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Business critical insights for stakeholders in the Branded Content & Sponsorship with interests in Asia
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THE ASN ANNUAL REPORT 2014

20 pages of macro insights & trends for the Sponsorship & Branded Content marketplace in Asia

In 2013, the Asian Sponsorship marketplace grew 7.3% on the back of a large increase in deal volume. But the growth didn’t come from expected quarters… Sport is having its lunch eaten by ‘Non-sport’.

ASN’s Annual Report gives you the answers with highly detailed analysis of the Asian marketplace, mapping close to 10,000 Sponsorship and Branded Content deals in 2013 and giving you a 3-year profile of the verticals.
 
We make our Forecast for 2014 and other predictions on various sectors that we believe will move the needle.... just so you can be one step ahead.

And then this year we’ve mashed up our data with two partners – Warc (World Advertising Research Centre) and the Economist Intelligence Unit (EIU) – to show some fascinating correlations for sponsorship spend in the region.


CONTENTS:

  1. 2013's PERFORMANCE
  2. MARKET ANALYSIS
  3. PLATFORM ANALYSIS (SPORT & NON-SPORT)
  4. INDUSTRY CATEGORY RANKING
  5. DATA MASH-UPS WITH WARC, EIU
  6. 2014 FORECAST & WATCHLIST

i.e.
  • Big picture trends...
  • Analysis of market forces...
  • Brands & platforms that moved the needle in 2013
 

Curious? Now sit back and imagine that you’ve got the following knowledge gaps when it comes to the Sponsorship and Branded Content marketplace in Asia (scroll down...)
 
as a Brand...
  • Is Sponsorship/ Branded Content right for my brand?
  • Am I backing a saturated platform or a green-field opportunity?
  • What other types of platforms are more relevant for my brand?
as a Rights Holder...
  • Where is the money?!
  • Am I selling a hot property or a fading star?
  • Which are the biggest spending categories that I should be targeting?
as a Federation / Government Body...
  • I want to replicate my platform in another market… but which is the most fertile commercially?
  • I want to attract more platforms to my country – which are the most commercially sustainable?
USD350 per copy (PDF)

Click here to get more details or give ASN a call at +65 8722 2147 

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