Welcome to Alcohol Action Station edition #106
Issue no. 106
In this Issue
  • Welcome to Alcohol Action Station
  • Did you know?
  • New Research: Children Exposed to Thousands of Alcohol Ads During Sports
  • Surfing Australia Turns to Alcohol Sponsorship 
  • Alcohol-Related Ambulance Attendances in Victoria - Top Concern
  • New Campaign: Women Want to Know
  • Alcohol and Drug Conference in Perth – November 2015
  • Alcohol in the Media
  • The Facts 

Welcome to Alcohol Action Station

We’re one step closer to introducing secondary supply laws in WA!
The Bill containing secondary supply legislation has had its ‘second reading’ in Parliament this week.  The Bill is the first suite of changes following the Liquor Control Act review. Colin Holt MLC and Sam Menezes
Minister for Racing and Gaming, the Hon Colin Holt MLC, said “It is not the Government’s intention to reach inside the private homes of families but to tackle those people who disregard another parent’s wishes or do not place any importance on responsible supervision practices. In this regard, the Bill also provides that where a parent or guardian gives consent for their son or daughter to be supplied with liquor, the person supplying the liquor must do so in a responsible manner.”
The penalty for supplying liquor to a juvenile on unlicensed premises without parental consent is $10,000.
Samantha Menezes, the Perth mother who campaigned for secondary supply laws to be introduced in WA, was interviewed by Channel 7 news – check out the interview on the Seven News Facebook page.
The Minister has indicated the laws should be introduced before Leavers week in November.
Want more?
Read the Minister’s media release, media coverage and more about the Bill.

Until next time,
Danica Keric, McCusker Centre for Action on Alcohol and Youth
Megan De Piazz, Injury Control Council of WA

did you know?

Ongoing public education campaigns are needed to support secondary supply laws to ensure the community is well informed of these and the importance of delaying young people’s use of alcohol.  

Encourage others to take action on alcohol. Forward this to a friend.
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New Research: Children Exposed to Thousands of Alcohol Ads During Sports

There are four alcohol ads during sport for every one in non-sport television, shows new research from Monash University.
The Free TV Industry Code of Practice doesn’t allow alcohol ads to be broadcast between 6am and 8.30pm, unless it’s during a sports TV broadcast. Lead author, Associate Professor Kerry O’Brien said, “The regulations are there to protect children from exposure to alcohol advertising…But it’s OK for sport.”children watching tv
Other key findings include
  • There were approximately 26,000 alcohol ads on Australian commercial free-to-air TV in 2012, an average of 71 per day.
  • Between 6am and 8.29pm, a period when large numbers of children are watching TV, there were high counts of alcohol ads, with 87% placed in sport TV programming.
  • The majority of alcohol ads were shown after 8.30pm, with 14% of alcohol ads in sport TV programming. The number of children watching TV during this later period was only slightly less than the number viewing in the earlier time period.
Professor Mike Daube, Director of the McCusker Centre, said, “Kids watching footy are seeing heavy promotion of alcohol, and the alcohol industry want to extend that rather than reduce it…From our perspective, sports sponsorship is one of the most appalling means of ensuring that their products are promoted to kids.”
The authors conclude that the commercial advertising regulations do not protect children from exposure to alcohol advertising, particularly as they allow alcohol advertising in sport TV during the day and at a time of the night when large numbers of children are still watching TV.
Want more?
Read the full report on PLoS ONE and media coverage.

Surfing Australia Turns to Alcohol Sponsorship

Surfing Australia has turned to alcohol sponsorship following the demise of the Australian National Preventive Health Agency (ANPHA) and its “Be the Influence” program. The program provided alternative funding for sporting organisations. 
Suring AustraliaSurfing Australia is the first national body out of the 17 that partnered with ANPHA to take up alcohol sponsorship following the closure of the program in the 2014 budget.
Stephen Leeder, Emeritus Professor of Public Health from the University of Sydney, predicted that the alcohol industry would be quick to offer money to those sports organisations affected by ANPHA’s demise. “It’s not very nice to simply gloat and say, ‘I told you so,’ but this sort of thing happens when public resources are withdrawn from prevention initiatives,” Leeder told Guardian Australia.
Want more?
Read the full story in The Guardian.

Alcohol-Related Ambulance Attendances in Victoria - Top Concern

Alcohol continues to top the list of most drug-related ambulance call-outs in Victoria, a new report by the Turning Point Alcohol and Drug Centre and Ambulance Victoria found.
Key findings:
Turning Point report
  • In 2013-14, there were 12,482 alcohol-related call outs in Melbourne (up 11.8% from 2012-13), and 4,043 in regional Victoria (up 8% from 2012-13).
  • Victorian paramedics attended about 45 patients a day because of alcohol.
  • The peak days for attendances were Saturday and Sunday; peak times were between 6pm and midnight. 
  • The proportion of attendances co-attended by police increased in 2013-14 compared with 2012-13.
  • Over the past 10 years, there has been a pronounced overall upward trend in alcohol-related attendances across metropolitan Melbourne, with more than a threefold increase in attendances occurring during this period.
“I am incredibly concerned that drug and alcohol incidents requiring ambulance attendances continue to rise,” Minister for Health and Ambulance Services, Jill Hennessy, said.
Turning Point’s Associate Professor Belinda Lloyd said, “While ice has been getting warranted attention, it is important people are reminded about the harmful effects of excessive alcohol consumption.”
Want more?
Read the media release and media coverage.

