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Welcome to Alcohol Action Station edition #124
Issue no. 124
26/05/2016
ICCWA MCAAY
In this Issue
  • Welcome to Alcohol Action Station
  • Did you know?
  • Annual Alcohol Poll: The Results Are In
  • WA Does Well in Alcohol Poll
  • Alcohol Advertising Review Board Update
  • New Research on Self-Regulation of Alcohol Advertising
  • Spotlight On: School Drug Education and Road Aware (SDERA)
  • Global Alcohol Policy Conference: Save the Date!
  • Alcohol in the Media
  • The Facts

Welcome to Alcohol Action Station

An international meeting organised by the Pan American Health Organization (PAHO) on the regulation of alcohol marketing was held in January 2015 with experts on alcohol, tobacco control, Image of report on alcohol marketing regulationfood, trade agreements and health policy from all over the world.
 
A report on the meeting and its outcomes has now been published and includes nine key messages that could be considered when addressing alcohol marketing regulation. The report presents examples of alcohol advertising from all over the world and shows that many children and other vulnerable groups are exposed to alcohol marketing.
 
Key messages include protecting children and other vulnerable groups from exposure to alcohol advertising, development of independent (free from industry) marketing regulations, well-informed health messages about alcohol use, regular collection of information on alcohol advertising including the spend and areas of activity, and ensuring that global trade agreements do not compromise the ability to regulate and restrict marketing. 
 
Want more?
Read the full report for more info.
 
Until next time,
Danica Keric, McCusker Centre for Action on Alcohol and Youth
Megan De Piazz, Injury Control Council of WA

did you know?

In Australia, alcohol advertising is subject to voluntary codes administered by the alcohol and advertising industries. Self-regulation has consistently failed to protect young people from exposure to alcohol advertising.

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Annual Alcohol Poll: The Results Are In

The results of the 2016 alcohol poll by the Foundation for Alcohol Research and Education (FARE) have been released. Image of FARE annual alcohol poll
 
“This is the nation’s most comprehensive poll to examine Australians’ attitudes towards alcohol and their drinking behaviours. Each year it consistently delivers three very clear messages: that Australians recognise we have a problem with alcohol in this country, that a clear majority support the evidence-based solutions which will reduce the harms, and that they want governments to embrace meaningful reform,” said Michael Thorn of FARE.
 
Findings we found particularly interesting include:
  • Four million Australians (37% of drinkers) drink to get drunk.
  • Australians are sceptical of the alcohol industry: 70% said the alcohol industry should be doing more to address alcohol-related harm.
  • 71% of parents and guardians with children under 18 years say their children have been exposed to alcohol advertising.
  • Almost two thirds (62%) of Australians think alcohol should not be sold in supermarkets.
  • 62% support not allowing alcohol to be sold for less than $1 per standard drink.
  • 82% of Australians support measures that would see pubs, clubs and bars close at 3am or earlier and 70% support a ban on alcohol advertising on TV before 8.30pm.
  • For the first time in the history of the survey, the majority of Australians support increasing the tax on alcohol in order to pay for alcohol-related treatment and prevention initiatives (51% support).
  • Only 16% of Australians are aware of the link between alcohol misuse and breast cancer.
Want more?
Check out the report for more.
Read media coverage.

WA Does Well in Alcohol Poll

“WA is leaps and bounds ahead of the rest of the country in awareness of the low-risk drinking guidelines and the risks of drinking in pregnancy,” said Julia Stafford of the McCusker Centre in light of FARE’s alcohol poll results.Image of FARE annual alcohol poll resulst
 
Interesting findings from WA include:
  • 72% of WA adults are aware of the guidelines to reduce health risks from drinking alcohol, compared to the Australian average of 53%.
  • 80% of WA adults know that zero is the recommended maximum drinks per day when pregnant, compared to 74% of Australian adults.
  • Many more West Aussies are aware of Fetal Alcohol Spectrum Disorder, FASD (65% compared to 50% of Australians).
  • More West Australians report drinking within the guidelines (i.e. 1-2 drinks on a typical occasion) compared to the Australian average.
Western Australia is a leader in alcohol public education programs in Australia, and these results suggest that campaign messages are getting through to the WA community.
 
Want more?
Read the full report on FARE’s website.
Read media coverage.

