A Word From the President

Gudrun Giddings

Hej Alla,

Wow !! The Eliason Merit Award 2014 was truly an evening to remember !! - Thank you !!
We will have a full up-date including photos, press from the event etc... in the coming weeks of Finally Friday, including our social media channels.
We will also have a few special articles and interviews on our partners, sponsors and most of everyone who helped create this spectacular event, throughout the weeks to come.
I am already thinking of EMA 2015 and how we can possible top last Friday’s fantastical evening. But before I start anything, I will take this weekend to relax a few hours. Hope all of you are enjoying the nice California weather.

          Happy Friday !!
          Gudrun Giddings
          President of SACC-LA



Thank You for an Amazing Night

The Eliason Merit Award 2014

Last year's winner Steve Angello together with 2014's Eliason Merit Award winner Joel Kinnaman & SACC-LA's President Gudrun Giddings. Photo Source: Isabel Adrian, Metro Mode

What a night! On behalf of the Swedish-American Chamber of Commerce of Los Angeles, we would like to thank each and every one of you who made this night possible!

The celebration of the talented actor Joel Kinnaman lasted all night with dancing, mingling, appetizers and drinks. As well as some amazing performances by Beldina, DJ Henrik B and of course, our headlining performance of the night, Timbuktu and Damn!

It was a fantastic evening and the best Eliason Merit Award ever! It wouldn’t have been possible without you, our members, guests, partners, sponsors, SACC-LA board of directors, SACC-LA marketing managers, event manager, volunteers and many of wonderful individuals supporting us. Thank you !!

Stay tuned because more pictures will be posted soon, both from the red carpet and from the night, on facebook, instagram & on SACC-LA’s website!

Timbuktu and Damn! kept the dance floor and the celebration going for hours.
Photo: Fia Cristoferson 

"King Zlatan" 

Zlatan wins his 9th "Golden Ball" award

Zlatan Ibrahimovic

Zlatan Ibrahimovic, our Swedish soccer hero, won the annual Golden Ball award at Sweden's biggest football gala on Monday evening. Lotta Schelin was the winner of the Diamond Ball for women's football.

Zlatan's win was his eighth in a row and his ninth total since 2005. 

The win was unsurprising for the footballer himself, who predicted future Golden Balls at the ceremony last year. "There may be some people who are tired of seeing me coming up here and getting prizes - but I have more to collect so we'll see you next year," he said at the time.

This year though, Zlatan was close to tears as he paid tribute to the two people in the footballing world who had recently died of cancer - Klas Ingesson and Pontus Segerström. 

"All these Golden Balls are testament to being good at your job. But it's all overshadowed by what happened to Klas and Pontus," he said. "I had a brother who died a few months ago from a similar illness."

Lotta Schelin collected the prize for the ladies - her fifth. "I am very, very proud to get this prize again," she said in a taped video speech. 

Reported from: the

Sweden ranked world's tenth favourite country

The Old Town in Stockholm, Sweden

Sweden has been ranked tenth in a world study of different countries' global images.

German pollsters GfK asked 20,000 people in 20 countries their opinion of 50 leading nations across six categories: exports, government, culture, people, tourism, and immigration and investment.

The list was topped by Germany, with the US and the UK rounding out the top three. Sweden ranked tenth.

"With just 0.14 percent of the world's population, Sweden is a really strong player in the global arena when it comes to attractive countries," Annika Rembe, Head of the Swedish Institute, said in a statement. "At the same time, we're seeing that the competition is getting tougher and that many other countries are catching up."

Sweden scored particularly well in exports, investments, and attracting talent from abroad. It was also recognized for its human rights efforts and for fighting against poverty. 

It was even recognized as a more attractive tourist destination than countries including New Zealand, Brazil, and Austria. 

"It's pleasing to see that the world has given Sweden a good score as a tourist destination and that the culture and lifestyle have been highlighted as strong reasons to visit," said Thomas Brühl, Head of Visit Sweden.

 "The brand of Sweden is still strong and is instrumental for us to succeed in attracting more foreign visitors, who right now are bringing in 106 billion kronor ($14.3 billion) each year.”

Reported from thelocal


Thanksgiving Party with Pay It Forward

Celebrate Thanksgiving early in the Big Top on the pier with us and 1,000 of the greatest tech minds, on Thursday the 20th of November from 7pm to 10pm.

Don't miss our Thanksgiving party in the Techweek big tent on the pier. Mingle with the greatest experts and mentors in tech and enjoy music and inspiring networking right on the pier.  We have negotiated these free tickets just for you.  Join us and celebrate this fantastic start up world we are a part of.  Benchmark email will provide free email marketing accounts on the night and Expert DOJO will provide mentors and experts as always so book the date, reserve your ticket and make sure you don't miss this one off opportunity - click here for tickets

We will see you there.

Brian and the Pay it Forward team


The Success of the Swedish Company

The Swedish company Spotify has been a huge hit in recent years with its legal online music streaming services it provides to over 10 million paying subscribers and over 40 million active users worldwide. Spotify enables its users to listen to, stream, and share music tracks to their computers, smartphones, etc. The company's Facebook integration has been a widely popular feature, allowing users to see and listen to what their friends are currently playing. Recently, Spotify’s streaming services have become so popular that they've surpassed some other companies revenues in downloads, explicitly iTunes.

According to Kobalt, a company which collects music royalties for thousands of artists, in the most recent quarter in Europe, revenues from Spotify streams were 13% higher on average than revenues from Apple’s iTunes for its customers.

The marked decline in iTunes' sales has much to do with a present, drastic change occurring in 

the music industry; a shift away from downloads in favor of streaming. Apple is looking to bounce back by following this trend and implementing some kind of streaming service into their customers' iTunes experience. In doing so, they have high hopes of keeping users tied to their Apple devices.

Gustav Söderström, Spotify’s chief product officer has noticed major growth in the economics of Sweden's music industry since the launch of Spotify in 2008. He recalls the Swedish equivalent of our Grammys a few years ago as the worst ever, with hardly any media coverage and a very low budget. This year’s awards were held in Stockholm with a fancy, televised ceremony. Sales in music have increased in Sweden by over a quarter since the launch of Spotify. Additionally, Sweden is now one of the first countries worldwide where streaming music has become more profitable for their music industry than CDs or downloads.

- Vanessa Wonn, Young Professional

Are you a talented professional seeking career opportunities in the entertainment capital of the world?


Please visit SACC-LA’s exciting career site to find a job that suits you!

Are you a high-demanding company looking for new brilliant colleagues to your organization?

Please contact SACC-LA to put a work placement ad on our career site!

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Making new friends in Sweden? Here are ten things you should never say to a Swede if you want to remain mates with them. The Local's latest list features everything from drinks and drugs to one very irritating Swedish chef.

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SACC-LA offers:

- Visibility through different marketing efforts
- Matchmaking opportunities
- Discounted deals for members
- Consulting service(s) and market research

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Looking for talented Swedish trainees to join your company?

As a Member of SACC-LA your company has access to students and recent graduates of Sweden's top Universities through our Trainee Program.

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SACC-LA is a non-profit organization that enables innovative and creative exchange in order to create business opportunities and enhance trade between Swedish and American companies.  The Los Angeles chamber is one of 20 regional chambers in the United States and was established in 1988.  With 25 years of experience SACC-LA is skilled in navigating this hotbed for entertainment, creativity and innovation.
Copyright © 2014 The Swedish-American Chamber of Commerce of Los Angeles, All rights reserved.

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