APCCP Updates for March/April

In this Issue: 
  • Official launch: The Wellness Alberta Campaign
  • APCCP: New member of the Chronic Disease Prevention Alliance of Canada (CDPAC)
  • Advocacy update: Eliminating unhealthy food and beverage marketing to children and youth
  • Campaign for a Smoke-Free Alberta's call to support Bill 206 - The Tobacco Reduction Amendment Act 
  • Event recap: Community conversation with the UN Special Rapporteur on the Right to Food in Canada
  • Member spotlight: Ever Active Schools 

Official Launch: The Wellness Alberta Campaign

In our last newsletter we announced a new campaign called Wellness Alberta. This April, we officially launched the campaign website and social media tools that will be used to support our efforts to secure a Wellness Foundation in Alberta.

Wellness Alberta brings together thousands of individuals including business, health and recreational leaders and non-governmental organizations who support a meaningful investment in the prevention of disease and injuries. Through Wellness Alberta, the APCCP and our supporters will continue to advocate for a sustainable investment in an Alberta Wellness Foundation to ensure current and future generations of Albertans benefit from improved health outcomes, reduced demands on health care and an enriched quality of life.

To learn more about the Wellness Alberta campaign, visit the website and follow us on Twitter or Facebook.

Other Wellness Foundation News
  • All of the Wellness Foundation materials developed by the APCCP have been updated to reflect the new campaign and are now posted on the new website.
  • After careful consideration of the evidence and consultations with researchers and other mental health stakeholders, we have adjusted the Foundation's proposed focus on modifiable risk factors for disease and injury to include preventing adverse childhood experiences. Research shows that evidence-based early childhood interventions designed to prevent adverse childhood experiences will reduce risk for both mental and physical health problems later in life. In fact, investments in early childhood to reduce mental health disorders is noted as a “best buy” for promoting positive mental health and an effective strategy for reducing risk for chronic diseases.To read more about the Wellness Foundation’s focus on six major modifiable risk factors for chronic disease (physical inactivity, unhealthy eating, tobacco use, alcohol misuse, adverse childhood experiences and injury) please visit
  • APCCP supporters Dr. Kim Raine, Sue Glen Buhler and Neil Neary recently published a paper, entitled "Building a strategy for obesity prevention one piece at a time: The case of sugar-sweetened beverage taxation," in the Canadian Journal of Diabetes. Revenue from an SSB tax represents one feasible funding option to support an Alberta Wellness Foundation. To view the article, click here

New PT Alliance representative on the Chronic Disease Prevention Alliance of Canada (CDPAC)

The APCCP is pleased to announce we recently became the newest member of the CDPAC Alliance. Through this role we will represent the CDPAC Network of the Provincial and Territorial Alliances. CDPAC is a network of national organizations who share a common vision for an integrated system of research, surveillance, policies, and programs for maintaining health and prevention of chronic disease in Canada. The APCCP greatly values this opportunity to collaborate and engage fully with our national, provincial and territorial colleagues to advance our common agenda.

To learn more about CDPAC, visit

Advocacy Update: Eliminating Marketing of Unhealthy Foods and Beverages to Children and Youth

This March, APCCP member Dr. Kim Raine published a consensus paper on unhealthy food and beverage marketing to young people, entitled “Restricting marketing to children: Consensus on policy interventions to address obesity.” Throughout the month, the paper received a considerable amount of media attention. Check out the links below to view a sample of the coverage:

Should food advertisements aimed at children be banned?
Alberta Primetime, April 23rd, 2013

Banning food ads targeted at kids
Ualberta News, March 21st, 2013

Canadian study calls for ban on advertising junk food to kids
SunNews, March 21st, 2013

Researchers call for ban on ‘flashy’ food, beverage ads targeted
Newstrack India, March 22, 2013

How to fight obesity? Ban food and drink ads targeted at teens, experts say
The Globe and Mail, March 22, 2013

An updated version of our issue brief on Commercial Free Schools is also available. View the brief here.

Campaign for a Smoke-Free Alberta's Call to Support Bill 206 - The Tobacco Reduction Amendment Act 

Thanks to unexpected developments in the Alberta Legislature, Bill 206—the Tobacco Reduction (Flavoured Tobacco Products) Amendment Act—is now scheduled to receive second reading debate in the Assembly on Monday, May 6 at roughly 3:00 p.m. If passed, this bill will provide the Alberta government with regulatory authority to ban flavoured tobacco products.
We need your help to get this bill approved! 
It has never been easier to send a message to government! Just click here to send a message to your MLA in support of Bill 206.
Please write “Please support Bill 206” in the subject line so your request is clear. The form provided will allow you to copy the health ministers, the Premier, and all of the party leaders.

To learn more about flavoured tobacco use among young people, visit the Campaign for a Smoke-Free Alberta (CSFA) website. For updates on Bill 206, please follow the campaign on Twitter and Facebook. 

Help us spread the word by sharing this message within your networks! 

