Kieran: Good afternoon and welcome back to the Beat. Before we get going, a quick reminder that DC Inno's Coolest Companies Fest is coming up just a few weeks from now, and tickets are going quickly – get yours here. And if you haven't already (the submissions are piling up), vote for our readers' choice winners here.
Let's do this thing.
The Big One
A breakdown on the day’s biggest Inno story.
You know those tripod lasers that sit at street corners and count foot and car traffic? Turns out they're really inefficient, and a local startup has found a way to get all that data for much less.
Kerb Technologies soft-launched 18 months ago with the goal of collecting foot traffic data on the go, using car-mounted cameras and image-recognition software to identify and count people in a small neighborhood or stretch of road.
It uses an Uber-like model of having 10-99 contracted drivers wheel its cameras, which resemble GoPro devices, around specific areas for a couple weeks, collecting vast amounts of data on how many people go where at different times of the day. The cameras send back Google Street View-like images, which are analyzed and compiled into specific datasheets called Kerb Reports.
In two weeks, co-founder Stephen Buko said, three to four drivers can completely cover 15 to 20 city blocks. For comparable data volume, you would need 1K standing lasers per block.
Kerb’s first project was at the newly developed Wharf area in D.C., where the local business improvement district and developers contracted it to measure activity pre-development in December. It will head back there soon to do the same routes post-development, giving a clear before-and-after picture of the area’s foot traffic.
It ran another pilot program that collected 1M images in New York City’s Greenwich Village, and is planning to cover a 10-20 block stretch of downtown D.C. in coming months.
Read more: Kerb Technologies is Revolutionizing Foot Traffic Data – With Cars
Inside the people, companies and organizations making moves today.
Two D.C. cybersecurity veterans have launched their newest venture, Caveonix, out of stealth mode with the announcement of a partnership with VMware to provide its cyber risk and compliance management platform, RiskForesight. Kaus Phaltnakar and Tim Sullivan combined have previously built and exited four successful cybersecurity startups, including Fidelis Cybersecurity, nPulse and VirtruStream.
Ahead of its sixth annual event, Tech Lady Hackathon has announced its rebrand to Tech, Rebalanced. The organization said the change reflects its focus on changing tech diversity norms and providing noncompetitive space for coding and civic activism. This year's hackathon and training day will take place Oct. 20 at the Washington Post headquarters in D.C. and is free to attendees.
To see what a hackathon is all about, here's a cool (but worrying) story about a 17-year-old who destroyed a replicated state election system in 10 minutes at Las Vegas' DEF CON conference.