Welcome to Alcohol Action Station Edition #84
Issue no. 84
In this Issue
  • Welcome to Alcohol Action Station
  • Did you know?
  • New DrinkWise Campaign Seen As Blatant Alcohol Ad
  • Reducing Alcohol Harms: A Global Perspective – online videos
  • New Campaign: No Excuse Needed
  • Competition Review Recommends Alcohol Be Sold in Supermarkets
  • Croakey: All About Advocacy and Public Health
  • Develop Your Advocacy Skills: Mentoring Program
  • Workshop Invitation: Preventing Alcohol And Other Drug Harm In The Community
  • Survey for Aboriginal and Torres Strait Islander Children and Young People
  • Alcohol in the Media
  • The Facts

Welcome to Alcohol Action Station

We know that alcohol and sport have very close ties, and the AFL Grand Final over the weekend reminded us just how close these ties really are. sports ground
A staggering 14 of the 18 AFL teams are sponsored by an alcohol brand or retailer.

More than 4 million people tuned in to watch the Grand Final on the weekend, and it has been labelled as the most watched show of 2014. Given the extent of exposure, it is little wonder that alcohol brands and retailers are so keen to sponsor sport. But what about AFL and other sports young fans?
Exposure to alcohol advertising influences young people’s beliefs and attitudes about drinking, and increases the likelihood that adolescents will start to use alcohol and will drink more if they are already using alcohol.
It’s time to end the link between alcohol and sport.
What can I do?
If you see an alcohol ad in association with sport that concerns you, let the Alcohol Advertising Review Board know.
Check out
AdShame and help end the link between alcohol and sport. 
Check out
GameChanger and show your support for tackling unhealthy advertising in sport.
Until next time,
Danica Keric, McCusker Centre for Action on Alcohol and Youth
Megan DePiazz, Injury Control Council WA

did you know?

The majority of Australian athletes (73.9%) do not support elite athletes promoting junk food or alcohol products.
Source: Grunseit AC, et al.

Encourage others to take action on alcohol. Forward this to a friend.
Forward to a Friend

New DrinkWise Campaign Seen As Blatant Alcohol Ad

The alcohol industry organisation DrinkWise released a new campaign last week aiming to promote a “safer healthier drinking culture in Australia by keeping the event the focus, not the drinking”. 

Alcohol Truth FAREHowever, public health experts have criticised DrinkWise, saying that this is a blatant alcohol ad. “If the aim of the DrinkWise campaign was to further reinforce the relationship between the AFL and beer on the AFL’s biggest day in the year, then the advertising creatives have done a terrific job. But make no mistake, this is absolutely not a health promotion campaign, it’s a beer ad, despite any claims by DrinkWise to the contrary,” said Michael Thorn, CEO of the Foundation for Alcohol Research and Education (FARE).
In response to the DrinkWise campaign, FARE has launched Alcohol Truth, a campaign that puts the facts at the forefront of discussions on alcohol. Alcohol Truth will explore alcohol industry efforts to counter evidence-based strategies to tackle alcohol harm in Australia.
Want more?
Check out Alcohol Truth to read more about DrinkWise and to watch FARE’s response to the DrinkWise ad.

Reducing Alcohol Harms: A Global Perspective – online videos

The Reducing alcohol harms: A global perspective public forum was held in Melbourne last month where alcohol policy experts from around the world gathered to discuss global perspectives on reducing alcohol harms.
The Foundation for Alcohol Research and Education filmed the experts’ talks and has very generously made them available online.
Experts and the topics included:
  • Prof Tanya Chikritzhs – The Australian ‘alcopop tax’FARE Forum
  • A/Prof David Jernigan – Reframing the US debate on alcohol advertising
  • Prof Sally Casswell – A global approach to alcohol policy
  • Prof Charles Parry – South African experience with alcohol policies
  • Prof Petra Meier – Scottish alcohol pricing policies
  • Dr Ann Hope – The ‘Celtic Tiger’ and alcohol in Ireland
Watch the videos on the FARE website.

New Campaign: No Excuse Needed

A new campaign from Victoria aims to challenge the perception that many young people are drinking heavily on a regular basis and to empower young people to say ‘no’ to another drink. No excuse needed
The No Excuse Needed campaign challenges the notion that you need an excuse to say no to another drink.
“The truth is that the majority of young people in Victoria don’t intend to drink too much when they head out for the evening, but may feel pressure to go beyond their limits. We want young Victorians to know that it’s normal and quite acceptable to enjoy socialising while drinking moderately,” Ms Rechter, VicHealth CEO said.
Want more?
Read more about the campaign and watch the videos at

Competition Review Recommends Alcohol Be Sold in Supermarkets

A review of competition law in Australia has recommended easing restrictions on alcohol sales to promote competition, but experts are concerned this could have detrimental effects on health.
“What [the Harper Review] is saying is liquor licencing should be prioritised and that trading hours impedes competition. What they’re saying is liquor should be sold in supermarkets and convenience stores,” Professor Daube, Director of the McCusker Centre said.
“I think that’s an enormous worry. There is mass evidence, global evidence, that more access to alcohol means more harm. There’s already ample access to alcohol – nobody finds it difficult to get a hold of it. If anything, we should be looking at more restrictions,” he said.
Professor Daube added: “Overall, I think this is an issue where public health should override competition policy and the recommendation may be good for competition but it would be terrible for public health.
“More sales and exposure to alcohol means more harm, more violence, more domestic violence and more kids binge drinking.” 
Want more?
Read media coverage here, here and here.
What can I do?
The draft report is currently open for feedback. Submissions are due 17 November 2014. If you’re interested in having a say, you can either make a full submission or provide comment through the online feedback form (find out how here).

