New Census report reaffirms Monterey County's designation as 'Language Capital of the World®,' Survey ranks California as a top state for entrepreneurs.

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  A Weekly Newsletter Promoting Monterey County: Open for Business
Business Council Members identified as (BCM)

Friday, Oct. 30, 2015

Edition 621

Nearly half of Monterey County residents speak language other than English at home

According to a new U.S. Census Bureau report, 44 percent of California residents age 5 and older speak a language other than English at home.
In Monterey County, that percentage stands even higher, at 47 percent.
English is the most commonly spoken language used at home among Monterey County residents age 5 and older, used by 183,807 of the county's  387,506 residents. Spanish was a close second, spoken at home by 177,465 residents.
Other top languages in Monterey County: Chinese (2,116); Japanese (1,358); Korean (1,789); Tagalog (6,068); and Arabic (1,653).
The report, released Tuesday, is the most comprehensive language data set ever released from the U.S. Census Bureau.
The American Community Survey data details hundreds of languages that U.S. residents speak at home. Previous data was available for only 39 languages. These tables, based on American Community Survey data collected from 2009 to 2013, expand the languages and language groups tabulated to 350.
These tables includes languages spoken less widely in the United States, such as Pennsylvania Dutch, Ukrainian, Turkish, Romanian, Amharic and many others. Also included are 150 different Native North American languages, collectively spoken by more than 350,000 people, including Yupik, Dakota, Apache, Keres and Cherokee.
“While most of the U.S. population speaks only English at home or a handful of other languages like Spanish or Vietnamese, the American Community Survey reveals the wide-ranging language diversity of the United States,” said Erik Vickstrom, a Census Bureau statistician. “Knowing the number of languages and how many speak these languages in a particular area provides valuable information to policymakers, planners and researchers.”
The Census data not only details the number of speakers of each language, it also includes the number who speak English less than “very well” — a common measure of English proficiency. 
For Monterey County, 109,286 residents fall under that designation.
The results of the U.S. Census Bureau report should come as no surprise to many here in Monterey County, which holds the designation of "Language Capital of the World®." The slogan has been used for many years to reflect the many institutions involved with international studies and language instruction in Monterey County. The Monterey County Business Council paid to trademark the slogan through the Library of Congress last year.
Aside from the diversity of languages spoken at home by Monterey County's residents, language-related enterprises -- including tourism, language instruction, translation and interpretation -- make up a big part of the region's economy. 
This May, Monterey hosted a two-day “Language Capital of the World® Cultural Festival” to celebrate its language diversity.
See the Census data here.
Photo courtesy of City of Monterey’s Inaugural Language Capital of the World® Cultural Festival
/Peter Monteforte Photography.

Come celebrate at MCBC's 21st Anniversary Gala & Economic Vitality Awards on Feb. 6

Join the Monterey County Business Council (MCBC) for our 21st Anniversary Gala & Annual Economic Vitality Awards. This year's event will take place on Saturday, Feb. 6 at the Hyatt Regency Monterey.

The event kicks off with a cocktail reception at 5:30 p.m., followed by dinner and program at 6:30 p.m. Dress is black tie optional. 

The Monterey County Business Council, founded in 1995, remains the only countywide organization focused on business advocacy, economic development and workforce readiness. 

This year’s gala will honor the individuals and organizations who have contributed to the economic vitality, growth and preservation of our community through various industries, including Agriculture, Arts / Creative & Technology, Building & Design, Education & Research, Health & Wellness, and Tourism & Hospitality.  Winners will be announced in the coming weeks. 

We hope you will join us for this very special evening. 

Please consider supporting the MCBC and this year’s honorees by sponsoring this event at one of the following levels:

  • Presenting Sponsor: $5,000: Recognition as Presenting Sponsor in event program, including name, logo and business description (up to 50 words); Recognition at event; Ten (10) tickets and preferred seating; Company brand/logo and link on website; Recognition in Friday Facts; Recognition in all marketing publications; and Email blast of your company’s marketing promo to all members.
  • Executive Sponsor: $3,500: Listing on event program; Recognition at event; Ten (10) tickets and preferred seating; Company brand/logo on website; & Recognition in Friday Facts.
  • Supporting Table Sponsor: $2,500: Ten (10) tickets; Listing on event program; & Recognition at event.

MCBC thanks its initial sponsors, Pinnacle Bank and California American Water, (BCM) for their generous support.

Email Brian Turlington at or call (831) 216-3000 with meal and lodging questions. Reserve your tickets now.

California boasts highest business survival rate in the country, strong funding base

California is the third best state for entrepreneurs, according to a new study by GOBankingRates that looked at the startup opportunities, existing small businesses, business tax climate and other factors in each state. 

Becoming an entrepreneur is a dream for many Americans; two in five employees hope to someday strike out on their own, according to a survey from the University of Phoenix Business School.

GOBankingRates generated a ranking of the best and worst states for entrepreneurs. 

According to the survey, each of the 10 best states for business owners have a strong culture of entrepreneurship and high numbers of existing small businesses, as well as a high rate of survival for these companies. They also help new businesses keep up with operating expenses thanks to lower costs of living, fewer taxes and accessible small business lending.

California boasts the highest business survival rate of any state, with 3.5 times more businesses created than closed in 2013. This boom in new business shows the strong entrepreneurial spirit of California residents, as does its high density of startups (141 per 100,000 residents).

