Welcome to Alcohol Action Station e-newsletter edition #57
Issue no. 57
In this Issue
  • Welcome to Alcohol Action Station
  • Did you know?
  • New Research: Most Teen Binge Drinkers Still Bingeing in Their 20s
  • Get Involved in the Pregnant Pause
  • Be a Game Changer: Tackle Alcohol Sponsorship in Sport
  • Sugar Free Alcohol is Healthy… Right?
  • Take Action on Alcohol Advertising
  • Alcohol in the Media
  • The Facts

Welcome to Alcohol Action Station

A new report by the Foundation for Alcohol Research and Education (FARE) has highlighted the failure of Government to properly implement preventive health measures to tackle alcohol harms.

FARE-ReportThe report analyses progress against the National Preventive Health Taskforce Strategy – dubbed the ‘roadmap for action’ and endorsed by Government. Four years on from the release of the strategy, FARE says not enough progress has been made in achieving the alcohol-specific recommendations.
The report, A red light for preventive health: Assessing progress against the Preventative Health Strategy’s alcohol-specific actions found the Commonwealth Government has completed only 4 of the 32 alcohol-related actions, progressed 18 and taken no action against the remaining 10.
No action has been taken to better inform Australians about low-risk levels of alcohol use, despite recommendations for a comprehensive and sustained social marketing and public education campaign. The Government has so far failed to protect children from alcohol advertising, with no moves made to phase out alcohol promotions from sporting broadcasts likely to impact on children.

“It’s not enough to have a robust roadmap for preventive health. It’s not enough for governments to simply make claims about its commitment to preventive health. What we need is action. Looking beyond the election, I call on both major parties to show support for measures that would effectively reduce the nation’s heavy alcohol toll”, said Michael Thorn, Chief Executive of FARE.
Want more?
Read the full report here and a blog piece by Michael Thorn on Drink Tank.
Until next time,
Danica Keric, McCusker Centre for Action on Alcohol and Youth
Megan Farley, Injury Control Council WA

did you know?

There is no single magic bullet to address harm from alcohol. A comprehensive approach is needed to have the greatest impact on alcohol-related harm.
Encourage others to take action on alcohol. Forward this to a friend.
Forward to a Friend

New Research: Most Teen Binge Drinkers Still Bingeing in Their 20s

The majority of adolescents who binge drink continue to drink heavily in their twenties, an Australian study has found.
The study followed 2,000 teenagers for 15 years from 1992. Key findings include:
  • There was a high level of binge drinking among teens - half of males and a third of females aged 14 to 17 consumed five or more drinks on a single occasion in the past week.
  • More than 90% of male teen binge drinkers continued to drink at these levels or more in their 20s, as did 70% of the females.
  • Not binge drinking in adolescence was not protective against binge drinking in young adulthood. More young Australians are likely to commence binge drinking in their 20s than adolescence – 70% of males and 48% of females who had not reported binge drinking as adolescents did so as young adults.
  • Heavy binge drinking (more than 20 drinks for males and 11 for females in a single session) was reported by just under half of males and more than a third of females in either adolescence or young adulthood – of these, more than 40% first reported heavy binge drinking in adolescence.
“The persistence of binge drinking into young adulthood suggests the need for a range of policies to reduce its uptake at a young age, such as limiting alcohol’s availability, increasing costs and discouraging ‘drinking to get drunk’,” said Prof Louisa Degenhardt, lead author of the study from the National Drug and Alcohol Research Centre at the University of New South Wales.
Co-author Prof George Patton emphasised such policies must target a broader audience than just teenagers.
Prof Mike Daube, Director of the McCusker Centre, said the research confirms “frightening” levels of binge drinking that “no one is doing much about”.
Want more?
Read the Sydney Morning Herald article, the media release, and the full report.

Get involved in the Pregnant Pause

The Injury Control Council of WA invites you to be part of the exciting ‘Flash Mob’ style ‘Pregnant Pause’ to raise awareness of Fetal Alcohol Spectrum Disorders (FASD), the risks associated with alcohol use during pregnancy, and to promote the message No Alcohol During Pregnancy is the Safest Option.
If you are pregnant or planning to be or would just like to participate you can simulate being pregnant with a balloon. Come and join us!
Where and when?
The Flash Mob will take place in the Urban Gardens area at the Perth Cultural Centre between the Art Gallery of WA and the Perth Train Station. It will be held on the morning of Monday 9th September 2013 at 9am.
Want more?
Check out ICCWA’s Facebook page and ICCWA’s website for all the event details.
Other locations
Other locations (listed below) around Western Australia will also be hosting the Pregnant Pause. To find out more about the regional events contact Local Drug Action Groups on 1800 LDAG 07 (free call) or 08 9471 0434, or email them at   