Croakey: All About Advocacy and Public Health

Croakey, the Crikey health blog, has put together a great article on advocacy and public health drawing on the talks presented at the recent Public Health Association of Australia Conference in Perth.
Read the full article on Croakey.
It is also worth checking out A/Prof David Jernigan’s speech, which includes some disturbing examples of how alcohol industry advertising appeals to women and young people.

Develop Your Advocacy Skills: Mentoring Program

The Public Health Advocacy Institute’s 2014/15 Advocacy Mentoring Program is now calling for mentees! PHAIWA
This is a great opportunity for anyone working in public health, health promotion, health research or allied health, as well as emerging leaders outside the health sector (if your work has some interest in health and wellbeing).
Using social media, the program runs for 12 months and incorporates online tutoring and quizzes, chat rooms and video or teleconferencing link ups. Mentees undertake a range of advocacy activities to provide a platform to develop your own advocacy strategies relevant to your work or community.  The program pairs mentees with an experienced public health advocacy professional as their mentor.
Want to know more?
Read more about the program on the PHAIWA website.


Workshop Invitation: Preventing Alcohol And Other Drug Harm In The Community

Interested in preventing alcohol and other drug-related harm? Want to learn more about social marketing, community action and liquor licensing?
working together
Professor Steve Allsop from the National Drug Research Institute and prevention staff from the Drug and Alcohol Office will present a workshop on preventing alcohol and other drug-related harm in the community on 21-22 October.
Registrations are free and close on 6 October.
For more about the event and to find out how to register, visit the Drug and Alcohol Office website.

Survey for Aboriginal and Torres Strait Islander Children and Young People

The Acting Commissioner for Children and Young People, Jenni Perkins, has released an online survey as part of her consultation with WA’s Aboriginal and Torres Strait Islander children and young people and is seeking your support to ensure young people have the opportunity to have a say.
“I am hoping to hear from Aboriginal and Torres Strait Islander children and young people from across WA about what is important to them, their hopes and dreams for the future, and what they need to help them do well,” Ms Perkins said.
The survey is open to all WA Aboriginal and Torres Strait Islander children and young people under 18 and will be available at until 21 November 2014. Please promote the survey through your networks.

Alcohol in the Media

‘Hundreds of lives lost’ over failure to bring in minimum alcohol pricing, says study
The Independent (UK), 1 October 2014
Hundreds of alcohol-related deaths could already have been prevented if the Government had introduced minimum unit pricing last year, according to a study published on Wednesday. 
Supermarkets say together liquor laws are anti-competitive
Sydney Morning Herald, 28 September 2014
The big supermarkets and bottle shops have urged the Abbott government’s competition review to get rid of NSW liquor laws that were toughened this year in the wake of a community outcry over the death of two teenagers.
New program to battle youth booze, drugs
Gladstone Observer, 29 September 2014
State school teachers will get new resources to help prevent drug and alcohol violence from term four, the Queensland Government announced on Sunday.
Beer, wine or cider? What your footy team says about what you drink
The Age, 28 September 2014
Beers were flowing across Melbourne on Saturday, as footy fans turned in to watch the Hawks versus Swans clash in this year’s AFL Grand Final.
Grog shop ID scanners for NW
The West Australian, 26 September 2014
ID scanners aimed at limiting alcohol an individual can buy in one day could be in place in Kununurra and Wyndham this year.
Foetal Alcohol Syndrome moving into second and third generations in some indigenous communities
Courier Mail, 25 September 2014
Foetal alcohol syndrome in Indigenous communities is moving into second and third generations as impaired parents affected by the disorder struggle to raise offspring.
Binge-drinking sessions put young Victorians at injury risk
Herald Sun, 23 September 2014
Two-thirds of young Victorians had a binge-drinking session that put them at risk of serious injury in the past year.
Ban alcohol planes to avoid ugly travel incidents, Drug Arm Australasia urges
The Australian, 23 September 2014
Australian airlines will continue to serve alcohol to passengers despite a booze on planes, and even in airports.

The Facts

  1. Sponsorship is a powerful form of alcohol promotion; it’s a way of raising brand awareness, creating positive brand attitudes, and building emotional connections with consumers.
  2. Children absorb sponsorship messages. Australian research found 76% of children aged 5 to 12 years were able to correctly match at least one sport with its relevant sponsor.
  3. The Commercial Television Industry Code of Practice permits alcohol advertising during live broadcasts of sporting events on weekends and public holidays. Children and young people who watch live sport on television will be exposed to alcohol promotions at times when they would normally be protected.
Source: Alcohol Advertising and Young People [factsheet]. Available from:
Alcohol Action Station aims to provide the WA community with the tools to take action to reduce harms from alcohol among young people. It is provided by the McCusker Centre for Action on Alcohol and Youth in association with the Injury Control Council of WA. You are receiving this email because you have subscribed to receive Alcohol Action Station fortnightly e‐newsletters and urgent bulletins.

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