Welcome to Alcohol Action Station e-newsletter edition #62
Issue no. 62
In this Issue

  • Welcome to Alcohol Action Station
  • Did you know?
  • Action on Alcohol Awards: …And The Winners Are
  • Introducing adShame: It Starts Here, Be Part of It
  • Alcohol Policy Seminar by Professor Sir Ian Gilmore: Watch Online
  • New Research: Push To Tax Wine Based on Alcohol Content
  • Cringe the Binge: National Weekend of Action
  • Liquor Booze Barns: Fuelling Hazardous Drinking in Australia?
  • Alcohol in the Media
  • The Facts

Welcome to Alcohol Action Station

Congratulations to all the winners and finalists of the Action on Alcohol Awards!
The Action on Alcohol Awards aim to recognise individuals, organisations and initiatives that have made a significant contribution to reducing harms from alcohol among young people in WA. 
The Action on Alcohol Awards were presented yesterday to 22 deserving winners and finalists at an event held at the Curtin University Chancellory, with presenters including His Excellency Mr Malcolm McCusker AC CVO QC and Mrs Tonya McCusker.

We received a high calibre of nominations in each category and are greatly encouraged by the extent of the work being done in communities around WA. We are delighted to be able to recognise the activity at all levels of the community to prevent harm from alcohol among young people.
See below for Award Winners and Finalists.
Until next time,
Danica Keric, McCusker Centre for Action on Alcohol and Youth
Megan DePiazz, Injury Control Council WA

did you know?

The Irish Government will curb the advertising of alcohol and set minimum prices for drinks based on their alcohol content under a new Public Health (Alcohol) Bill. 
Source: Department of Health Ireland. Encourage others to take action on alcohol. Forward this to a friend.
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Action on Alcohol Awards: …And The Winners Are


Young People in Action
  • Tom Davies received this award for establishing the grassroots organisation Enough is Enough WA in memory of his friend Luke Beyer who was killed after a drunk driver hit his vehicle.
  • Finalist Brix Ottaway was recognised for her work with the Rockingham-Kwinana Local Drug Action Group and the Rockingham Youth Advisory Council.
Community in Action - Individual
  • Joint winners of this award were Dr Tina Lam for her research on ‘Leavers’ and alcohol and young people and Samantha Menezes for her campaigning on secondary supply laws.
  • Finalist Lisa Baker MLA was recognised for leading community action against a proposed liquor superstore and Shelley McGrath for championing the prevention of harm from alcohol in her school community.
Community in Action – Organisation
  • Local Drug Action Groups Inc. were recognised for their 16 year history of working with WA communities to reduce the harms associated with alcohol and other drugs. 
  • Four finalists were recognised: Brief Alcohol Intervention Training Program at UWA for supporting students to deliver brief alcohol interventions to their peers; YMCA HQ for providing a smoke, drug and alcohol free facility for young people; and Perth Wildcats and Netball WA for their commitment to promoting the Alcohol. Think Again message.
Regional Communities in Action
  • Nindilingarri Cultural Health Services were recognised for their work to prevent Foetal Alcohol Spectrum Disorders (FASD), particularly through the Lililwan Project, based in the Fitzroy Valley.  
  • Three finalists were recognised: Investing in Our Youth Inc. for promoting the healthy development of children and young people in South West WA; Mid-West Party Safe Alliance for their coordinated, sustained approach to sharing expertise and resources to increase the reach of alcohol prevention strategies available to Mid-West Communities; and the Esperance Local Drug Action Group for raising awareness of FASD.
Government in Action
  • Commissioner of Police, Karl O’Callaghan was recognised for being at the forefront of activity that draws attention to the need for action on alcohol, particularly in regard to alcohol advertising.
  • Three finalists were recognised: Commissioner for Children and Young People, Michelle Scott, for advocating for action to protect WA’s youngest citizens from alcohol-related harm; the City of Melville for developing ‘The Gathering’ DVD resource; and the Public Health Liquor Licensing Team from the Drug and Alcohol Office and the Department of Health for monitoring, investigating and assessing liquor license applications in WA regarding risk of alcohol-related harm or ill-health.
Media in Action
  • Joint winners of this award were Angela Pownall for reporting extensively on alcohol issues and highlighting the concerns of respected health, medical, law enforcement, education, and youth and Beatrice Thomas for communicating concerns about alcohol and young people to the public. Both are journalists at The West Australian newspapers. 
  • Finalist the Weekend-Kwinana Courier was recognised for regularly considering local alcohol issues and effectively highlighting community concern about alcohol.
Winners and finalists were also recognised in the media. Read an article from The West Australian and our media release for more.

