Meet our Economic Vitality Award winners; MPRPD Survey; StartUp Weekend Monterey Bay.


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  A Weekly Newsletter Promoting Monterey County:
Open for Business

Business Council Members identified as (BCM)

Friday, Jan. 29, 2016

Edition 628

Come celebrate organizations that help our region flourish at MCBC's 21st Anniversary Gala & Economic Vitality Awards 

If you haven't already done so, make sure to get your tickets for the Monterey County Business Council's 21st Anniversary Gala & Annual Economic Vitality Awards, to take place on Saturday, Feb. 6 at the Hyatt Regency Monterey.

During the event, MCBC will be recognizing the following individuals and organizations who have contributed to the economic vitality, growth and preservation of our community:

  • Creative & Technology: Sand City, West End 
  • Health & Wellness: The Monterey Program for Executive Health
  • Higher Education & Research: Middlebury Institute of International Studies at Monterey (MIIS)
  • Hospitality: Pebble Beach Concours d'Elegance
  • Sustainable Building & Design: Carmel Building & Design
  • Agriculture: Taylor Farms
  • Advancing Manufacturing: Steiner eOptics

In addition, join us in honoring Congressman Sam Farr for his years of service and myriad contributions to our regional economic prosperity. If you haven't already done so, RSVP now to this popular event.

MCBC Economic Vitality Award winners: Pebble Beach Concours d'Elegance, Taylor Farms, Steiner eOptics

In recent weeks, this newsletter has be featuring overviews of our 2016 Economic Vitality Award winners. Each of those honorees will be formally recognized during the Monterey County Business Council's 21st Anniversary Gala & Annual Economic Vitality Awards at the Hyatt Regency Monterey.
In past weeks, we've featured 2016 Economic Vitality Award recipients Carmel Building & Design (Sustainable Building and Design), the Monterey Program for Executive Health (Health & Wellness), Sand City, West End (Creative & Technology) and Middlebury Institute of International Studies at Monterey (MIIS) (Higher Education & Research).

This week, we highlight Economic Vitality Award winners Pebble Beach Concours d'Elegance (Hospitality), Taylor Farms (Agriculture) and Steiner eOptics (Advancing Manufacturing).

PEBBLE BEACH CONCOURS D'ELEGANCE: Begun in 1950 to complement the first Pebble Beach Road Race, the Pebble Beach Concours d’Elegance has grown from a small social event celebrating automotive style to an elite car competition drawing the world to our doorstep.
The 2015 Pebble Beach Concours hosted entrants, judges and media contingents from places as far-flung as Singapore, India, Tokyo, China, Russia, Australia, Dubai, South Africa and throughout Europe, not to mention the Americas. These people fill our hotels, they dine in our restaurants, and they relish all that this area has to offer. Several purchase homes here.
A multitude of automakers, luxury brands and financial institutions routinely partner with the Pebble Beach Concours, hoping to market their wares to an exclusive audience and often spending tens or hundreds of thousands of dollars to underscore their presence here.
The Pebble Beach Concours has also inspired the start of many related events. In the early 1970s, Steve Earle approached Pebble Beach executives with his desire to pair historic auto races with the Concours. In 1986, Rick Cole established the first auction of Concours weekend. The 2015 Pebble Beach Automotive Week included over 30 distinct events, and the auctions, which serve as bellwether for the collector and luxury car markets, tallied close to $400 million in sales.
The total economic impact of the Pebble Beach Concours is perhaps immeasurable, but one clear figure should be noted: The Concours has now raised over $21 million for charity. The 2015 Pebble Beach Concours alone raised more than $1.9 million for charity — and this money stays right here in this community. Through its primary charitable partner, the Pebble Beach Company Foundation, the Concours benefits nearly 100 local charitable organizations. 
As chairman of the Pebble Beach Concours d’Elegance since 2002 and its executive director for decades prior, Sandra Button has guided the growth of the Concours from a single event to a multifaceted celebration of the automobile, inspiring a multitude of automotive events around the world. She often officiates at Concours from Asia and the Middle East to Europe and South America, and she regularly participates with her husband, Martin Button, in driving events such as the 1000 Millas Sport Argentina, the Copperstate 1000 and the London to Brighton Veteran Car Run. Button is also a member of the Royal Automobile Club, the Classic Car Club of America, the Motor Press Guild and the Society of Automotive Historians. 
Pictured, Santa Button presenting the Chairman's Trophy at the 2013 Concours d'Elegance. Photo courtesy of Pebble Beach Concours d'Elegance.

TAYLOR FARMS: Founded in 1995, Taylor Farms is a family-owned and -operated organization that has grown to become North America’s largest supplier of salads, cut vegetables and healthy fresh foods. Taylor Farms serves leading customers in the foodservice, retail produce, and retail deli markets with sustainable growing programs and 13 processing facilities located throughout the United States and Mexico. Grounded in a commitment to quality, Taylor Farms is proud to provide fresh, great-tasting food to over 120 million Americans every week.

