APCCP Updates for May/June

In this Issue: 
  • Study Participants Needed: Focus Groups on Unhealthy Food and Beverage Marketing to Children
  • New Issue Brief: Marketing of Unhealthy Food and Beverages in Alberta Recreation Facilities
  • WHO Call for Tougher Regulation on Marketing to Children 
  • New Report on Tobacco Affordability in Alberta
  • The APCCP at the Western Summit on Sustainable Health, May 22-23, 2013
  • The UN Non-Communicable Disease Global Monitoring Framework
  • Wellness Alberta Update
  • Member Spotlight: Promoting Optimal Weights through Ecological Research (POWER)

Study Participants Needed: Focus Groups on Unhealthy Food and Beverage Marketing to Children

Are you a parent or caregiver in Alberta interested in the issue of food marketing? We want you!
The APCCP is pleased to announce a new research partnership with Kareema Batal and the Women and Children's Health Research Institute at the University of Alberta. This summer research project will focus on the impact of unhealthy food and beverage marketing on Alberta parents and other caregivers. 
As part of this research project, we need to recruit parents and caregivers to participate in focus group discussions. Participants will learn more about the potential effects of unhealthy food and beverage advertising on parents and households and will discuss how they take action to mitigate these effects. 
If you are a parent or caregiver in Alberta with one or more children under the age of 18 years and are interested in participating, please follow this link to register and to learn more about the project. 

New Issue Brief: Marketing of Unhealthy Food and Beverages in Recreational Facilities

While the combination of unhealthy eating and sedentary lifestyles are associated with growing obesity rates, even more fundamental are changes in environments encouraging those behaviours. For example, unhealthy food products are readily available and heavily promoted to children within many settings.
Recreation facilities are well-positioned to promote the health of children by creating opportunities for free play, hosting local sport organization activities and offering classes and programs tailored for kids to increase physical activity levels. Unfortunately, these same facilities and the sport and recreation opportunities offered within them, are often saturated with marketing of unhealthy foods and beverages that target kids. Ads placed on scoreboards, arena boards, team jerseys, in community recreation guides and at athletic events undermine the health and wellness mandate of recreation facilities and can impact both child and adult patrons.
To learn more about unhealthy food and beverage marketing in recreational facilities and the APCCP's interest in this issue, check out our latest issue brief. 

A special thank you to Michelle Brewster (2013 APCCP Practicum Student), for her assistance in researching and drafting this document.

WHO Call for Tougher Regulation on Marketing to Children

The World Health Organization recently called for tougher regulation on marketing to kids. To learn more about WHO's new messages on marketing to children, click here.  

To review the APCCP's position on marketing to children, visit our website

The APCCP at the Western Summit on Sustainable Health, May 22-23, 2013 

On May 22-23rd the Conference Board of Canada hosted the Western Summit on Sustainable Health event in Edmonton. This forum provided an excellent opportunity for all health stakeholders from across the West to connect, share ideas, and discuss how to transform the health care system and improve the health of Canadians.

On the first day of the conference, delegates were invited to attend and participate in a special Health Care Leader’s Debate.This evening session offered an opportunity to hear a lively discussion outlining the case for and against the motion: Canada Should Tax "Unhealthy" Foods. APCCP Member, Dr. Kim Raine argued in support of this motion alongside Prof. Herbert Emery, Professor and Program Director with the School of Public Policy at the University of Calgary. Following an engaging question and answer period, 57% of the delegates voted in support for taxing “unhealthy” foods and 43% voted against the motion.
Are you interested in reading more about how taxes and other fiscal policy measures can reduce risk for chronic disease and poor health?  Please visit our website to read the issue brief titled “Taxing Sugar Sweetened Beverages: The Case for Public Health."
New Report on Tobacco Affordability in Alberta

Alberta Health Services has published an updated document on tobacco affordability. Increasing tobacco prices is a key strategy for encouraging tobacco reduction. Nevertheless, according to the document, Alberta remains the most affordable province for purchasing tobacco products. In fact, due to the high hourly wage in the province, those aged 15 to 24 years old only need to work 38 minutes to purchase a pack of premium cigarettes. 

The AHS Tobacco Affordability Document supports the APCCP’s call for a Wellness Levy on tobacco products. Such a levy would help to reduce tobacco consumption by young people as well as generate new revenue for primary prevention of disease and injury in our province.

