Welcome to Alcohol Action Station | 27 February 2019
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WA Country Football Clubs Remove Alcohol Advertising

Great news came out last week from the WA Country Football League - through a partnership with Healthway and Think Mental Health they have removed alcohol advertising and promotions from clubs, ovals and uniforms! 
The Think Mental Health club program aims to build club capacity and support for mental health, and will be rolled out across 25 country football leagues from the Kimberley to Esperance. Due to the link between alcohol and mental health, clubs will also be supported to develop strategies regarding responsible service of alcohol and reducing alcohol and other drug-related harm.
Congratulations to the WA Government and the WA Country Football League for taking action to improve the health of country West Australians!


Baseball Australia says no to alcohol ads

The exciting sports news keeps coming, with the announcement this week that Baseball Australia has pledged to no longer accept alcohol advertising in its junior and national competitions!
Baseball Australia is the first Australian sporting code to partner with the End Alcohol Advertising in Sport campaign. The three-year partnership will see the campaign promoted nationally at Little League games, promoted on Baseball Australia’s digital and media platforms, and distributed to the baseball clubs and members throughout Australia.
Baseball Australia is taking its commitment to building a healthier sporting environment seriously, with the sporting code recently rejecting a sponsorship proposal with an overseas alcohol brand. Chief Executive Cam Vale said, “Our junior players, and the kids and families who support Baseball in Australia are the future of our code. They are tomorrow’s players, superstars and fans of our sport, and in partnering with End Alcohol Advertising in Sport, we aspire to create a healthier sporting environment for them all to thrive.”
Well done to Baseball Australia!


Drink Less Live More

Drinking alcohol increases the risk of cancer of the mouth, throat, oesophagus, bowel, liver and female breast. It doesn’t matter what type of alcohol you drink, your cancer risk is the same for all types of alcohol whether it’s beer, wine, cider or spirits. 
National Health and Medical Research Council guidelines recommend no more than 2 standard drinks per day to limit long-term harm from alcohol, such as cancer. Based on this guideline, a campaign by Cancer Council Victoria is encouraging Victorians to reduce their risk of cancer by limiting the amount of alcohol they drink or choosing not to drink at all.

Alcohol Advertising in the Digital Landscape

The Australian Competition & Consumer Commission (ACCC) is holding an inquiry into digital platforms, and is looking at the effect that digital search engines, social media platforms and other digital content platforms have on competition in media advertising services markets. 
With children and young people being regular users of digital technologies and alcohol brands increasingly reallocating their marketing spend toward online media, there is growing concern about the impact of digital alcohol advertising on young people.
The Alcohol Programs Team provided a number of recommendations to the inquiry, including that the final report from the ACCC:

  • Acknowledge that in regulating digital platforms, consideration must be given to the protection of children and the ability of children to engage safely with digital platforms.
  • Prohibit the use of children’s personal data for tracking, targeted advertising, and other marketing strategies.
  • Recommend the introduction of statutory regulations that are designed to protect children and young people from alcohol marketing on digital platforms.
  • Recognise that the role of a regulatory authority could regulate the content and placement of alcohol marketing, and record and report on advertising expenditure.

Managing Alcohol in Our Communities Workshops

Do you work in or with local governments to manage alcohol in your community?
Developed in partnership with the Mental Health Commission, PHAIWA and WALGA, the Managing Alcohol in our Communities Guide supports Local Governments to address alcohol related issues within their communities and create a safe and healthy place for people to work, live and play.
Come along to a workshop in your local area to learn about the resource. The workshop facilitated by PHAIWA will include how local governments can reduce alcohol harm, stages of developing a local plan and local case studies and presentations.

Date Location Time Event Flyer
1 March    Perth
(including launch) 
 9:00am – 3:30pm  Perth
12 March  Kalgoorlie 10:00am – 3:30pm   Kalgoorlie
15 March Broome 10:00am – 3:30pm  Broome
25 March Karratha 10:00am – 3:30pm  Karratha
2 April Bunbury 10:00am – 3:30pm  Bunbury

If you have any questions please contact Melinda Edmunds on 9266 1544 or

Secondary Supply Laws Empower Parents

Secondary supply laws have been in effect in WA since 2015. The law makes it illegal to provide under 18s with alcohol in private settings without parental or guardian permission. 
Alcohol can increase the risk of injury, mental health problems and cause permanent damage to the developing brain. For these reasons, the National Health and Medical Research Council Guideline for children and young people under 18 recommends that not drinking alcohol is the safest option.
The law supports and empowers parents who do not want their children exposed to alcohol. Parents can now stand firm in their decision not to provide alcohol to their children.


Alcohol Advertising Review Board Update

The Alcohol Advertising Review Board accepts and reviews complaints from the Australian community about alcohol ads and aims to provide an independent review of alcohol advertising in Australia. Check out some recent determination reports in response to alcohol ads complaints from the Australian community:

To keep up-to-date on the Alcohol Advertising Review Board determinations, reports and interesting research, follow @AlcoholAdReview on Twitter.


Alcohol in the news

First sporting code pledges to ban alcohol advertising
AdNews, 26 February 2019
Baseball Australia has become the first sporting code to partner with the End Alcohol Advertising in Sport (EAAS) campaign, pledging to ban all alcohol advertising.

Did you look forward to last night’s bottle of wine a bit too much? Ladies, you’re not alone
The Conversation, 25 February 2019
This month, close to 40,000 people, mostly women, have given up alcohol for FebFast and many others will be participating in Dry July.

Graphic new ad warns of link between alcohol and cancer
Ten Daily, 19 February 2019
Drinking alcohol is giving more than 3,200 Aussies cancer each year and a new ad is aimed at showing the realities of what alcohol actually does to your body.

Operation save kids
The West Australian, 19 February 2019
A world-class paediatric researcher and a former WA chief psychologist are leading a landmark project in Leonora to uncover the prevalence and impact of fetal alcohol spectrum disorder in the northern Goldfields community.

150 Western Australian country football clubs to receive mental health support
Ministry of Sport, 19 February 2019
Health and Mental Health Minister, Roger Cook, has announced a new three-year $855,000 partnership between Healthway and the West Australian Country Football League to build club capacity and support for mental health.

No wine. No code. No playlist. Is Spotify’s alcohol advertising tone deaf?
SBS, 18 February 2019
There’s been a long term push to ban alcohol advertising in Australian sport. Should the same scrutiny be applied to streaming platforms like Spotify?

Authorities are looking at ways to prevent underage teens from using online home-delivery services to buy alcohol
WSFM, 15 February 2019
There are multiple apps and websites that sell and deliver alcohol including Airtasker, Liquoroo and Jimmy Brings.

Broome moves towards liquor restrictions to tackle widespread alcohol abuse and poverty
ABC News, 14 February 2019
The popular tourist town of Broome, in WA’s Kimberley, is moving towards liquor restrictions in a bid to reduce alcohol-related harm in the community.
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