A Word From the President

Gudrun Giddings

Hej Alla,

As many of you know we are having our pop-up edition of the popular event “The Swedish Affair” next week. We are enjoying presentations, panel, art show, live music performances, Swedish fika, gifts and give-aways and everyone attending on Tuesday the 14th have a chance to be the lucky winner of not one, but two roundtrip, non-stop tickets on Scandinavian Airline/SAS. This prize also includes a weekend stay at the fabulous Nordic Light Hotel in the capital of Scandinavia, Stockholm !!

You can read more about “The Swedish Affair” below and find out how to attend. Please note that some events during our two-day affair are for invited guests only, including our SACC-LA members. If you are not a member yet, you are welcome to our celebration starting 8 pm at the luxurious Skybar at Mondrian on Tuesday the 14th. Guests are admitted on a first come, first serve basis and the event is free to attend. 

I would like to thank the founding members of "The Swedish Affair", Dataspelsbranschen, Media Evolution and SACC-LA and a huge warm thanks to all of our amazing SACC-LA members, sponsors and partners for making this year's event happen. We are so proud to be collaborating with The Embassy of Sweden in Washington DC, SAS, Visit Sweden, Visit Stockholm, 20th Century Fox, Skybar at the Mondrian, AFEX, Wonderworld VR, Goodbye Kansas Entertainment Group, Spotify, Dice, G4c Innovation, Rekorderlig Cider, Nordic Light Hotel, Hästens, iKandi, Finnish Film Affair, Helsinki International Film Festival, Stone Grzegorek & Gonzalez LLP, Gaviña Gourmet Coffee, Live Nation, Dataspelsbranschen, Simplygon, Kanel Bakery, Wackes, Madame Tussauds, Lyft, Mentor Foundation USA and CAST.

I am also very grateful to Swedish actor, producer, writer and SACC-LA member Dolph Lundgren and his team for organizing the screening of the feature film, “Skin Trade”. 

The talented artists, Jenny Sandersson, Per Bernal and Billy Morrison and Megan Phillips from Sur le Mur are together with us presenting a fab art show. Singer and super performer Beldina Nyadwe will perform live and our photographers for the event are Kerstin Alm, Maria Tornberg as well as film maker Daniel Bramme and his team.

Thank you to the esteemed SACC-LA Board of Directors; Sara Ekman, Tomas Jegeus, Kim Swartz, Amir Maki, Daniel Wagner, Marcus Kowal, Björn Barnekow, Jennings Segura, Fredrik Löving, Emil Abedian, Janina Boss and Gudrun Giddings, as well as to our hard working and enthusiastic SACC-LA Marketing Managers; Caroline Gustavsson Adlercreutz, Julia Alm, Sophie Muzzy and Vendela Samuelsson.

SACC-LA is of course very pleased to have our Guest of Honor and keynote speaker attending both days of The Swedish Affair pop-up LA 2016, Swedish Minister for Upper Secondary School, Adult Education and Training, Aida Hadzialic.

In the weeks and months to come, you’ll meet all of these accomplished and multi- talented sponsors and partners via Finally Friday, in all our social media and hopefully we all get to know and meet each other in person at the event and in years to come, making lots of Swedish Affairs happen !

"You miss 100% of the shots you don’t take." – Wayne Gretzky


          Happy Friday !!
          Gudrun Giddings
          President of SACC-LA


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The Swedish Affair 2016,

Take-Off Tuesday June 14th!

Click here to enlarge invite.
This Tuesday June 14th, Sweden will take off at Los Angeles' luxurious Skybar at Mondrian to host this year's Pop-Up edition of The Swedish Affair!

This year we have a very exciting contest, with an even more exciting prize! 

One lucky winner will win 2x roundtrip, non-stop tickets with SACC-LA member Scandinavian Airlines from Los Angeles to Stockholm, INCLUDING a weekend stay at the exclusive Nordic Light Hotel! The winner will be the one who takes the most fun and creative Sweden-inspired photo from the Swedish Affair 2016 celebration at Skybar and shares it on Instagram with the hashtag #SACCLASAS.

For our wonderful SACC-LA members attending the event between 6-8 pm, there will be a hosted bar including specially made drinks by Swedish Rekorderlig! Come and enjoy “SACC and the City”, “SASilicious” and a “Stockholm Breeze!”
NOTE: No RSVP is needed for guests attending the celebration after 8PM. Guests are admitted on a fist come, first serve basis
For more information about The Swedish Affair, visit our website

Let's Present the Artists at The Swedish Affair 2016

SACC-LA are happy to announce that we will feature art and photography displays by artists Billy Morrison and Swedish Jenny Sandersson and Per Bernal at The Swedish Affair!

