Azim Jamal's The Corporate Sufi A to Z  |  U = Understanding
Peace cannot be kept by force; it can only be achieved by understanding.
Albert Einstein

Enhance your ability to understand in
7 simple steps

In this day and age of information overload, our brains are busier than ever before. According to a study by a researcher at the San Diego Supercomputer Center (SDSC) at the University of California, San Diego, we are receiving almost 6.9 million-million gigabytes of information on our mobile devices alone every day. That is similar to a daily consumption of nine DVDs worth of data per person per day. And this is besides the data we are exposed to on other media sources like computers, television, billboards etc.

Making sense of what information is essential and can be used...


The hidden
grace of

"Your pain is the breaking of the shell that encloses your understanding."
- Khalil Gibran

We can acquire vast amounts of knowledge, get the best of qualifications, but all are mere words, if they are not infused with understanding.

Despite all external circumstances, understanding is entirely an internal development, an outcome that descends suddenly, quietly and wholly. Understanding does not happen in parts. Either you understand something completely, or not at all.

Understanding arises out of...


Creating the
path of

Azim explains that the essence of understanding lies in being open, in listening rather than talking. He gives the example of selling. Wherein the customer is looking for an answer to his pain or problem rather than our product, hence listening to the customer is the starting point in every successful sale. He then presents various examples, which further underline the message that communication is not so much about talking, as about listening. Talk a third and listen two thirds of the time, is his advice for creating the path to understanding.

Click below for the next instalment in our series, The Corporate Sufi:  A to Z.


"Do you have any advice on how to create a common understanding between different groups (employees, unions, board of directors, owner) within a company and get them to unite to achieve the common vision for the organization?"


The key here is to harness the power of the collective conscience. The collective conscience of a team is the set of shared beliefs, ideas and moral attitudes that operate as a unifying force to achieve a common vision. However, this conscience can only be developed when the members of a team trust each other and view themselves as mutually accountable. 

Building trust in the team begins with first building trust in yourself. Are you clear about your own vision, goals and approach? Lack of clarity can spell confusion, leading people in diverse directions and away from a collaborative approach. Also, having trust in yourself is not propped up simply on belief. It is based on...

Send me your questions!

I value your perspectives and input and invite you to use this forum to identify and probe issues which are important to you. 

Please send in your comments, inquiries, ideas, questions and experiences by emailing   Then, watch this column each month for my reflections.  As a thank you, it will be my pleasure to send you a free signed copy of one of my books if your entry is used as a featured submission.


Azim's appoints Mehbs Remtulla as CEO of CSWI

With the steady growth of Corporate Sufi and our expansion to new global regions, I have decided to enhance our senior management team. Accordingly, I am delighted to announce the appointment of Mehbs Remtulla as CEO of Corporate Sufi Worldwide Inc. effective immediately. Mehbs has been involved with Corporate Sufi over the past three years in various capacities including more recently as Global Director for new business development. In his new role Mehbs will lead our strategic efforts to disseminate our message and grow our business worldwide.

Mehbs is...

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