In this issue: Welcome to Nicci, Waterwise Product Awards Round-Up, Waterwise Annual Water Efficiency Conference Summary...
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March 2017 Newsletter

Welcome to our newsletter, bringing you the latest news in water efficiency. If you have anything you would like to include in our next newsletter, please contact

Welcome to Nicci 
Jacob Tompkins is leaving Waterwise at the end of this week after around 12 years. As you probably know, we  already have an amazing new MD in place. Nicci Russell co-founded Waterwise with Jacob and was our Policy Director for the first few years, since then she has held a senior role at Ofwat and is now coming back to the fold. Nicci has extensive knowledge of the water sector and has an excellent reputation amongst all stakeholders. She knows more about the fiscal, policy and regulatory framework of water efficiency than anyone else, she has worked with consumer groups, governments, water companies and manufacturers, and she has detailed knowledge of the sociological and technical aspects of water. Which in plain English means she knows about the water business, customers and products! In short she is brilliant, and along with our other experts and specialist she will take Waterwise to the next level. 
Waterwise Product Awards Round-Up
On the 7th March 2017 Waterwise held the first ever Waterwise Product Awards, which celebrated innovative products that promote water efficiency. This celebration took place in the House of Lords, with the River Thames as backdrop. It was really exciting to see winning entries from big brands such as Whirlpool as well as some from our supporters including Welsh Water, Aqualogic and Advizzo. It was also great to meet some new faces as we had some excellent entries from innovative start ups and companies including Waterblade, Smart and Blue and Watflo. Full details of winners (including case studies) can be found here and photos of the awards evening are available here. If you are interested in sponsoring our awards ceremony next year, please contact Samantha Vickerman:
Waterwise Annual Water Efficiency Conference Summary 
This was a busy week for Waterwise as the next day we hosted our annual Waterwise conference at the RSA in London. As usual, the Waterwise conference was a great opportunity for those working in the industry and academics from across the UK, Europe and beyond to share current research, knowledge and insights. The theme for this years conference was ‘Delivering Water Efficiency’ and discussion centered around research and innovation, engagement and implementation of water efficiency projects. We also heard about some fantastic ICT4Water projects which showed really high levels of innovation and quality research.

Feedback from attendees so far has been overwhelmingly positive and we are really pleased to hear that many found the presentations interesting and got the chance to do some networking. However, we want to keep improving our conference every year and we value your feedback. You can click here to take a 5 minute survey that will help us improve our conference for future years. Photographs and presentation slides from the conference are available here.
Delivering water efficiency
At the Waterwise conference, David Black, Ofwat Senior Director for Water2020 (and the price review), said 'We should celebrate that the sector has been successful regarding falling consumption. We’ve been really pleased to see the sector upping its game on demand management, working with Waterwise, who have shown great thought leadership and acted as a delivery catalyst for change in this space over the last decade.'

David also said that companies should be looking at stepping up their water efficiency programmes, building on great progress to date: 'Companies have made a good start but there’s so much more to do. As we ask the sector to build on this with a real step change in the scale and ambition of their water efficiency plans, we’re keen to see more of smart ways to co-create and work with customers, new ways of doing things and working with third parties to deliver for customers.'

Finally, David emphasised that Ofwat want to see companies lift their sights strategically on water efficiency - thinking about and working on water efficiency not only through the water efficiency practitioners in their supply/demand teams, but at Board level, and perhaps most importantly, through the customer lens.'

Waterwise can help with all of this, and we look forward to working with you to deliver it!
Water Saving Week 2017 
A huge thank you to everyone who took part and supported Water Saving Week 2017. It was a very successful week for raising awareness of the need to save water, and giving people practical advice on how to do so. A more detailed overview of the week can be found here
The water efficiency skills gap must be bridged  
We recently wrote an article for Utility week on Waterwise's Commercial Water Efficiency training. This will be launched in April and builds on the popular home water efficiency advice and retrofit training that has been delivered to over 10 organisations in the UK. Level 1 will provide the background to water efficiency, behaviours and retrofit options to support customer call centre staff, business developers and key account managers. Level 2 will build on the previous level but go into more detail about undertaking a water audit with a customer and the practicalities around retrofitting devices (for example tap aerators, dual flush toilets and urinal controls). We will develop further training courses at Level 3 based on specific industry sectors and processes (for example food and drink manufacturing).
ThinkWater campaign launch
Last week during water saving week, SaveWater South East launched the ThinkWater campaign. The campaign is designed to show people how they can use less water by wasting less water. It will run on social media (Twitter, Facebook and Instagram) over a ten week period and supports householders in helping them reduce their water waste, not restrict their water use. More information can be found here
Water Efficiency in Perth, Western Australia  
While in Perth in February Aaron Burton visited the Water Corporation, where he worked in their water efficiency team previously. One of the main approaches at the moment is targeted messaging on water use to households on their water use and comparison with similar households for behaviour change. Several community water savings programmes are ongoing and innovative work with non-household customers. The next domestic water use study in 2017 provides an opportunity to implement innovative approaches to sensing and analysing current demand.
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