National Collaborating Centre for Methods and Tools (NCCMT): Spotlight on the Policy Readiness Tool 

The Policy Readiness Tool assesses a municipality's level of readiness for policy change and identifies strategies to support municipalities in policy initiatives specific to their level of readiness. On March 19th, the NCCMT and CHNET-Works co-hosted a fireside chat to promote the Policy Readiness Tool. The webinar presentation attracted over 150 registrants from across Canada and was provided by APCCP member and the Policy Readiness Tool developer, Dr. Candace Nykiforuk and the APCCP Policy Analyst, Shandy Reed. Missed the presentation? You can access it online here.

Interested in learning more about the Policy Readiness Tool and how it can be used to support communities interested in local policy change? Visit the website

Event Recap: Community Conversation with the UN Special Rapporteur on the Right to Food in Canada

On March 4th, 2013, the APCCP and its member organization, Growing Food Security in Alberta (GFSA), held a community conversation on the right to food in Canada. As part of this event, more than 60 communities from across Canada came  together via webinar to discuss the right to food with UN Special Rapporteur, Oliver De Schutter.

Over 25 people participated in the Edmonton event. In addition to viewing the webinar, the meeting included a lively and informative discussion on how we can make the right to food a reality in Alberta. To learn more about  this event and the organizations involved, visit the GFSA website

Member Spotlight: Ever Active Schools

Ever Active Schools Mission:
Ever Active Schools provides provincial leadership that supports healthy, active school communities.
New Project!
Ever Active Schools is excited to announce a new program presented in partnership with the Alberta Medical Association (AMA) that works towards our mission of supporting and promoting healthy school communities! The AMA Youth Run Club is a school based running program designed to get children and youth (K-12) active.

Why a Youth Run Club? 

  • A recent study published by the Archives of Pediatrics & Adolescent Medicine indicate that bouts of high-intensity physical activity such as running, swimming or playing soccer are superior to longer periods of light and moderate exercise in reducing the risk factors that set kids on a path towards cardiovascular disease.
  • In the study of 605 Alberta schoolchildren, aged 9 to 17, researchers found that seven minutes a day of intense physical activity was associated with significant reductions in body weight and blood pressure levels, as well as increased fitness.

What is involved in being a part of the Youth Run Club? 

  • If your school already offers a running program, that is great!  We can offer free resources, incentives and support through a Run Club Coordinator.
  • School groups run together one to five times a week.
  • Participants build their endurance in order to complete a final fun run (choice of the school).
  • Alberta Medical Association and Ever Active Schools provides all participants with the necessary resources:
  • A Runner’s Handbook (electronic) when they join and a finisher's prize at the conclusion of the program.
  • All schools receive the Coach's Handbook and a form letter, which can be altered as necessary and sent home to parents.
  • Eat. Move. Play. Encourages participants to eat well, stay active, and reduce their screen time.
  • The Running Log allows participants to track their progress.

The provincial roll-out begins in September 2013!  For more information or to register your school please contact
Twitter: @EverActiveAB

The APCCP is composed of 15 member organizations representing a broad range of practitioners, policy-makers, researchers, and community organizations who work to coordinate efforts, generate evidence, and advocate for policy change to reduce chronic diseases in Alberta. To see who our members are click here.

Featured Event 

Mark your Calendars!  

Wellness Alberta team member, Mr. Les Hagen, will be discussing the Wellness Foundation campaign at the upcoming Conference Board of Canada Western Summit on Sustainable Health event in May.

In addition, we encourage you to visit us at the Wellness Alberta exhibit that is being held as part of this event.

Event Details
Western Summit on Sustainable Health
May 22nd - May 23rd
The Westin, Edmonton, AB
Upcoming Events

National Health and Fitness Day
June 1, 2013
This special day will be celebrated in communities across Canada. Watch for information about the event in your community and how you can enjoy access to local sport and recreation facilities for free or at a reduced rate.

Walk and Wheel Week
June 1-8, 2013
Walk and Wheel Week is held the first week of June every year and is an opportunity to celebrate and encourage students to walk and bike to school on a regular basis. 

Alberta Public Health Association AGM
Calgary, Alberta, June 14, 2013 (Remote access is available) 

Canadian Public Health Association Annual Conference
Ottawa, Canada, June 9-12, 2013

Wellness: It's For Life - 2013 International Wellness Symposium 
Lake Louise, Alberta, October 1-2, 2013

2013 Canadian Health Policy Assembly 
Banff, Alberta, November 14-16, 2013

8th National Conference on Tobacco or Health (NCTH) 
Ottawa, Canada, November 25-27, 2013

The 2014 Global Summit on the Physical Activity of Children
Toronto, Canada, May 19 - 22, 2014 

Strategies to reduce alcohol-related harms and costs in Canada: A comparison of provincial policies
The Centre for Addiction and Mental Health (CAMH), March 2013

Using public health and community partnerships to reduce density of alcohol outlets
David H. Jernigan, PhD; Michael Sparks, MA; Evelyn Yang, PhD; Randy Schwartz, MSPH
Preventing Chronic Disease, April 2013

Making the case for physical activity
BHF National Centre for Physical Activity and Health, April 2013

Profile of tobacco smokers in Canada
The Conference Board of Canada, April 2013

Copyright © 2013 Alberta Policy Coalition for Chronic Disease Prevention, All rights reserved.