Worldwatch Institute Europe March Newsletter
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Dear <<First Name>>

"Sustainability" as a term and concept has been co-opted and corrupted. We need to reclaim and restore the term to something like its original meaning: to meet the needs of the present without compromising the ability of future generations to meet their own needs. We are constantly bombarded with “sustainable” products — from “green” cleaning supplies to carbon offsets. But with so much labelled as sustainable, the term has become essentially sustainababble. Is it time to abandon the concept, or can we find a way to measure sustainability?

Worldwatch Institute's upcoming State of the World 2013 report will try to give answers to these important questions. Please read on in this March issue of Worldwatch's European newsletter.

Kind regards,
Bo Normander, Director
Worldwatch Institute Europe

29 April: SOW 2013 Launch

European Launch Event:
Join us at Pressen, Politikens Hus in Copenhagen for the European launch of Worldwatch Institute's flagship publication, State of the World 2013: Is Sustainability Still Possible? Speakers include the Danish Minister for Development Cooperation, the General Secretary of the Nordic Council of Ministers, and the President of Worldwatch Institute. Register for the event HERE!
Robert Engelman, President of the Worldwatch Institute

Going beyond Sustainababble

An Interview with Robert Engelman:
What is sustainability? With so many products being labelled "sustainable" and "green", surely we can consume our way out of our imminent climate disaster. Read Engelman's views on grappling with multiple views, and finding a more precise definition of sustainability, and how this will affect the future of our civilization. Read the full interview here.

Baisikeli - The merits of the circular economy

Radical innovation for sustainability:
Here is how Henrik Smedegaar Mortensen and Niels Bonefeld have created their business model for prolonging the life-cycle of Copenhagen's discarded bicycles by refurbishing them and selling them in Mozambique - and developing a cycling culture with the generated profits. Read more on their business model essentials here.

Creating Sustainable Neighbourhoods in Athens

Sustainable Childhood Symposium:
Our Symposium on Consumer Kids and Sustainable Childhood involved a lively discussion and workshop around Greek culture and mentality, and how cultural change can be achieved in order to reach a more sustainable society. It concluded with the initiation of a new network of sustainability for the neighbourhoods of the wider region of the Greek capital. Read more about what happened at the workshop here.
Fair trade chocolate - © jetalone

The Myths of Sustainable Consumption

Radical change requires collective action:
Proponents of the concept of sustainable consumption believe that by providing consumers with a choice of sustainable products, the market will self-regulate toward a more sustainable future in which store shelves are lined with eco-friendly products produced by workers who are compensated fairly. Yet sustainable consumption fails to address the root problem: that infinite, unfettered economic growth - no matter how ecologically minded - is still unsustainable. Read the full article by Alison Singer from Worldwatch Institute here.
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