Welcome to Alcohol Action Station #75
Issue no. 75
In this Issue
  • Welcome to Alcohol Action Station
  • Did you know?
  • How Big Is a Self-Poured Glass of Wine? 
  • Alcohol Use in Movies May Make Us Drink More 
  • Save The Date! Alcohol Advertising Seminar in Canberra 
  • Australian Alcohol Study: Want to Participate? 
  • What Works to Prevent Harm From Alcohol? 
  • What’s New on DrinkTank?
  • Seen an Alcohol Ad That Concerns You
  • Alcohol in the Media 
  • The Facts 

Welcome to Alcohol Action Station

Duff Beer, made famous by The Simpsons – a show extremely popular with children - is now officially available in Australia. Woolworths launched Duff Beer this week at Moe’s Tavern, a pop up bar in Sydney dedicated to the beer’s debut.
There are obvious concerns about this product. The Simpsons is watched by and has great appeal to children and young people, and we know that exposure to alcohol advertising and promotion impacts young people.
The McCusker Centre has written to the Chair of the Woolworths Board to urge that Woolworths cancel the launch of Duff Beer and cease any associated promotions for the product.
As the Australian Medical Association’s former President Dr Steve Hambleton said, “People have been watching The Simpsons for years, this is ready-made product placement and dangerous exposure to people misusing alcohol.”
Woolworths, the company responsible for bringing Duff Beer to Australia, has said that there “will be no press, outdoor or website advertising of the product”. However, it appears that Duff Beer already has its own Facebook page, with more than 1,000 likes and no age restrictions on access.  
It is deeply disturbing that Woolworths has launched an alcohol product with such strong links with an iconic children’s program. This is an appallingly irresponsible promotion for a company with such a large share of the liquor retail market in Australia.
Want more?
Read media coverage here and here.

Until next time,
Danica Keric, McCusker Centre for Action on Alcohol and Youth

Megan DePiazz, Injury Control Council WA 

did you know?

Australian teenagers aged 13-17 yrs are exposed to alcohol ads on TV at approximately the same level as young adults aged 18-24 yrs.
Find out more in the factsheets on the McCusker Centre website.

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How Big Is a Self-Poured Glass of Wine?

New research suggests that wine drinkers may be underestimating their own consumption by pouring larger than standard glasses of wine. wine

A survey of Australians aged 16 years and over found that the average size of a self-poured glass of wine was approximately 1.5 standard drinks, depending on the alcohol content of the wine.

A ‘standard drink’ or 10g of alcohol, as reported in health promotion materials, equates to about 100ml of wine. However, the study participants identified a small glass as containing 144ml, a generic-sized glass as 156ml and a large glass as 166ml (on average), all well over 100ml.

On the basis of these findings, the researcher suggests that public health promotions should be updated to take account of the larger size of a glass of wine usually consumed by Australian adults.

Want more?
Read the study report.
Read the NHMRC alcohol guidelines for reducing the health risks.

Alcohol Use in Movies May Make Us Drink More

New research from the Netherlands has revealed how movies may make us drink more alcohol. 
The study found that the context and portrayal of drinking and the effects of alcohol consumption may have a relationship with drinking behaviour in viewers and particularly in younger viewers.

Results revealed that participants were more transported into (felt as if they had departed from the real world into the imagined world of a story) and had a more positive attitude toward the movie clip with alcohol portrayals compared to the same movie clips with no alcohol portrayal.
"Viewers are often not aware of alcohol portrayals in movies. Product placement is more subtle than general ads, occurring when a company pays movie makers to portray its brand in a movie," explained Renske Koordeman from Radboud University Nijmegen in the Netherlands.
This is the first research that suggests a correlation between the way alcohol consumption is presented in movies and the potential for alcohol abuse.
Want more?
Read media coverage and the full study report.

Save The Date! Alcohol Advertising Seminar in Canberra

Concerned about the impact of alcohol advertising on young people? 

Join us in Canberra on 25 June for a day of action focussed on the impact of alcohol marketing on children and young people.children watching TV
The day will include presentations from a range of experts on alcohol marketing and public health. A networking lunch will follow the forum, providing an opportunity for you to meet politicians from across the country.

Recruiting new drinkers: the impact of alcohol marketing on children
Wednesday 25 June
Parliament House, Canberra
10am Forum, report launch and presentations
12pm-1pm Networking lunch
How do I register to attend?
To attend either the forum or networking lunch please specify which events you would like to attend and RSVP to Glenis Thomas on (02) 6122 8600 or at

Australian Alcohol Study: Want to Participate?

The Australian Alcohol Study is looking for participants for two online studies on alcohol use. 
The University of Sydney researchers intend to use the studies to better understand the influences on drinking behaviours and related consequences.
For more about the study, check out this flyer or

Australian Alcohol Study

What Works to Prevent Harm From Alcohol?