The UN Non-communicable Disease Global Monitoring Framework 

On May 27th, 2013, the World Health Assembly voted to adopt the Non-Communicable Disease Global Monitoring Framework. This framework will track progress in preventing non-communicable diseases around the world, as well as set global targets. To review the framework, click here.
In response to the framework, the Canadian Cancer Society, Canadian Diabetes Association, Canadian Lung Association and the Heart and Stroke Foundation applaud the World Health Assembly's adoption of the framework. They have also issued a call to action for provincial and federal governments in Canada to prioritize prevention and health promotion.

The APCCP believes Alberta could make a significant contribution to the Non-Communicable Disease Global Monitoring Framework through the creation of a Wellness Foundation as there is significant overlap between the risk factors identified in the framework and the proposed goals of the Foundation.

 Keep reading to find out more about the Wellness Alberta campaign and the incredible progress it has achieved over the past few weeks.

Wellness Alberta Update

As you know, the APCCP continues to support the work of Wellness Alberta and the campaign to secure a well-financed, sustainable and independent Wellness Foundation focused on disease and injury prevention in our province. We are thrilled to report the Wellness Alberta proposal recently secured over 70 endorsements from organizations representing over one million Albertans!

To read more about this work, the members of the campaign team and who has signed on so far, please visit the campaign website 

Member Spotlight: Promoting Optimal Weights through Ecological Research (POWER) 

Promoting Optimal Weights through Ecological Research (POWER) is a research program led by Dr. Kim Raine at the Centre for Health Promotion StudiesSchool of Public Health, at the University of Alberta in Edmonton, Alberta, Canada.

POWER explores the social and environmental determinants of the emerging obesity epidemic and investigates the ways in which social conditions and people's behaviours (particularly food and eating behaviours) interact to transmit obesity and chronic diseases through social means.
POWER has been a member of the APCCP since it was founded in 2009 and also forms a key component of the Coalition’s project team. In addition to the APCCP, POWER manages projects such as the Healthy Alberta Communities Project and the POWER New Emerging Team.

The APCCP is composed of 14 member organizations representing a broad range of practitioners, policy-makers, researchers, and community organizations who work to coordinate efforts, generate evidence, and advocate for policy change to reduce chronic diseases in Alberta. To see who our members are click here.

Upcoming Events 

Invites rodeo athletes and attendees to swap cigarettes for NICORETTE® gum.
Alberta Rodeos, Summer 2013

Vascular 2013 - Coming Together For Vascular Health
Montreal, Quebec 
October 17-20th, 2013

CDPAC Pan-Canadian Symposium
Ottawa, Ontario
April 8-11th, 2014

Call for Proposals 

Host the 2014 Canadian Student Obesity Meeting
The Canadian Obesity Network 
Deadline: July 4th, 2013


Healthy Eating Toolbox
Health Canada 
Gives you access to resources, tools and tips to encourage healthy eating.

Are We Driving Our Kids to Unhealthy Habits?
2013 Active Healthy Kids Canada 
Report card on Physical Activity for Children and Youth.

KT Workshop - Preventing Childhood Obesity (Jan 2013)
National Collaborating Centre for Methods and Tools 
Video from the workshop is now available online. 

Measuring the Food Environment in Canada
Health Canada
Describes Canadian evidence on geographical access to nutritious food and associations between food environments and diet-related health outcomes. 

Food Insecurity is a Lack of Humanity
Tedx Calgary
Dr. Lynn McIntryre on how inadequate access to food due to financial constraints comes from a lack of appropriate policy and action. 

Who's Using Tobacco?
Apple Magazine, Issue 10, Spring 2013
A look at tobacco reduction in Alberta.

The Importance of Lifelong Physical Activity 
Alberta Centre for Active Living - Wellspring 
Provides clarity to practitioners on physical activity and fundamental movement skills. 

Preparing Older Adults for the Physical Demands of Travel Adventures
Alberta Centre for Active Living - Wellspring
Provides recommends on how practitioners can help older adults prepare for travel adventures.

Energy Drinks - Video Series
Middlesex-London Health Unit 
Video series developed for youth by youth and advocacy resources to highlight issues related to energy drinks.

CAMH Alcohol Policy Framework
Centre for Addiction and Mental Health (CAMH)
Reviews the evidence around alcohol-related harm & discusses best practices for prevention of alcohol problems. 

A User's Guide to Advocacy and Planning
Harvard Family Research Project
Provides guidance on how to evaluate advocacy and policy change efforts. 

Changing Our Future: Alberta's Cancer Plan to 2030
Government of Alberta
A long-term, strategic plan for creating a high performing system of excellence for cancer care and prevention. 

Progress Report 2013: Health care renewal in Canad
Health Council of Canada 
Reports on the progress made by jurisdictions in five priority areas of the health accords. 

Copyright © 2013 Alberta Policy Coalition for Chronic Disease Prevention, All rights reserved.