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Welcome to Alcohol Action Station e-newsletter edition #58
Issue no. 58
12/09/2013
ICCWA MCAAY
In this Issue
  • Welcome to Alcohol Action Station
  • Did you know?
  • WACA Moves Away From Alcohol Promotion
  • Alcohol Promotion on Social Media  
  • New Research: Alcohol Brand Mentions Common in Music
  • Pregnant Pause Reflections
  • Take Action on Alcohol Advertising
  • Alcohol in the Media
  • The Facts

Welcome to Alcohol Action Station

The results are in from an independent survey of 1,114 Australians about attitudes towards alcohol and support for action to prevent alcohol-related harm.
 
The national survey commissioned by the McCusker Centre and FARE in June 2013 found that:
  • 94% of Australians are concerned about alcohol-related violence
  • 94% are concerned about alcohol use among young people
  • Only 17% think that governments are doing enough to prevent alcohol-related harm
  • 72% support legal controls to reduce young people’s exposure to alcohol advertising, with only 7% opposed.
Want more? In July 2013, FARE wrote to leaders of major parties seeking a formal response to FARE’s 2013 Election Platform. The above survey results were released by MCAAY and FARE in conjunction with the party responses. Read both here.
 
What do you think about the extent of community concern and support for action? Let us know your thoughts.
 
Until next time,
Danica Keric, McCusker Centre for Action on Alcohol and Youth
Megan Farley, Injury Control Council WA

did you know?

5 out of 10 WA bottleshops sold alcohol to young-looking 18 and 19-year-old WA Police cadets without checking their ID in a police operation in August. This was a modest improvement on the 7 out of 10 bottleshops in the initial operation in July.

Encourage others to take action on alcohol. Forward this to a friend.
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WACA Moves Away From Alcohol Promotion

The WA Cricket Association has dropped its alcohol and fast food sponsorship in a new agreement with Healthway, the WA Health Promotion Foundation.
 
The WACA is the first domestic cricket association in Australia to dump alcohol and fast-food companies as sponsors.
 
WACA chief executive Christina Matthews said, “Our youth are seeing an inextricable link between sporting success, enjoyment and the consumption of alcohol”. “Cricket has a history associated with the promotion of alcohol, and we want to change that by being the first association in Australia to take a stand”, she said. 
 
Healthway Chair, Dr Rosanna Capolingua, said the partnership was a first step towards removing alcohol and other unhealthy promotions from cricket in WA. “We’re making history with this – for the first time in more than a century, WA cricket won’t be promoting alcohol”, she said.
 
What can I do to support this?
  • Sign the petition calling on Australia’s major sporting codes to stop the promotion of alcohol, junk food, and gambling.
  • Write a letter to the WACA CEO, Christina Mathews, to congratulate them on dropping alcohol sponsorship.
Want more?
Read the WACA media release, media coverage, and an opinion piece by Justin Langer, head coach of the Warriors.

Alcohol Promotion on Social Media 

Public health professionals have long been concerned about young people’s exposure to alcohol advertising and how it impacts on their decisions about drinking, and how they drink. In recent years, advertising through social media has become an area of increasing concern.facebook
 
A letter recently published in the Medical Journal of Australia [PDF 129 KB] provides further evidence of the extent of alcohol promotion on Twitter. The researchers investigated alcohol promotion in 6 months of tweets by the seven most valuable global alcohol brands. Alcohol brands made extensive use of hashtags (e.g. related to sport and social events) and retweets to reach a wide audience, potentially including those aged under 18 years.    

A recent study examining teenagers’ activities on online social networking sites found that those who see friends smoking and drinking alcohol on photos posted on Facebook are more likely to smoke and drink themselves.
 
Health groups around Australia continue to call for better regulation of alcohol advertising on social media. “The international evidence about the effects of alcohol marketing shows that the younger people are exposed to it, the more likely they are to start experimenting with alcohol”, said Brian Vandenberg, senior policy adviser from Victorian Cancer Council in an interview with the Herald Sun.
 
What do you think? Are you concerned about young people’s exposure to alcohol advertising through social media? Let us know at mcaay@curtin.edu.au.

New Research: Alcohol Brand Mentions Common in Music

Alcohol and specific brand mentions in popular music are common, a new US study has found.
concert
Research from the Center on Alcohol Marketing and Youth at Johns Hopkins Bloomberg School of Public Health found that popular music portrays alcohol use as a fun part of the youth lifestyle that is free of consequences. The researchers found evidence that many songs glamorise underage drinking and excessive alcohol use, particularly through their association with sex and partying.