Billy Morrison

Courtesy of Billy Morrison
Mr. Morrison has a quite unique story, he is one of the few rockers who can truly say he made it all the way to the top from the very bottom. 20 years ago, Billy was homeless and close to death. Today he is on the road with Billy Idol in support of the new album “Kings and Queens of the Underground,” and able to share his ultimate success story of overcoming addiction and becoming one of the world’s top rhythm guitar players. In recent years, Morrison picked up paint and canvas and proceeded to paint prolifically. Morrison has been a long time collector of contemporary art, owning pieces by Andy Warhol, Jamie Reid, Shepard Fairey, Banksy, Risk, and many more. He considers himself fortunate to be able to express himself creatively on canvas, as well as through his music. His provocative and thought-inspiring statements embrace concepts of duality and mixed metaphors, and his use of color and mixed media has been embraced by both the music and art worlds.
For more information about Billy Morrison and his art, visit his website.

Jenny Sandersson

Courtesy of Jenny Sandersson
'“I have always been an artist in one way or another. Working as a hairstylist for world famous Toni&Guy as a top hairstylist taught me about shape, texture, balance and colors. Later I started painting abstract in my small apartment in Sweden. I found something new and people around me gave it attention. After awhile I had my art on walls in stores and homes. Moving to LA was a big change but the interest for art followed me there. I kept on painting and soon it got discovered even in the States.  I paint with acrylic and spray paint. I use a lot of gold leaf to give my abstract street art a touch of glamour. I love graffiti and street art. Colorful, urban and industrial. I get my inspiration from the streets and I want to bring that feeling onto a canvas and into the galleries.”
Click here to see an interview with Jenny Sandersson at an artshow in Berlin, Germany. 

Per Bernal

Courtesy of Ber Bernal
Per Bernal is recognized as one of the world’s premier physique photographers for the past 30 years. He has garnered a reputation and prowess for capturing the nuances of physical perfection, thus creating striking images of modern day heroes and role models. His work has graced the covers of more than 400 magazines world wide including; Esquire, FHM, Shape, Men's Fitness, Muscle & Fitness & Flex, and has also shot for 1000’s of articles. Originally from Stockholm, Sweden, Per Bernal is now resides in Los Angeles, California, where he has worked with clients such as Samuel Goldwyn Films, NBC,  LionsGate Entertainment, World Wrestling Entertainment, WWE Studios, American Media, Advance Research Media, Bonnier Publishing, Penguin Putnam Books and Rodale Inc.

Mr. Bernal is represented by Megan Phillips of Sur le Mur. Ms. Phillips is honored and pleased to be presenting Mr. Bernal’s highly anticipated solo show in the world of Fine Art Photography.

To see more of Per Bernal's work, visit his website. 

Visit il Caffé During the E3 Convention 2016

E3 2015
Photo Credit: Glenn Francis of www.PacificProDigital
Next week, on June 14th through 16th, the giant gaming convention, E3, takes place in Downtown LA. E3 stands for Electronic Entertainment Expo, and is the world's premier trade show for computer, video and mobile games and related products. At E3, the video game industry's top talents pack the Los Angeles Convention Center, connecting tens of thousands of the best, brightest, and most innovative professionals in the interactive entertainment industry. For three days, leading companies, groundbreaking new technologies and never-before-seen products will be showcased.

SACC-LA member il Caffé is located close to the convention center! So if you are attending the E3 convention, make sure to stop by Swedish il Caffé for amazing coffee and delicious treats.
You can find il Caffé at:
855 S Broadway 
Los Angeles, CA 90003 
Photo Credit: Samantha Romero
For more information about E3 2016, visit their website
And for more information about il Caffé, visit their website

ABBA Reunite for First Public Performance in 30 Years 

The original members of Abba line up at the opening of Mamma Mia! The Party in January 2016.
Photo Credit: IBL/Rex/Shutterstock
Last weekend, the four members of ABBA performed together for the first time in over 30 years! On Sunday June 5th, at a private gala to mark 50 years since the songwriting duo Björn Ulvaeus and Benny Andersson met for the first time, the pair was joined by Agnetha Fältskog and Anni-Frid Lyngstad on the stage at Berns Salonger in Stockholm. The unexpected performance reportedly began when Lynstad and Fältskog reciting their 1980 hit "Me and I" as a tribute to Andersson and Ulvaeus, before the other half of ABBA joined in and made the reunion official.
Read full article in The Guardian

"I Love The U.S.! How Can I Stay?"

