THE ASN ANNUAL REPORT 2014
20 pages of macro insights & trends for the Sponsorship & Branded Content marketplace in Asia
In 2013, the Asian Sponsorship marketplace grew 7.3% on the back of a large increase in deal volume. But the growth didnâ€™t come from expected quartersâ€¦ Sport is having its lunch eaten by â€˜Non-sportâ€™.
ASNâ€™s Annual Report gives you the answers with highly detailed analysis of the Asian marketplace, mapping close to 10,000 Sponsorship and Branded Content deals in 2013 and giving you a 3-year profile of the verticals.
We make our Forecast for 2014 and other predictions on various sectors that we believe will move the needle.... just so you can be one step ahead.
And then this year weâ€™ve mashed up our data with two partners â€“ Warc (World Advertising Research Centre) and the Economist Intelligence Unit (EIU) â€“ to show some fascinating correlations for sponsorship spend in the region.