Introducing adShame: It Starts Here, Be Part of It

Join the adShame campaign now to take action against companies that flout the current advertising standards.
adShame is about highlighting the ways in which the alcohol and food industries regularly flout the rules when it comes to responsible advertising of unhealthy products to children.
Presently the food and alcohol industries self-regulate their advertising – that’s how we end up with half of all alcohol advertising on weekends showing up in live sport, when thousands of kids are watching.
How you can help:
  • Visit the adShame website where you can use the proforma email to tell Free TV to close the loophole allowing alcohol ads in live sport, comment on the worst examples of alcohol and food advertising, or share your own examples!
  • Watch and share the adShame video, which highlights the incongruity of alcohol advertising during live sport
  • Share the adShame infographic below
  • Make a complaint to the Alcohol Advertising Review Board about an alcohol ad that concerns you.

Alcohol Policy Seminar by Professor Sir Ian Gilmore: Watch Online

We are very fortunate to have Professor Sir Ian Gilmore, one of the world’s leading experts on alcohol policy, in Perth as a Healthway Visiting Fellow for three weeks.Prof_Sir_Ian_Gilmore
Last week, Sir Ian presented a seminar titled “Making rational alcohol policy – the evidence for it and the forces against it”, in which he discussed the evidence base for rational alcohol policy, the factors preventing progress and the potential for coalition approaches to influencing governments.
Sir Ian’s key messages included:
  • Price changes culture
  • Reducing alcohol-related harm requires a range of methods – but must include a fall in per capita consumption through price, marketing and access.
  • The industry paradigm is that alcohol is normal, the problem is the minority who misuse it, and we must change the behaviour of the minority through education; The health paradigm is that alcohol is no ordinary product, it is the product rather than the individual that is the problem, and we must reduce population consumption by changing the environment.
We will be making a recording of the seminar available online. The link will be available in the next edition of Alcohol Action Station. Contact us for more information in the meantime.

New Research: Push To Tax Wine Based on Alcohol Content

Alcohol consumption and alcohol-related healthcare costs could be lowered if the tax on cheap wine was raised to the same level as that applied to other forms of alcohol, new research published in the Medical Journal of Australia  by Christopher Doran and colleagues  has found. wine
Abolishing the Wine Equalisation Tax (WET) in Australia, which supports the production of very cheap wine, and replacing it with a volumetric tax would:
  • increase taxation revenue by $1.3 billion per year;
  • reduce alcohol use by 1.3%;
  • save $820 million in health care costs; and
  • avert 59,000 DALYs (Daily Life Years Lost, a measure of disease burden expressed by the number of years lost due to ill health, disability or early death).
“Fixing Australia’s chaotic alcohol taxation system will… prevent an enormous range of health and social problems”, said Professor Mike Daube, Director of the McCusker Centre for Action on Alcohol and Youth and Co-Chair of the National Alliance for Action on Alcohol (NAAA).
This adds further weight to the calls from the NAAA and others to overhaul the alcohol tax system in Australia.
Want more?
Read the study report, and the media coverage here and here.

Cringe the Binge: National Weekend of Action

Cringe the Binge, a grassroots initiative that aims to reverse youth binge drinking by supporting individual and community action, is holding its second National Weekend of Action.Cringe_The_Binge
“On the National Weekend of Action we ask all Australians to join us in tackling youth binge drinking by donating what they would normally spend on alcohol that weekend to Cringe the Binge”, said Di Mahoney, Director of Byron Youth Service.
Byron Bay initiative Cringe the Binge has won the 2013 Australian Marketing Institute National Excellence Award for “Marketing on a Shoestring Budget”. Congratulations!
Want more?
Check out the Cringe the Binge website and Facebook page.