The Success from Last Year Returns to The Swedish Affair on June 14th!

Michael Harris during the presentation.
Photo credit: Mathilda Tennysdotter
Last year, SACC-LA hosted an event together with SACC-LA members Carl Davidson and Michael Harris at Santa Monica College called "I Love the U.S.! How can I stay?. The event was targeted towards foreigners, such as Swedish citizens, and focused on options to extend and/or change status in the U.S as well as different types of visas and "green card" categories. Mr. Davidson and Mr. Harris held a very appreciated and informative session where the attendees got answers to their questions.
Michael Harris has over 15 years of experience in business immigration law, representing clients in various fields. Mr. Harris’ broad experience includes H-1B, L, TN, O, P and E visas, as well as labor certification, immigrant visa petitions, EB-5 investor petitions, and national interest waivers. Mr. Harris’s practice is currently focused on EB-5 investor visas and employment based immigration matters. Mr. Harris is currently working for the immigration law firm Stone Grzegorek & Gonzalez LLP.
Carl Davidson is the former VP of Young Professionals for the Swedish American Chamber of Commerce-Chicago and has been practicing immigration law since 2006. He has represented a diverse array of corporate clients. He has also worked with international students and academic institutions on F-1, J-1, SEVIS and STEM degree issues. Carl Davidson is currently working for the immigration software company INSZoom.
SACC-LA is happy to announce that Mr. Davidson and Mr. Harris and their highly valued expertise will be joining us for a fun and informative presentation at The Swedish Affair 2016 on June 14th in Los Angeles!
Click here to read more about Stone Grzegorek & Gonzalez LLP.
Read more about INSZoom here.

House of Sweden's 10 Year Anniversary

House of Sweden
Photo Courtesy of Ã…ke E:son Lindman AB
House of Sweden is located in Washington D.C. and houses the Embassy of Sweden, the Embassy of Iceland, offices and an Event Center that features conference and exhibition halls. The building is a stunning example of contemporary Scandinavian architecture designed by Gert WingÃ¥rdh and Tomas Hansen. In March this year, Sweden celebrated 10 years in the House of Sweden with exhibits championing diversity, creativity and equality. H.E. the Ambassador of Sweden Björn Lyrvall and the U.S. Ambassador to Sweden Azita Raji, who is the first female U.S. Ambassador to Sweden, both spoke at the event, opening the Gender Equality and the Next Level Craft exhibits.

In 2006, House of Sweden was inaugurated as the new home of the Embassy of Sweden in Washington D.C. As a physical representation of Swedish values such as openness, transparency and democracy, House of Sweden is the flagship of Swedish public diplomacy in the United States. House of Sweden is owned and managed by the Kingdom of Sweden through the National Property Board Sweden.
H.E. Swedish Ambassador Björn Lyrvall, and the newly confirmed U.S. ambassador to Sweden, Azita Raji, at the House of Sweden in March 2016. 
Photo Credit: Embassy of Sweden
You can read more about House of Sweden on their website,
and in
 The Washington Post and Washington Blade about its 10 year anniversary. 

Simplygon - Automagic 3D Optimization 

Interview - How Fatshark used Simplygon in Warhammer: End Times - Vermintide
Click on the image to watch the clip.
Simplygon is developed by Donya Labs AB, a privately held company based in Sweden. Donya was founded in 2006 with the aim to be the premier developer of automatic 3D-optimization solutions. Today they are a leading provider in 3D game optimization and remain dedicated to helping creators and users of 3D data across industries to optimize their content pipelines and streamline their workflows. Simplygon is the leading solution for automatic optimization of 3D-game content and Level of Detail creation. By replacing tedious and time-consuming manual work, Simplygon offers the benefits of LODs but without the drawbacks of increased production time and development cost. Watch the video above to see how Simplygon is used in Warhammer: End Times - Vermintide. 
Read more about Simplygon and their game optimization here.

This Weekend at Segerstrom Center for the Arts
"A 'gritty and urban' 21st century 'Romeo and Juliet' " - LA Times

Royal Swedish Ballet Juliet and Romeo  
Photo Credit: Carl Thorborg
This weekend, June 10-12, The Royal Swedish Ballet, one of Europe's first and most revered ballet companies, returns to Segerstrom Center for the Arts for a West Coast debut of 'Juliet and Romeo'. The show is choreographed by Swedish 'rebel' choreographer Mats Ek, who has switched up the old version of Shakespeare's most treasured and tragic love story. LA Times describes the show as "A 'gritty and urban' 21st century 'Romeo and Juliet'. 

