B2B Content Marketing Tips from Spark Media Solutions -- An argument for and against traditional security marketing, tips for how many hashtags to use by social media platform, and funny Tweets
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SPARK NOTES* - Abridged Media Goodies from Spark Media Solutions

Is Traditional InfoSec Marketing Even Necessary?

CISO/Security Vendor Relationships: Is Traditional InfoSec Marketing Even Necessary?
CISOs are repeatedly saying that they don't respond to traditional marketing ploys. The way to get to them is through relationships. If that's true, why even bother with traditional security marketing? The reality is for a security company only doing relationship marketing, it's financially not possible at scale. The cost per marketing to a person and the number of people you need to engage simply goes beyond any organization's means, even a huge company. Even if you were an amazing relationship marketer, you simply couldn't reach the audience you wanted to reach. But, at the same time, relationship marketing in the B2B infosec space often delivers a 10X ROI over traditional marketing.

This article is part of a longer series I'm producing on Forbes examining the relationship between CISOs and security vendors. Here's a link to check out all the articles on Forbes and discussions on LinkedIn.
Read the article on Forbes
Join the discussion on LinkedIn

#Hashtag Usage Tips

#Hashtag Usage Tips
Users interact with hashtags (except on Snapchat): A hashtag can be clicked for a search result. Snapchat hashtags are not clickable. They're essentially useless, except for purposes of irony.

Go nuts on Instagram with your hashtags: Hashtags are key to discoverability on Instagram. It's expected and OK to have 20-30 hashtags for a single Instagram post. Go crazy!

Limit your Facebook hashtags to just two: More than two hashtags on Facebook and engagement drops.

Sweet spot for Twitter hashtags is two: The bell curve of Twitter hashtags peaks at two. Keep it there. 

Do some hashtag research: You don't want to accidentally align your content with a hashtag that's connected to some unrelated (possibly inappropriate) content. Search the hashtags first to make sure your content will be in good company.

Hashtag tips from Boot Camp Digital.


We Sell Bitcoins to Martians

TDS #188: We Sell Bitcoins to Martians
On this episode of Tear Down Show Michael and I discuss how the older generation wants to impose their communication style on the younger generation. Video games get blamed again for violence, and our search for extraterrestrials is being hindered by Bitcoin mining.

Make sure to listen and SUBSCRIBE.
Listen to the show

Funny Tweets

Soldier riding a Twitter bird
"I want to be on maternity leave but without the baby." - @SardonicTart

"[uber driver dropping me off at the gym] see you back here in five minutes" - @ericsshadow

"So unfair that I'm banned from Target. The sign said I could take three items into the dressing room and didn't say one couldn't be cake." - @JohnLyonTweets

"'Always leave her wanting more' doesn't mean eat the last of the nachos." - @Darlainky
Book cover for Three Feet from Seven Figures
Get your copy of


One-on-One Engagement Techniques to Qualify More Leads at Trade Shows

Content Marking Tips is produced by: Spark Media Solutions
Copyright © 2018 Spark Media Solutions, All rights reserved.

Funny Tweets from Funny Tweeter.

Creative Commons photo attribution to Flickr user Michael Coghlan (hashtags) and Celtikipooh (Twitter guy).

Spark Media Solutions is based in the San Francisco Bay Area.
Contact us at info@sparkmediasolutions.com.

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