Key findings
  • 167 (23%) of chart-topping songs mentioned alcohol.
  • 46 of the 720 songs referenced a specific alcohol brand; half of these mentioned Patron, Hennessy, Grey Goose and Jack Daniel’s.
  • 37.7% of rap, hip-hop and R&B; 21.8% of country; and 14.9% of pop songs mentioned alcohol.
  • The majority of brand mentions were positive in context and did not reference any negative outcomes of alcohol use.
  • The most common context for alcohol use was during partying; the party context was most common for the tequila, cognac, and vodka brands.
  • No songs with alcohol brand mentions contained images of violence.
Co-author and Director of the Center on Alcohol Marketing and Youth, Dr David Jernigan, said “Given the heavy exposure of youth to popular music, these results suggest popular music may serve as a major source of promotion of alcohol among youth”. 

Want more? 
What do you think? Let us know! 
 

Pregnant Pause Reflections

The McCusker Centre had a lot of fun at the Pregnant Pause event in Perth to promote the message that “no alcohol in pregnancy is the safest option”.pregnant_pause

International FASD Awareness Day is marked on the 9th minute of the 9th hour of the 9th day of the 9th month of each year, representing the 9 months of pregnancy. ICCWA, in partnership with Local Drug Action Groups, organised Pregnant Pauses in Albany, Esperance, Geraldton, Harvey, Collie, Walpole, Dalyellup College in Bunbury, Broome, Manjimup and Perth City. 
 
The Pregnant Pauses provided an opportunity for the community to come together to raise awareness of the risks associated with alcohol use during pregnancy. The community event also signifies that use of alcohol during pregnancy is not just a woman’s concern, but rather a broader social issue. Despite alcohol being the leading cause of preventable birth defects and developmental disorders, one in four women continue to consume alcohol whilst pregnant.
 
Want to read more about FASD and International FASD Awareness Day?

Take Action on Alcohol Advertising

Seen an alcohol ad recently that concerned you?
AARB
It may have been on a bus shelter or billboard, on T.V as you watched the cricket, on YouTube before your favourite music video or in your daily newspaper.
 
Alcohol advertising impacts on the drinking behaviours and attitudes of young people, and young people are exposed to alcohol advertising in many different forms. Next time you see an alcohol ad that concerns you, let the Alcohol Advertising Review Board know about it. The Alcohol Advertising Review Board accepts complaints from the Australian community about alcohol ads and aims to provide independent review of alcohol advertising in Australia.
 
Making a complaint is simple – just send a pic or link to the advertisement (if you can) and briefly describe why it concerns you. At www.alcoholadreview.com.au you will find an online form and contact details to submit complaints.
 
To stay up to date on all Alcohol Advertising Review Board determinations, follow @AlcoholAdReview on Twitter.

Alcohol in the Media

Opinion: Victoria’s booze culture proving a major headache
Sydney Morning Herald, 8 September 2013
Alcohol is a booming business in Victoria, but is public health being traded for profits?


Pregnant women warned to adopt zero tolerance approach to alcohol intake
Sunday Telegraph, 7 September 2013
To drink or not to drink during pregnancy.

 
Big boozers sink more than ever
The West Australian, 4 September 2013
Heavy drinkers are drowning even more alcohol than they were 10 years ago, sinking an average of 45 standard alcoholic drinks every week, a study released today shows.
 
VB or not VB, that is the sponsor’s question
Sydney Morning Herald, 3 September 2013
Fawad Ahmed will raise a hard-earned thirst in one-day series against England this week, but he will not promote the product his teammates will as a way to quench it.
 
One in four drink while pregnant: study
The West Australian, 2 September 2013
Richer, older, more educated Australians are more likely to have a tipple during pregnancy than their younger less well-off peers, according to new research. 
 
Time to stop grog tweets
Herald Sun, 2 September 2013
Alcohol companies stand accused of using Twitter accounts to target a young and potentially underage audience.
 
Liquor shops fail in another police blitz
The West Australian, 1 September 2013
Another round of pseudo-juvenile liquor store stings by police has revealed a small improvement in industry compliance in asking for identification.
 
Drink raises cancer risk for young women
Nine News, 29 August 2013
Young women who drink alcohol every day may be raising significantly their risk of breast cancer, according to US research.
 

The Facts

  1. In contemporary media and communications landscape, young people are exposed to alcohol marketing at an unprecedented level and from multiple sources.
  2. The introduction of digital technologies has opened up new platforms for marketing and promotion.
  3. Alcohol companies are aggressively harnessing the marketing potential of online video channels, mobile phones, interactive games, and social networks like Facebook and Twitter.
Source: AMA 2012 Alcohol Marketing and Young People: Time for a new policy agenda.
Alcohol Action Station aims to provide the WA community with the tools to take action to reduce harms from alcohol among young people. It is provided by the McCusker Centre for Action on Alcohol and Youth in association with the Injury Control Council of WA. You are receiving this email because you have subscribed to receive Alcohol Action Station fortnightly e‐newsletters and urgent bulletins.

Copyright © 2013 Alcohol Action Station, All rights reserved.


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