  • AlbanyICCWA_Pregnant_Pause
  • Esperance
  • Geraldton
  • Harvey
  • Collie
  • Walpole
  • Dalyellup College
  • Broome
  • Manjimup

Be a Game Changer: Tackle Alcohol Sponsorship in Sport

Game Changer, the campaign tackling unhealthy promotions in major sporting codes, is gaining more support and recognition every day. game_changer
Aaron Shultz, the father of two who started the initiative, recently did a fantastic interview with ABC News - view it online here – where he discussed alcohol sponsorship of sport as well as evidence that shows that children absorb sponsorship messages.
Game Changer has a new website! Aaron hopes the site will be a great tool in raising awareness of Australia’s current sports marketing landscape. Check it out at
What can I do?

Sugar Free Alcohol is Healthy… Right?

The Alcohol Advertising Review Board recently received three complaints from concerned community members about Vodka Cruiser sugar free ads in magazines aimed at women. The complainants were concerned that the placement of the ads in ‘health’ and other magazines targeted at women, together with the use of phrases such as ‘Where vodka goes for guilt free fun’ and ‘Where vodka goes to be guilt free’, implies the product is healthy, despite it containing 4.6% alcohol. AARB
The ads were reviewed by the AARB Panel - download the full determination reports below:
Next time you see an alcohol ad that doesn’t sit right with you, take a pic and let the AARB know.

Take Action on Alcohol Advertising

Seen an alcohol ad recently that concerned you? AARB
It may have been on a bus shelter or billboard, on T.V as you watched the cricket, on YouTube before your favourite music video or in your daily newspaper.
Alcohol advertising impacts on the drinking behaviours and attitudes of young people, and young people are exposed to alcohol advertising in many different forms. Next time you see an alcohol ad that concerns you, let the Alcohol Advertising Review Board know about it. The Alcohol Advertising Review Board accepts complaints from the Australian community about alcohol ads and aims to provide independent review of alcohol advertising in Australia.
Making a complaint is simple – just send a pic or link to the advertisement (if you can) and briefly describe why it concerns you. At you will find an online form and contact details to submit complaints.
To stay up to date on all Alcohol Advertising Review Board determinations, follow @AlcoholAdReview on Twitter.

Alcohol in the Media

Councils revolt over proposed bans
Geraldton Newspapers, 28 August 2013
Opposition is growing among Mid West shires to proposals which would restrict the sale of alcohol around the region.
Teen drinking falls but concern over high risk takers
Sydney Morning Herald, 28 August 2013
The number of schoolchildren drinking alcohol has fallen dramatically over the past 30 years, a large study of NSW students has found.
Byron Bay considers ban on alcohol sales after midnight
ABC News, 26 August 2013
A group that wants to ban the sale of alcohol in Byron Bay after midnight says the move would not have a negative long-term effect on tourism.
Binge drinking a hard habit to break
Canberra Times, 25 August 2013
Australians who binge drink as teenagers continue to drink at dangerous levels in adulthood, a study has found.
Three-strikes policy wanted on pubs, clubs
The Advocate, 26 August 2013
Tasmania Police want a “three strikes and shut your doors”-type policy for pubs and clubs that breach their licence several times.
Grog, violence offences defy falling crime rate
ABC News, 23 August 2013
Alcohol-fuelled crime spiked in Alice Springs and Tennant Creek during the year to June, the latest Northern Territory crime statistics reveal.
Alcohol and society
ABC Radio, 23 August 2013
What is the impact of alcohol on our society?
Margaret River bottle shops approved
The West Australian, 21 August 2013
The Liquor Commission has granted applications by retail giants Coles and Woolworths to open liquor stores in the Margaret River town centre, dismissing concerns from locals the outlets would be disastrous to the region’s “brand”.
Emergency workers call Last Drinks
Government News, 20 August 2013
Doctors, nurses, paramedics and police officers have formed a potent alliance to push for regulatory changes to liquor laws to reduce harm and improve public safety.

The Facts

  1. In 2005, over 70,000 Australians were victims of alcohol-related assault.
  2. It is estimated between 40% and 50% of domestic violence is alcohol-related.
  3. In 2005, 59% of victims of alcohol-related assault were injured during the incident. Victims of alcohol-related assault are more likely to suffer injuries such as cuts and fractured or broken bones, compared to victims of non-alcohol related assault.
Source: Laslett et al 2010. The Range and Magnitude of Alcohol’s Harm to Others. AER Centre for Alcohol Policy Research.
Alcohol Action Station aims to provide the WA community with the tools to take action to reduce harms from alcohol among young people. It is provided by the McCusker Centre for Action on Alcohol and Youth in association with the Injury Control Council of WA. You are receiving this email because you have subscribed to receive Alcohol Action Station fortnightly e‐newsletters and urgent bulletins.

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