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Consumers are a key stakeholder

“WBF demonstrated to me that taking part in multi-stakeholder initiatives can be a useful strategy for consumer organisations.

It is clear that the consumer voice – which is so often missing in platforms like this – is very much respected and appreciated by other stakeholders.

WBF also shows how multi-stakeholder initiatives can be a really effective way to focus on the most relevant and urgent issues in a specific sector and to improve the research methodologies used by consumer organisations.

It is also important to demonstrate to other key stakeholders – whether its producers, exporters, trade unions, supermarkets, intergovernmental organisations, research institutions or NGOs – that consumer groups are monitoring how products bought by consumers are produced.

This scrutiny can play a vital part in bringing about better conditions in production and trade, while at the same time fostering constructive partnerships between stakeholders to achieve common goals.” 

Extracted from an article by Eliana Guarnoni, Altroconsumo, Italy, who participated in the second global conference of the World Banana Forum on behalf of Consumers International. Consumers International is the world federation of consumer groups that, working together with over 220 member organisations in 115 countries, serves as the only independent and authoritative global voice for consumers.

1. Introduction
2. Working Group 01: Sustainable Banana Production and Trade
3. Working Group 02: Distribution of Value 
4. Working Group 03: Labour Rights
5. Chiquita’s steps towards gender equality
6. Consumers are a key stakeholder
7. Small farmers show the way: mobilising all stakeholders

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