Since launching Autotrader last October I’ve really enjoyed getting out and visiting dealers.
One thing I’m hearing loud and clear is that things have never been tougher for Australian dealers.
The other recurring conversation I’m having is around the issue of dealers having large proportions of their sales not attributed to a marketing source. How can this be?
Read Damian’s blog for more.
Damian is the head of Dealer Sales at Autotrader, before that he was in dealerships for 17 years.