A Weekly Newsletter Promoting Monterey County:
Open for Business

Friday, Dec. 16, 2022

Edition 960

New & Improved Date!
MCBC 'Covid Business Survival Awards'

We decided to put off our gala event until all of the holiday madness has subsided. So, please mark your calendar for the “new and improved” date of Friday evening, Feb. 24, from 6-9 p.m. Instead of a normal celebration of what would be the Monterey County Business Council’s 25th anniversary, we’re going to call this event our “Covid Business Survival Awards.” We’ll have fun while we honor some of the businesses and people who have successfully weathered the storm of the last few years. $195 per person (we should mention it’s at Pebble Beach’s posh Inn at Spanish Bay). Click here to register. For sponsorship opportunities, please email our CEO at


MCBC appreciates the support of Chevron as a Title Sponsor of our Covid Business Survival Awards.

Travels with Paul

For 2023, MCBC will coordinate international trips with our new COO Paul Farmer. With over a decade of experience leading successful trips, Paul knows how to show you a good time!

Our first trip will be to Croatia and Slovenia — the breathtaking Adriatic Coast — departing on April 13, 2023. If you are interested in this trip, please email or call him at (831) 216-3019 for details. Price includes airfare, hotels, guided tours, breakfasts and all taxes and fees. Trip brochure is on our website here.

Board of Supervisors appoints Sonia De La Rosa as new County Administrative Officer

The County of Monterey Board of Supervisors announced on Tuesday that Sonia M. De La Rosa has been appointed as the new County Administrative Officer. An experienced public administrative leader, De La Rosa will succeed outgoing CAO Charles McKee and assume responsibilities on Jan. 9, 2023. 

De La Rosa was raised in Monterey County and has maintained her roots in this community. She is the product of parents who worked in the fields of the Salinas Valley and instilled in her a deep value of hard work and dedication. Through this dedication, Ms. De La Rosa has held a long-standing career with the County of Fresno where her hard work has brought forward many improvements to services that have enhanced the lives of the residents there. She brings a breadth of experience dealing with challenging issues such as homelessness, supporting victims of crime, and law enforcement.  

De La Rosa received a dual B.S. Degree in Criminology and Chicano Latino Studies from the California State University Fresno in 1998. Read more

Take the survey

Apply for an ABC license renewal fee waiver

Does your business have an ABC license? Did you also know that ABC license renewal fees have been waived for two years? The process is easy and quick. Just follow these three steps to check eligibility and to apply.

Step 1: License search. Search by license number after receiving your renewal notice in the mail (approx. 60 days prior to license expiration date). <

Step 2: Verify eligibility. Verify license type fee waiver eligibility and identify your remaining balance due, if any.

Step 3: Submit fee waiver. Submit your renewal fee waiver either online if you have no balance due, or by mail with your payment.

We are committed to making sure businesses in Monterey County are successful. Please contact our team if you need additional assistance at (831) 216-3019 or

Apply for a fee waiver

Leadership Monterey County applications open

Leadership Monterey County is now accepting applications for its 2023 cohort! LMC is the premier course for emerging local leaders in the community. Participants gain the knowledge and direction they need to achieve greater self and community awareness through a combination of academic training, community exposure, and small group interaction. Visit the Leadership Monterey County website for more information on the program and a message from retired Congressman Sam Farr explaining the value of participating in Leadership Monterey County (a program of MCBC). You can also find FAQs about the program and the application itself. Some scholarships are available and the deadline for applications is Jan. 6, 2023.

TPO's Employment Law & Leadership Conference

TPO's 19th Annual Employment Law & Leadership Conference is taking place on Wednesday, Jan. 25, 2023, from 8:45 a.m. to 3:15 p.m. VirtuaLive. This is a premier conference for business owners, managers, human resources, risk management, and legal counsel in public, private and non-profit organizations. Learn from the leading Littler attorneys about the latest employment law twists and turns to bring you up to speed on the regulatory front as well as trends to watch for in the future. Learn about the many compliance issues that are of greatest concern to corporate counsel, human resource professionals, executives, and other managers on a day-to-day basis. Littler’s Employment Law Update is a thought-provoking overview and analysis of the most critical employment and labor law issues confronting employers right now.

Monterey County Business Council members qualify for a special discount rate. Register with discount code "MCBC" for Monterey County Business Council discount rate of $249.

Register here

Salinas Fire Department receives grant for AI-driven autonomous flight engine from Cal Water

The Salinas Fire Department has received a grant from California Water Service (Cal Water) toward the purchase an AI-driven autonomous flight engine. It's part of Cal Water's fourth annual Firefighter Grant Program, which recently announced $185,763 in grants to seven fire departments, designed to offset costs associated with fire protection efforts, life-saving equipment, and training. The firefighter grants are funded through Cal Water’s philanthropic giving program and do not impact customer rates. 

Noland, Hamerly, Etienne & Hoss welcomes attorney Geraldine A. Villa to its firm

The law firm of Noland, Hamerly, Etienne & Hoss welcomes attorney Geraldine A. Villa, who joins its labor and employment law practice group. A Salinas native, she earned her J.D. from Santa Clara University School of Law, and her B.A. in Criminal Justice from Sacramento State University, where she made the Dean’s List every year.

Prior to entering law school, Villa worked as an assistant at Noland Hamerly for two years. During law school, she participated in a number of significant internships, including a judicial internship with Sacramento Superior Court, one with in-house counsel at a major agricultural employer, and a year-long law clerk position with a well-respected local firm. She is bilingual in English and Spanish.

Green Cadre launches in Monterey County as part of #CaliforniansForAll Youth Job Corps program

Monterey County Board of Supervisors along with state and local officials recently kicked off the #CaliforniansForAll Youth Jobs Corps in Monterey County. The $2.8 million investment provides resources for the county to recruit, train and hire local youth who gain paid work experience in environmental and natural resource management projects.

The Green Cadre, Monterey County’s program, is managed by the Monterey County Workforce Development Board and focuses on employing young adults ages 18 to 30 who are unemployed or out of school and looking for an opportunity to advance critical environmental projects in the community.

Monterey County Workforce Development Board has four additional cadre initiatives: health care, technology, leadership, and entrepreneurship, with a focus on community service, leadership and opportunities for young adults to give back to their communities. Read more
News courtesy of King City Rustler. Pictured, members of the county’s Green Cadre program join local officials for the Oct. 26 kickoff of the Youth Job Corps. 

Procurement Technical Assistance with Government Contracting.

Upcoming Monterey Bay PTAC Events

Visit the Monterey Bay PTAC website at to learn more about government contracting, see upcoming webinars, or contact our PTAC team.

Special thanks to the County of Monterey for its ongoing support of the Monterey County Business Council's efforts for economic development and education.

Make sure your news gets noticed!

Submit news items of general interest about your organization or upcoming events for consideration for inclusion in Friday Facts, our weekly MCBC e-newsletter that reaches key decision-makers, industry leaders, movers and shakers in Monterey County and the greater region.  And if you aren't yet a member, join us now and help shape the future of Monterey County for the better. Download the membership application or call 216-3000.

Founded in 1995, the Monterey County Business Council (MCBC) is a 501(c)(6) organization comprised of a diverse group of members representing all industries and geographic areas of Monterey County. It remains the only countywide organization focused on business advocacy, economic development and workforce readiness.

Please support our efforts, by becoming a member today: Membership Application
If you are a current MCBC member, please help us grow our membership by forwarding this email to businesses who will benefit from our services.

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