California has the second-largest pool of potential employees and one of the highest unemployment rates in the nation. Entrepreneurs might have an easier time of securing funds in the Golden State compared with other states, however, because the state has the fifth-highest rate of small business loans (80.6 per 1,000 small business employees).

Yet small businesses in California have to face some of the highest business taxes and one of the highest costs of living in the country, according to the survey. The state's overall attractiveness, lending opportunities, and business survival rate, however, are enough to rank California No. 3 on the list.

Here are the top 10:

2. Wyoming
3. California
4. Colorado
5. Oregon
6. Texas
7. Delaware
8. Massachussetts
9. Montana
10. Missouri

'Drought & Desperation: New State Mandates and What They Mean for the Monterey Peninsula'

Join us for our November Member Luncheon where we will be joined by Dave Stoldt, general manager of the Monterey Peninsula Water Management District, who will speak on the fourth year of drought conditions that have led to four Emergency Orders by the Governor and new statewide mandates.  The talk will address questions such as: How bad is it? How much water do we have to save? How are we doing?  What… I can be fined for washing my car?  Can El Nino save us?  And many others.

The luncheon will take place on Friday, Nov. 13 at the Bayonet & Black Horse Grill, 1 McClure Way, Seaside, 11:45 a.m. – 1:30 p.m. Reserve your spot now.


PG&E breaks ground on training center

Pacific Gas and Electric Co. (BCM) on Monday broke ground on a $75 million gas pipeline training and safety center in Winters.

approvals and environmental certification for the 40-acre project in two years.

Construction is expected to be completed this time next year.

PG&E spokesman Donald Cutler said the state-of-the-art project will feature technology benchmarked against all the best practices of utilities in the U.S. It will train and test PG&E workers from all over the state on techniques in troubleshooting natural gas pipeline problems, using a simulated neighborhood with built-in problems for gas line workers to find.

The San Francisco-based utility is building the training center to help its gas-line employees avoid accidents and respond to emergencies. 

Read the full story online.

Source: Sacramento Business Journal

Startup Monterey Bay Hackathon taking registrations for participants, app ideas

The Startup Monterey Bay Hackathon (formerly the Ideas of March Hackathon) is a three-day Mobile App development competition at California State University Monterey Bay (BCM) that brings together teams of students to develop prototype mobile Apps for non-profits and small businesses in the Monterey Bay area.  Local software engineers will be available along with student mentors to help teams during the weekend of Nov. 20-22.

For more information visit or register now. Participants will be provided with food all weekend to keep them fueled up for this intense hacking experience.  This year's event will be in the new Business & Information Technology building next to the library on campus. Cost is free to CSUMB students and $20 for all others.

Organizers are also looking for App ideas from local nonprofit organizations and small businesses.  Nonprofit organizations and small businesses that wish to pitch an idea for an APP should register here.

Names in the news...

Mann Packing Co. Chairwoman and CEO Lorri Koster has received the Ben Heller Award from the Center for Community Advocacy.
The award honors people committed to the goal of improving the quality of life for farmworkers in the Salinas and Pajaro valleys.
The center lauded Koster’s contributions to programs such as Rancho Cielo Youth Campus and the First Tee Open; her efforts to incorporate healthy foods into school lunches; and her support of policies that encourage the construction of affordable housing for farmworkers and other working families.
Source: Monterey County Herald



Friday, Nov. 13 – MCBC Monthly Membership Luncheon (second Friday of the month), 11:45 a.m. - 1:30 p.m., Bayonet & Black Horse Grill, Seaside. Special guest speaker will be Dave Stoldt, General Manager of the Monterey Peninsula Water Management District, who will give an overview of local water issues and where things currently stand with drought conditions, desalination projects and El Niño. Tickets: $25 in advance, $30 at the door. RSVP at Eventbrite  or call 831.216.3000. (BIO)

SAVE THE DATE: Wednesday, Dec. 2 – PG&E Executive Leadership Roundtable, "Growing Your Local Economy and Impacting Jobs," 8:30-11:30 a.m., Seaside Community Center, 220 Coe Ave., Seaside. Details and registration to follow soon!

SAVE THE DATE: Friday, Dec. 11 â€“ Our next MCBC "Eggs & Issues" quarterly breakfast forum will take place Friday, Dec. 11. 7:30-9 a.m., Bayonet &  Blackhorse. The program will be a presentation on "Cyber security" by Luis Alvarez, president and CEO of Salinas-based Alvarez Technology Group, and Edward Hunter, principal forensic consultant and instructor with FireEye, a cyber-security firm in Milipitas. 
Attendees can expect to learn, among other things, the importance of securing information through best cyber-security practices; identifying the types of information that should be secured; identifying types of cyber threats; and best practices for guarding against cyber threats. Register now or contact MCBC Executive Director Brian Turlington about sponsorship opportunities at  831.216.3000 or via email.

SAVE THE DATE: MCBC 21st Anniversary Gala and Annual Economic Vitality Awards, Feb. 6, 2016 at the Hyatt Regency Monterey. To find out about  sponsorship opportunities, contact MCBC Executive Director Brian Turlington at 831.216.3000 or via email

By Invitation Only events identified as (BIO)...


"Develop the hunter's attitude, the outlook that wherever you go, there are ideas waiting to be discovered." ~ Roger Von Oech
Copyright © 2015 Monterey County Business Council, All rights reserved.

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