Liquor Booze Barns: Fuelling Hazardous Drinking in Australia?

“The rise in the number of large warehouse-style discount liquor stores (also referred to liquor superstores or booze barns) throughout Australia is of particular concern due to their size, budget pricing and aggressive marketing. The two big supermarket chains that dominate food retailing are also the big players in the booze barn industry”, notes a recent commentary published in the Health Promotion Journal of Australia.
The authors, Peter Howat, Colin Binns and Jonine Jancey, draw attention to some of the potential negative effects of liquor superstores, including:
  • increased drinking, particularly by youth and socially disadvantaged people
  • drinking in local parks and streets
  • increased crime and violence in the local area
  • unfair commercial competition with smaller, locally owned liquor outlets
  • traffic congestion
“As a community, we have a responsibility to ensure harm related to alcohol use is minimised for at-risk people, including the socially disadvantaged and our children and youth”, write the authors.
Want more?
The full paper is available from the Health Promotion Journal of Australia. 
Source: Howat, Binns and Jancey 2013. Booze barns: fuelling hazardous drinking in Australia? Health Promotion Journal of Australia 24(2) 86-56.

Alcohol in the Media

Campaign to end alcohol ads during TV live sport
SBS News, 7 November 2013
A coalition of public health agencies is calling for an end to alcohol advertising during live sport telecasts because it effectively targets children.
Hospitalisation rates for alcohol related causes are 10 times the state average in Kalgoorlie
ABC Goldfields, 6 November 2013
Visiting Goldfields this week, one of the world’s leading experts on alcohol policy Sir Ian Gilmore said a one sized approach to alcohol limits don’t work.
Ballarat underage drinking highest in state, figures show
The Courier, 4 November 2013
Research shows that 65 per cent of Ballarat students in years seven and nine have drunk alcohol, a much higher figure than students across Victoria.
Police say takeaway grog bans proving positive
ABC News, 30 October 2013
Police say the trafficking of alcohol into the APY Lands appears to have stopped after the introduction of takeaway liquor restrictions in Coober Pedy a month ago. 
Booze scare campaigns fail to shift Victorians’ drinking habits, 31 October 2013
Alcohol is so entrenched in our culture that attempts to get us to drink less by warning of its dangers are doomed.
Experts call for primary age alcohol warnings
The Standard, 31 October 2013
Experts are calling for alcohol awareness classes to be taught in south-west primary schools.
Public defended call over liquor bids
Echo NetDaily, 24 October 2013
Former Byron Shire mayor Jan Barham has urged an alcohol forum in Sydney to establish a public defender’s office under the liquor so communities can fight any unwanted bars, nightclubs and bottleshops.
Government to set minimum prices for alcoholic drinks
RTE News (Ireland), 24 October 2013
The Government is to curb advertising of alcohol and set minimum prices for drinks based on their alcohol content in a new Public Health Bill.

The Facts

  1. Young people tend to view targeted alcohol marketing via social media sites as “useful and informative” instead of recognising it as advertising.
  2. The online alcohol marketing aimed at young adults is widespread, highly dynamic, and takes an ever-expanding range of forms as new digital and mobile technologies develop.
  3. Online alcohol marketing is pervasive across a range of social media platforms, and encourages a culture of intoxication or ‘extreme drinking’ amongst young adults.
Source: University of Bath 2013, Would you ‘like’ a drink? Youth drinking cultures, social media and alcohol marketing online Policy Brief.
Alcohol Action Station aims to provide the WA community with the tools to take action to reduce harms from alcohol among young people. It is provided by the McCusker Centre for Action on Alcohol and Youth in association with the Injury Control Council of WA. You are receiving this email because you have subscribed to receive Alcohol Action Station fortnightly e‐newsletters and urgent bulletins.

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