Your Autotrader Dealer Update

Let's talk about Price Confidence.

Our research has shown that 75 per cent of people agree it’s difficult to confidently compare prices of different cars. 

With so many brands, models and variables, it’s easy for a buyerʼs car choice and pricing expectations to get buried under information overload. 

This is where we see Kelley Blue Book Price Advisor helping you help your customers find a fair market estimate.


Dealer Hub

Have you signed up for the Dealer Hub? It’s packed with helpful tools to help track your marketing spend (PPV Reports) and your leads and it’s all in one place.
Get in touch with your account manager if you want your log-in details.


It's adding up! – since 26th of October 2018 Autotrader has appeared 280 times in 21 News Corp papers across Australia. We’ve been seen on 14 Billboards and outdoor posters, 35 Foxtel channels and heard on 6 commercial radio stations – not to mention all our digital activity!
It’s been a huge few months and it’s not over yet. Keep an eye out for us in the papers and also on Fox Sports.


Damian’s Hot Tips

Last week, Damian was lucky enough to attend the NADA conference in California. Here are his hot tips:
Customise your seller notes
Make sure the seller notes are individually written for each advertised car. Don’t cut and paste generic comments - if you do, you’re missing out on a great opportunity to sell the car.
Take advantage of your Dealer Page
Autotrader is a site where you can showcase your dealership. Make sure all you information is up to date on the site so your customers have multiple ways to contact to you. 
Include photos of everything!
A study conducted by Cox Automotive in the US found that used-car listings with 9 photos received more leads.*

Photos of the vehicle are you first chance on line to attract a customer. Make sure you have all the photos of the interior and exterior.  And if you have the books make sure you get them in the photos. 

*Analysis: Relationship between number of photos on a VDP and leads 8-2-18
Questions? Contact your account manager:
<<Account Owner>> on <<Account Owner Mobile>>
or Customer Support on 1300 662 133
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