alcohol among young people. It is provided by the McCusker Centre for Action on Alcohol and Youth in association with the Injury Control Council of WA. You are receiving this email because you have subscribed to receive Alcohol Action Station fortnightly e‐newsletters and urgent bulletins.

Copyright © 2012 Alcohol Action Station, All rights reserved.


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