B2B Content Marketing News and Tips from Spark Media Solutions -- Online privacy, future of payments, funny tweets --
View this email in your browser
SPARK NOTES* - Abridged Media Goodies from Spark Media Solutions

Why Online Privacy Matters Even if You’ve Got Nothing to Hide

Why privacy matters
Well-meaning people, acting completely within the law, can abuse our personal data. To demonstrate the human side of online privacy, we produced a video for the Electronic Frontier Foundation (EFF) where we asked attendees of the Security BSides Conference to tell us stories of when they realized the importance of online privacy. After you watch, please post your story with the hashtag #privacystory.
WATCH

WHAT YOU NEED TO KNOW ABOUT

Future of Payments

Future of payments panel
As part of an ongoing series with FinTech Silicon Valley, I moderated a discussion with a panel of absurdly smart fintech leaders on the future of payments. I wrote a full article summarizing their insights (there's also a full video). Here's a few highlights I found most interesting:
  • There's a lot of money to be made from the delay of money. Do we really want money to be processed that fast? Do we want instant verifications and transactions? If we had it, it would destroy the floating money industry. If we move to instant settlement, it's no longer cash and credit. People actually live off of fees.
  • Trust is huge in payments. Even though Western Union may cost $20 to move money and a new unknown competitor is only $5, people will go with Western Union because of long standing trust.
  • Digital payments work very well in closed loop payment systems such as colleges, military bases, and cruise ships. There is actually a delight to closed systems. Think about not carrying your wallet around Disney World and then just getting one bill when you're done.
  • If you want illegal items you're going to have to dip your toe into Bitcoin. Bitcoin allows the dark market to survive.
  • Regulatory issues in fintech is an enormous hurdle. When fintech companies consider starting, the decision is always binary - do we do it or not? The reason being is there no slow ramp up of user acquisition. Because of regulatory issues, the startup costs are huge.
Check out the full article and video

Funny Tweets

Bird
"Listen jogger, I'm eating fast food alone in my car, the last thing I need is eye contact." - @lisaxy424

"Your Scooby Doo Villain Name is "old" plus your gender plus your last name." - @joshgondelman

"Of course you have no regrets. Regrets are for people smart enough to know they could have done better." - @LoveNLunchmeat

"Has anyone else noticed that since the invention of the smart phone, bathroom stall graffiti was moved to Twitter?" - @crunchenhanced

"Apparently, my superpower is being invisible to bartenders.." - @Tmoney68
Push that button below that says TELL ME.
TELL ME
Book cover for Three Feet from Seven Figures
Get your copy of

THREE FEET FROM SEVEN FIGURES

One-on-One Engagement Techniques to Qualify More Leads at Trade Shows

ThreeFeetBook.com
Facebook
Twitter
Website
Google Plus
SoundCloud
Copyright © 2017 Spark Media Solutions, All rights reserved.

*This newsletter is not even mildly affiliated with the book note series of the same name.
 
Funny Tweets from Funny Tweeter.

Creative Commons attribution to Flickr users Scott Beale (Twitter game).

Spark Media Solutions is based in the San Francisco Bay Area.
Contact us at info@sparkmediasolutions.com.

If you received a copy of this newsletter from a friend, and like what you see, subscribe.
If you no longer wish to receive Spark Notes* newsletter, unsubscribe
Share
Tweet
Forward