Recent Accomplishments

Between 2008 and 2015 Taylor Farms:

  • Received the 12th annual DuPont’s Food Quality Award for exceptional contributions to food safety and consumer satisfaction with a positive impact on business results.
  • Earned the Safe Quality Food Institutes (SQFI) Primary Producer of the Year in recognition for our rigorous food safety efforts.
  • Co-founded the Center for Produce Safety at UC Davis and recently led new fundraising efforts to support additional research.
  • Pioneered sustainable innovation, installing a fuel cell system, solar panels, and wind turbine to reduce our carbon footprint and generate a cleaner source of energy for our plant’s power needs.
  • Moved into our brand-new company headquarters located in the heart of Oldtown Salinas.
  • Partnered with Forbes Magazine to host the first-ever annual Forbes AgTech Summit. Taylor Farms Chairman and CEO Bruce Taylor was honored with the Forbes Impact Award in Leadership.
  • Helped fund the opening of the Taylor Farms Family Health and Wellness Center, a brand-new healthcare clinic located in Gonzales.
  • In 2015, Taylor Farms celebrated its 20th year in business, employing more than 2,500 team members in Monterey County.
The Taylor Farms team in front of the company's new headquarters in Oldtown Salinas. Photo courtesy of Taylor Farms.


STEINER EOPTICS, INC.: Steiner eOptics Inc. is known for its state-of-the-art visible and infrared laser aiming devices, tactical lights and infrared illuminators that are used by military, law enforcement and civilians worldwide. The Steiner eOptics products enable more accurate marksmanship and provide each user with a higher level of confidence and a greater level of safety when firing a weapon. Marketing its products under the Steiner brand, the company is located in Monterey, where 100 percent of its products are designed and manufactured in its 34,000-square-foot facility.   Steiner eOptics holds a number of U.S. patents and is part of Beretta Holding, an international industrial group with approximately 3,000 employees.  Based in Italy, the Beretta Co. has been in business for more than 500 years. The family of Beretta companies produce light firearms that are used for sports, hunting and self-protection. The Berretta companies also produce clothing, accessories, and advanced systems in the field of electro-optics. 
Steiner eOptics products are used extensively by the U.S. military and agencies, including the U.S. Army Rangers, Navy Seals, Marine Corps, Special Operations Command, Customs and Border Patrol, the FBI and the Secret Service. Steiner eOptics products are also used by the Los Angeles, New York City, Chicago, Atlanta, and Miami police.  In addition, Steiner eOptics provides its products to military and law enforcement agencies located in over 30 countries throughout the world.

Photo courtesy of Steiner eOptics.

Thank you to our generous sponsors

We extend our sincere gratitude to each of our sponsors that have helped to ensure a successful event:


Monterey Bay Procurement Technical Assistance Center


Pacific Gas & Electric / California American Water 



Pinnacle BankHartnell College; County of Monterey; CSUMB, AT&T; Monterey County for Energy Independence; First Solar; Monterey Regional Airport; Cannery Row Company, RedShift; Hospital Council of Northern & Central California, City of Salinas, Taylor Farms.


Monterey Bay Economic Partnership


Folktale Winery & Vineyards 




For sponsorship opportunities, download the 2016 Gala Sponsorship Form and 2016 Sponsorship information, or contact MCBC Executive Director Brian Turlington at 831.216.3020 or

California ranks among Top 10 states for certified green building in 2015

California remains firmly in the top 10 states for Leadership in Energy and Environmental Design (LEED), according to an annual ranking released by the U.S Green Building Council.
The council's annual Top 10 States for LEED, the world’s most widely used and recognized green building rating system, placed California in seventh place for the second year in a row. The per capita list highlights states throughout the country that are making significant strides in sustainable building design, construction and transformation. LEED-certified spaces use fewer energy and water resources; save money for families, businesses and taxpayers; reduce carbon emissions; create jobs; and establish a healthier environment for residents, workers and the larger community.
“Green construction is quickly outpacing conventional construction in the U.S.,” said Rick Fedrizzi, CEO and founding chair of USGBC. “LEED has become an essential tool for the transformation of building design and construction. By recognizing these states excelling in the use of LEED, we are celebrating the green building professionals, architects, business, policy and community leaders who work tirelessly to design and develop innovative solutions toward a healthier, more sustainable future. LEED construction drives economic growth, creates jobs and makes communities greener.”
Now in its sixth year, the ranking looks at total square feet of LEED-certified space per resident, based on U.S. Census data, and includes commercial and institutional green building projects certified throughout 2015. This year’s list has the highest average (2.47) per capita space LEED-certified among the top 10 states since 2010. 
California had 2.34 certified square feet per person in 2015, according to the rankings. With a total of 87 million square feet and 618 certified projects, the state led the nation in both square footage and projects. 


