SodaStream manufactures and distributes home carbonating devices and flavorings for soft drinks. Its products can be found in retail stores like Macy’s, Bed Bath and Beyond, Target, Costco, and others. The company’s main production site is in the illegal West Bank settlement of the Mishor Edomin Industrial Zone. The company conceals the fact that its products are manufactured in a settlement by using ‘Made in Israel’ labels. As an Israeli settlement manufacturer, it exploits Palestinian land, resources, and labor.
Companies that produce in the settlements enjoy several advantages including tax incentives, lenient enforcement of regulations, and additional governmental support. Despite SodaStream’s location in the West Bank, the goods they produce there do not serve the local population. Taxes and profits go to support the Israeli economy — not Palestinians.
don't forget to take action:
Click to Sign the Sodastream Boycott petition.
Watch the parody ads; choose one to share.
Be in the Superbowl Sodastream twitter storm:
Start tweeting others about Sodastream right now and during the game. Use #SodaStreamParty and #Boycott Sodastream.
See sample tweets in the blue column.
Follow UMKR on twitter! UmKairosResp
Of course, you can also TEXT on your phone about Sodastream and their Superbowl ad, and send EMAILS.
Please use your own Forward button right now and send this to some friends.
Share this on Facebook and other networks:
Thanks in advance for making this an 'action-packed' Superbowl season and game!
Andy, John, Theresa and the UMKR Steering Committee