The McCusker Centre recently released a series of six factsheets which summarise the latest facts and stats on Australia’s drinking patterns and harms, alcohol and young people, alcohol advertising, alcohol and violence, and solutions to preventing harm.

support for legal controls on alcohol advertising

The Alcohol and Young People: What works to prevent harm? factsheet outlines key evidence-based solutions to preventing harm from alcohol.
What works to prevent harm? 
  • Making alcohol more expensive
  • Making alcohol less available
  • Curbs on all forms of alcohol advertising, promotion and sponsorship
  • Comprehensive education approaches
  • Legislation to reduce drink-driving
  • Monitoring, enforcement and strengthening of liquor laws
  • Tailored interventions for high-risk groups or communities 
Find out more by downloading the factsheets from the McCusker Centre website.

While you’re there, check out the infographics on the key concerns page and don’t forget to share them!

What’s New on DrinkTank?


Check out some of the recent blogs on the DrinkTank website. Check out DrinkTank for more and share your thoughts in the comments section.

Seen an Alcohol Ad That Concerns You?

Seen an alcohol ad that concerned you? Contact the Alcohol Advertising Review Board! AARB
The Alcohol Advertising Review Board accepts complaints from the Australian community about alcohol ads and aims to provide independent review of alcohol advertising in Australia.
Making a complaint is simple – just send a pic or link to the advertisement (if you can) and briefly describe why it concerns you. At you will find an online form and contact details to submit complaints.
Follow the Alcohol Advertising Review Board (@AlcoholAdReview) on Twitter.


New report: Latest stats on underage drinking

No shots after midnight: new bans on Sydney alcohol service
Sydney Morning Herald, 28 May 2014
Pubs, clubs and bars across central Sydney will be hit with a fresh crackdown on alcohol service from mid-July, including a ban on shots, doubles and pre-mixed drinks after midnight, in a bid to prevent alcohol-fuelled violence.
Vic drink-drivers to get interlocks by 2016
Sky News, 27 May 2014
All drink-driving offenders in Victoria will have to use a device that stops them from starting their cars if they are over the limit.
Young Indigenous leader off to parliament
ABC Brisbane, 27 May 2014
Seventeen-year old Elijah Douglas from Mount Isa is on his way to parliament – National Youth Indigenous Parliament.
Indigenous teens voice drug dangers through song
ABC News, 23 May 2014
A group of Indigenous teenagers from central Queensland have recorded a song warning of dangers of alcohol and drug use.
Nightclub wins trading hours fight
The West Australian, 23 May 2014
Police have failed in their attempt to make a Northbridge nightclub close early to curb alcohol-related crime, despite evidence there is a serious assault inside the venue every three weeks.
Fetal syndrome ‘must be recognised as a disability’
The Australian, 22 May 2014
The federal government’s reluctance to recognise fetal alcohol spectrum disorder as a disability has deprived many Aboriginal children of the correct treatment.
Violence not enough to deter Canberra’s young people from a night out
The Canberra Times, 21 May 2014
Canberra’s emergency rooms are being flooded with young revellers who have been injured as a result of too much alcohol, but they say the risk of being hurt or assaulted isn’t enough to deter them from a night out on the drink.
Swan River leads WA in drowning deaths
WA Today, 21 May 2014
An investigation into drowning deaths over the past decade has revealed that rivers – and not the ocean – are Australia’s most lethal aquatic locations, claiming a total of 735 lives.
Police chief Ken Lay forecasts future .00 blood-alcohol limit for motorists
The Age, 20 May 2014
Chief Commissioner Ken Lay says all Victorian drivers will probably have to produce double-zero blood alcohol levels when they drive – one day.
Slater and Gordon finds drunken violence scares Australians away from precincts
Perth Now, 19 May 2014
Fear of assault is stopping people from visiting entertainment precincts, a new national survey has found.
New face of alcohol promotion defies advertising restrictions
The Conversation, 19 May 2014
The Australian National Preventive Health Agency (ANPHA) recommended in a draft report in February that the Alcohol Beverages Advertising Code should include all forms of marketing within its self-regulatory scope, for example sports sponsorship and merchandise. 

The Facts

A study of alcohol industry sponsorship and hazardous drinking among UK university students has found:
  1. Receipt of alcohol industry sponsorship is associated with higher levels of alcohol consumption.
  2. University students in the UK who play sport and who personally receive alcohol industry sponsorship or whose club or team receives alcohol industry sponsorship appear to have more problematic drinking behaviour than UK students who play sport and receive no alcohol industry sponsorship.
Source: O’Brien KS, et al. Alcohol industry sponsorship and hazardous drinking in UK university students who play sport. Addiction 2014. 
Alcohol Action Station aims to provide the WA community with the tools to take action to reduce harms from alcohol among young people. It is provided by the McCusker Centre for Action on Alcohol and Youth in association with the Injury Control Council of WA. You are receiving this email because you have subscribed to receive Alcohol Action Station fortnightly e‐newsletters and urgent bulletins.

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