Home Energy Assistance Program offers utility assistance for struggling households

Know someone struggling to pay their utility bills? Central Coast Energy Services, Inc. provides income-eligible households with a credit of up to $307 on utility bills through its  Home Energy Assistance Program(HEAP) 2016 program, with immediate assistance available for households in danger of having their utilities disconnected.  Applicants that demonstrate an extreme hardship may be considered for additional assistance. The Home Weatherization program is also available free of cost.
Applicants should call (888) 728-3637 for current locations and hours.
The not-for-profit organization provides energy conservation, consumer education and advocacy, home improvement, utility assistance, job training, and other services to people in need, serving Monterey, San Benito, Santa Cruz and San Mateo counties.
Applications may be downloaded from the following links: 
HEAP English Application 
HEAP Application Spanish 
Weatherization Service Agreement 
A self-service application kiosk is also available in the lobby of the Salvation Army, 2460 N. Main St., Salinas, or contact Community Outreach Specialist Dahlia Ortiz at (831) 761-7080 Ext. 123 or via email.

Monterey College of Law offers tuition grants to MCBC member employees and their immediate family members

A wonderful perk for MCBC member organizations: Monterey College of Law (BCM), a longterm member of the MCBC community, is providing $1,000 first-year tuition grants to qualified applicants from MCBC member organizations. The grants are available to member owners and employees and their immediate families for 2016 Spring Start students. The grants can be applied to both the J.D. and the Master of Legal Studies (M.L.S.) degree programs. Contact Dean of Admissions Wendy LaRiviere at 831.582.4000, Ext. 1012 or for details.

Don't miss Startup Weekend Monterey

Startup Weekend Monterey comes to CSU Monterey Bay (BCM) on Jan. 29-31, courtesy of the university’s Institute for Innovation and Economic Development (BCM). The 54-hour marathon offers a chance to learn the basics of developing startup businesses and launching successful ventures. Registration fee is $99, or $49 for students​. Get information and tickets at

MPRPD survey seeks public input on setting priorities for local and regional parks 

The Monterey Peninsula Regional Park District (BCM) is considering placing a measure on the November 2016 ballot. The potential measure will continue funding for local and regional parks with the same annual tax rate of $24.52. Renewed funding will help preserve the natural beauty of our area for future generations.

Public feedback is invaluable to MPRPD as it considers this important decision. Exploring funding options to permanently protect the natural beauty of our area should be a process in which the community is deeply involved.

We hope that you will add your voice to the conversation by filling out our community survey, which was recently mailed to registered voter households within the district. 

Rafael Payan, general manager of the Monterey Peninsula Regional Park District (BCM), and Todd Muck, deputy executive director at the Transportation Agency for Monterey County (BCM), will be guest speakers at our MCBC Monthly Membership Luncheon on Feb. 12, along with representatives from the Transportation Agency for Monterey County. RSVP at Eventbrite or call 831.216.3000. (BIO)

Take the survey here.

KRML Radio offers discounted rates for MCBC members during February

KRML (BCM), media sponsor for the Monterey County Business Counci'ls 21st Anniversary Gala & Annual Economic Vitality Awards, is offering discounted commercial rates for MCBC members in February during the AT&T Pro-Am. 
Their special Monthly Members-Only Package on KRML offers great on-air exposure during AT&T ProAm Live Updates, with three live updates daily during the AT&T Pro Am Tournament (Thursday through Sunday), sponsored by your business, plus 90 spot schedule $495 (one available). 
MCBC members will receive:

  • 25 percent more commercial spots for single-month contracts;
  • 30 percent more commercial spots for six-month contracts;
  • 40 percent more commercial spots for 12-month contracts.

For details, contact Steve Ellzey, KRML general sales manager, at 831.601.0783 or
Locally owned and operated KRM has been voted "Best Radio Station in Monterey County" for the past three years, with AM and FM signals plus a 40,000-listener stream.

MCBC: We're open for business

While some of the Monterey County Business Council's events, such as our monthly membership luncheons, are open only to MCBC members, others such as the quarterly Eggs & Issues breakfast forums are open to the general public.

These events are built around timely and topical subjects designed to meet the needs of those doing business in Monterey County. Many also offer powerful opportunities for networking and better understanding the challenges and opportunities facing companies, organizations and nonprofits in Monterey County .

Keep informed of our upcoming events via the MCBC's weekly newsletter and via the MCBC website at

To learn about membership in the only countywide organization focused on business advocacy, economic development and workforce readiness, contact MCBC Executive Director Brian Turlington at


SATURDAY, Feb. 6 â€“ MCBC 21st Anniversary Gala and Annual Economic Vitality Awards, at the Hyatt Regency Monterey. To find out about sponsorship opportunities, see story at right, or contact MCBC Executive Director Brian Turlington at 831.216.3000 or via email

Friday, Feb. 12 – MCBC Monthly Membership Luncheon (second Friday of the month), 11:45 a.m. - 1:30 p.m., Bayonet & Black Horse Grill, Seaside. Special guest speakers Monterey Peninsula Regional Park District General Manager Rafael Payan and Transportation Agency for Monterey County Deputy Executive Director Todd Muck will discuss proposed ballot measures that both MPRPD and TAMC have planned for the upcoming November election. Tickets: $25 in advance, $30 at the door. RSVP at Eventbrite or call 831.216.3000. (BIO)

By Invitation Only events identified as (BIO)...


"When we do the best we can, we never know what miracle is wrought in our life, or in the life of another." ~ Helen Keller

Copyright © 2016 Monterey County Business Council, All rights reserved.

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