Azim Jamal's The Corporate Sufi A to Z  |  S = Selflessness
“If selfishness is the key to being miserable,
then selflessness must be the key to being happy!”
Joyce Mayer

Overcoming the
Self at the

Overcoming the self to merge with the divine is the supreme goal of most spiritual seekers.
However, this seeking is not confined to spiritualists alone. We all are ultimately seeking a state wherein we are able to fully realise and express our potential. Moreover, this realisation of the self happens only once we learn to transcend the self; because you cannot see something, you are a part of.

Unless we can go beyond the self, we are doomed to view life through its narrow, limited perspective and miss the enormous potential contained in each moment.

Replacing the
Ego with
Positive Pride

Many people confuse the idea of the ‘self’ or ‘ego’ with a respect or honour. However, dropping the ego does not mean letting go of a feeling of self worth or appreciation of your talents. It simply means letting go of the false and transient trappings of our ego and reclaiming our sense of positive pride.

Positive pride is when you look at your talents as a blessing from the universe. You utilize them to make a meaningful difference to those who cross your path. People with positive pride are confident, open, and selfless.


Transform Relationships and Enhance Experiences

Here Azim explores the most common fears and perceptions associated with the word ‘selfless’ and goes on to explain how being selfless can become a very powerful behavioural trait to transform your relationships and enhance the quality to your life experiences.
Click below for the next instalment in our series, The Corporate Sufi:  A to Z.


"I fail to be persistent in anything I do and I lose hope very easily because I need quick results. I need to change this; I have tried but I keep on failing. What can I do differently to make this possible until I get what I want?"


In the course of my work, I have had the opportunity to meet some of the most accomplished and successful people. And they all have one thing in common; all of them have emerged out of a quagmire of fear, doubt, and opposition.

The fact of the matter is that our desires and goals are simply not an end in themselves; they are existence’s way of goading us on and helping us evolve to emerge stronger and more true to who we are. Hence, never view obstacles as obstacles but as stepping-stones to success.

Persistence is critical to success in any endeavour. However, having said that, many people chase goals for years and years only to find that, in the end

Send me your questions!

I value your perspectives and input and invite you to use this forum to identify and probe issues which are important to you. 

Please send in your comments, inquiries, ideas, questions and experiences by emailing   Then, watch this column each month for my reflections.  As a thank you, it will be my pleasure to send you a free signed copy of one of my books if your entry is used as a featured submission.


Azim's Latest Schedule of Events
April to June 2015

The year began with a bang with a slew of events and workshops in Toronto, Birmingham, Lisbon, London, Durban, Johannesburg, Pretoria, Cape Town, Dubai, Dare-salaam and Maputo.

Going forward, we have the following events lined up:
  • April 2015 - North America
  • May 29    - Johannesburg, South Africa: Brian Tracy and Azim Jamal full day joint seminar on High Performance Leadership
  • May 30 & 31– Johannesburg, South Africa: The Two Day MBA with Brian Tracy & Azim Jamal
  • June 2 – Dar es Salaam, Tanzania: Brian Tracy and Azim Jamal full day joint seminar on National Sales Conference
  • June 3 & 4 – Dar es Salaam, Tanzania: The Two Day MBA with Brian Tracy & Azim Jamal
  • June 5 – Kampala, Uganda: Brian Tracy and Azim Jamal full day joint seminar on High Performance Leadership
  • June 6 & 7 - Kampala, Uganda: The Two Day MBA with Brian Tracy & Azim Jamal
To view and/or download the flyer for the Two Day MBA with Brian Tracy & Azim Jamal, please click on the Read More button below.

Would you like to see if there is an opportunity to have Azim connect directly with you? Schedule a presentation to your team in 2014?

Please contact us to learn when Azim will be in your part of the world, and to discuss potential dates/engagements.

To book Azim for a Keynote, Seminar, Workshop, Executive Coaching, or one of our Enhanced Corporate Programs - call or send an email to A team member will contact you as soon as possible.

Connect with us and get live updates via social media, interactive events, blogs and more! Come explore, debate, share, and join in great discussions with our inspired circle of friends.  To Learn more, visit our website at
Buy Business, Balance & Beyond

Be enlightened! Discover a deep and satisfying path to material and spiritual success.  Azim's series of books have earned high praise from readers and thought leaders all over the world.  Join the movement today! Buy Now.

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