New Campaign: Women Want to Know

New research commissioned by the Foundation for Alcohol Research and Education shows that reporting by Australian media outlets is contributing to confusion about the risks of drinking alcohol while pregnant.Women want to know
Lead researcher, Dr Kate Holland said, “Of the 110 news items analysed, only 44 stories mentioned that women are currently advised not to drink, and of those only 20 mentioned the Australian alcohol guidelines specifically. It was clear from our research that some women draw on contested evidence conveyed through the media to explain their belief that the occasional alcoholic drink during pregnancy is safe and to question the abstinence message.”
The findings add further weight to calls for better promotion of Australia’s drinking guidelines. The release of research coincides with the ACT launch of Women Want to Know, a campaign that encourages professionals to talk about alcohol with women who are pregnant or planning a pregnancy.
Want more?
Read more about the new research and the campaign on FARE’s website

Alcohol and Drug Conference in Perth – November 2015

A message from the 2015 APSAD Alcohol and Drug Conference organising committee…APSAD Conference
The APSAD Annual Scientific Alcohol and Drug Conference will run from 8 – 11 November at the Pan Pacific Hotel Perth. The Conference offers an engaging program of relevance to multiple disciplines and numerous opportunities to network and exchange ideas.
The organising committee are pleased to announce that the program is shaping up to be one of the best yet, with confirmation of the following global speakers to present at this year’s conference.
International keynote speakers
  • Professor Sandra Brown, Distinguished Professor of Psychology and Psychiatry, UC San Diego School of Medicine
  • Professor Rebecca Cunningham, Emergency Medicine, University of Michigan Health System
  • Professor Beau Kilmer, Co-director, Senior Policy Researcher, RAND Drug Policy Research Centre
For more information on local and international speakers or to view the program including workshops please visit the conference website
Register online before Friday 28 August 2015 to take advantage of the early bird discounts available

Alcohol in the Media

Tobacco company wants schools survey for insights into children and teens
The Age, 19 August 2015
A global tobacco giant is using freedom of information laws to obtain data from surveys by thousands of Victorian school children and teenagers that reveal their attitudes to smoking and alcohol.
Give up alcohol if cancer runs in your family
The Australian, 19 August 2015
People with a family history of cancer should consider giving up alcohol, an expert has said, after a Harvard study linked even moderate drinking to increased cancer rates.
Alcohol, prescription drugs beat illegal narcotics for most ambulance calls
The Age, 17 August 2015
Alcohol and prescription drugs including common painkillers are causing more ambulance calls in Victoria than illegal drugs such as heroin and ice, new data reveals.
Chief Justice Wayne Martin says alcohol a bigger problem than meth
Perth Now, 15 August 2015
Alcohol abuse is a bigger headache for the WA justice system than all the other illicit drugs combined, including “ice”.
Rebrand shows power of a name
The West Australian, 14 August 2015
The true value of the Dan Murphy’s brand in WA has been exposed by a Liquor Commission decision against retail giant Woolworths.
Top judge in drinker ID call
The West Australian, 13 August 2015
WA’s top judge has urged the State Government to consider restricting the sale of alcohol to “problem drinkers” by introducing an identification system at liquor outlets across the State.
Fetal Alcohol Spectrum Disorder mislabelled, more widespread in WA than thought, researcher says
ABC News, 13 August 2015
Fetal Alcohol Spectrum Disorder is far more prevalent in Western Australia than the public is aware and is often mistakenly labelled as other conditions like ADHD, a leading researcher says.
WA Government acts on powder alcohol
The West Australian, 13 August 2015
The State Government has moved to restrict access to powdered alcohol after a controversial new product was approved for sale in the US this year.
Label aimed to give beer cheer
The West Australian, 13 August 2015
Beer drinkers who suspect their pint is to blame for what they see on the scales will soon be able to tell at a glance how much sugar and calories they get with their buzz.

The Facts

New research from Brazil asked an expert group of health professionals and a group of high school students to assess 5 beer ads against the self-regulatory alcohol marketing code. They found that:
  1. All alcohol ads violated one or more guidelines of the self-regulatory advertising code.
  2. At least 1 ad violated 11 of 17 guidelines included in the study.
  3. Both groups found violations in all sections of the self-regulatory code.
  4. Experts identified more violations of the section that prohibits the promotion of excessive alcohol consumption than did young people.
Source: Vendrame et al. Self-regulation of beer advertising: A comparative analysis of perceived violations by adolescents and experts. Alcohol and Alcoholism; 2015; 50(5): 602-607.
Alcohol Action Station aims to provide the WA community with the tools to take action to reduce harms from alcohol among young people. It is provided by the McCusker Centre for Action on Alcohol and Youth in association with the Injury Control Council of WA. You are receiving this email because you have subscribed to receive Alcohol Action Station fortnightly e‐newsletters and urgent bulletins.

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