Alcohol Advertising Review Board Update

Check out some recent determinations in response to alcohol ad complaints from the Australian community:Image of AARB logo What can I do?
If you see an alcohol ad that concerns you, let the Alcohol Advertising Review Board know. It’s very simple – either email us, fill in the online form or phone us on 08 9266 9244. All we need is a picture or link to the ad and briefly why it concerns you.
 
To keep up to date on AARB determinations, reports and interesting research, follow @AlcoholAdReview on Twitter.

New Research on Self-Regulation of Alcohol Advertising

New research has reviewed the evidence on the effectiveness of alcohol advertising self-regulation in light of increasing use of self-regulatory codes around the world.Image of children watching the TV
 
The review found that alcohol ads consistently violate the self-regulatory codes, and contain themes inappropriate for children and other vulnerable populations.
 
The review found high levels of young people’s exposure to and high awareness of alcohol advertising for television, radio, print, digital and outdoor ads.
 
Alcohol marketing has consistently used similar themes over time, including physical success, health, humour and relaxation.
 
The authors conclude that the findings suggest that the current self-regulatory systems that apply to alcohol marketing practices are not meeting the intended goal of protecting vulnerable populations.
 
Want more?
Read the full paper by Noel and colleagues in Addiction.

Spotlight On: School Drug Education and Road Aware (SDERA)

School Drug Education and Road Aware (SDERA) is the WA Government’s primary drug and road safety education strategy that aims to contribute to the prevention of road related injuries and harms from alcohol and other drug use.Image - screenshot of SDERA website
 
SDERA empowers school based staff, parents and community groups to develop effective drug and road safety education programs within their schools and communities. SDERA host many events, so check out their calendar of upcoming workshops.
 
They also provide a range of resources that target children up to 18 years of age, and their parents and carers, including on alcohol.
 
Check out the new look SDERA website for more information.

Global Alcohol Policy Conference: Save the Date!

The next Global Alcohol Policy Conference will be held in Australia and while it is a little while away, it is certainly worth putting in your diary. Image of GAPC conference logo
 
The conference will be held in Melbourne from 4-6 October in 2017.
 
The conference theme Mobilising for Change – Alcohol policy and the evidence for action builds on earlier conferences’ translation of evidence into action and recognises the increasing momentum around the world to stop harm caused by alcohol.
 
Keep an eye on the conference website for more!

Alcohol in the News

Free blue VB cans are a new low for the State of Origin’s partnership with alcohol
The Age, 23 May 2016
Comment: Since my days proudly representing NSW in the State of Origin I have become increasingly dismayed as the Blues have become ever more saturated with alcohol sponsorship.
 
Excessive alcohol advertising in sport is out of bounds
The Age, 22 May 2016
Minutes after the national cricket team won the world cup last year, Shane Warne strode onto the MCG, microphone in hand, to interview the triumphant players.
 
Campaigners want ‘Quit’ campaign for alcohol
Sunshine Coast Daily, 19 May 2016
A top British researcher and Australian experts have called for a “Quit” style campaign for alcohol similar to the anti-smoking one.
 
American kids see about 3 alcohol ads each day: Rand study
CNBC, 19 May 2016
American kids as young as 11 are seeing a few ads for alcohol every day, concerning researchers who say advertising places young people at greater risk of using or abusing alcohol.
 
Council loses Dan Murphy challenge in Como
The West Australian, 18 May 2016
The City of South Perth has lost a legal challenge to prevent a Dan Murphy’s liquor store from being built at the Como Hotel.

The Facts

Research from the US has looked at 11 to 14 years olds’ exposure to alcohol ads. The kids recorded each alcohol ad they saw in real time while going about their normal business. They found that:
  1. Each child was exposed to an average of 3.1 alcohol ads per day.
  2. Girls were exposed to 30% more ads than boys.
  3. The young people mostly saw ads outdoors (billboards and signs outside stores and bars), with TV ads a close second.
  4. Beer was the most commonly encountered alcohol ad.
Source: Collins et al. Alcohol Advertising Exposure Among Middle School-Age Youth: An Assessment Across All Media and Venues. Journal of Studies on Alcohol and Drugs; May 2016.
Alcohol Action Station aims to provide the WA community with the tools to take action to reduce harms from alcohol among young people. It is provided by the McCusker Centre for Action on Alcohol and Youth in association with the Injury Control Council of WA. You are receiving this email because you have subscribed to receive Alcohol Action Station fortnightly e‐newsletters and urgent bulletins.

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