"The contemporary take on the timeless love story has a 21st century vibe and is filled with modern twists, including corrugated metal for a little rough-around-the-edges look. And the score is set to rearrange Tchaikovsky orchestral works, rather than the traditional Prokofiev music. Expect the unexpected, said Judy Morr, Segerstrom Center for the Arts executive vice president." via LA Times. 

Read full article in LA Times here
For more information about the show and to buy tickets, click here

Also read article about the rebel choreographer Mats Ek in The Washington Post.


Photo Credit: Getty Images
UEFA Championship 2016 officially begins today, June 10th! Sweden will face The Republic of Ireland in their first Euro 2016 game on June 13th. In their second game, on June 17th, they will play Italy, and in their third they will go against Belgium on June 22nd. Don't miss to tune in and sheer for Sweden!  
In the video by SACC-LA sponsor Volvo, Sweden's top scorer of all times, Zlatan Ibrahimović is getting ready to go to France and play what he has said to be his last European Championship. This video features Zlatan in a "Prologue", in which he says; "You go your own way, but never forget where you come from", as he folds his iconic Swedish blue and yellow soccer jersey with the number 10 on the back, gets into the new Volvo V90 and drives to the stadium.
Click on the image to watch the clip. 
Video Credit: Volvo Cars
For more information about Sweden in Euro 2016 and to see the full game schedule, click here.

Spotify - Discover Weekly

Photo Credit: SACC-LA
In July 2015, SACC-LA sponsor Spotify launched Discover Weekly. Discover Weekly gives you music recommendations tailored specifically to you, based on what you have been listening to lately, and then delivers a weekly mixtape of completely personalized music. Spotify just announced on their webpage that, with over 40 million listeners, nearly 5 billion tracks have been streamed since it launched! The countries that are most engaged in Discover Weekly are Sweden, Switzerland and Germany. The list is updated every Monday morning, so if you discover a new song you like, make sure to save it before it's replaced by next week's recommendations!
Read more about Discover Weekly on Spotify's website
Don't have a Spotify account? Sign up
here. It's free!

The Finnish Film Affair

September 15-25, 2016

Click on the image to watch the clip.
Video Credit: Helsinki Film Festival
SACC-LA sponsor The Finnish Film Affair is an initiative from the Helsinki International Film Festival – Love & Anarchy, offering an industry sidebar to the festival. The event is a showcase of Finnish films as well as a networking platform for attending industry professionals. The country’s main film industry event takes place yearly in a welcoming and laid-back but highly efficient and professional setting. This year's Helsinki International Film Festival will be held on September 15-25. See the clip above from last year's festival.
For more information about the Finnish Film Festival, visit their webpage

Goodbye Kansas Entertainment Group

SACC-LA is happy to introduce one of our sponsors for The Swedish Affair;
Goodbye Kansas Entertainment Group!

Goodbye Kansas is a dynamic and creative group of studios, gathering top talents of Animation, VFX and Motion Capture under one roof. The uniquely versatile group has extensive experience from high quality CG productions, working with clients from all over the world.

The Goodbye Kansas Entertainment Group consists of Fido, Bläck, Imagination Studios and Infinity Entertainment. With studios in Stockholm, London, Hamburg and represented in the US by Bridge Media Partners (LA) and by Liz Laine Reps (Chicago), the Goodbye Kansas Group is proud to show no limits in its global creativity and reach.

All companies in the group are owned by Goodbye Kansas Entertainment and share both offices and pipeline, which allows them to work seamlessly together, forming a strong creative powerhouse for outstanding CG productions for all platforms.

The name "Goodbye Kansas" refers to Dorothy’s legendary line in the Hollywood classic "Wizard of Oz", when she left the dull black-and-white Kansas and reached the colorful and fantastic world of Oz: “Toto, I have a feeling we’re not in Kansas anymore”. Just like Oz, the Goodbye Kansas Entertainment Group is a world filled with imagination, color and endless possibilities.
A picture from the teaser trailer for the game "Conan Exiles", a brilliant example of the high quality of Goodbye Kansas CG productions. See trailer here.
Goodbye Kansas, is the largest business group in Scandinavia specializing in motion capture, VFX, CGI and 3D animation. Offering a unique mix of long-term development strategies and hands-on production skills, our multi-talented specialists– pioneers in their field– work together in dedicated teams from pre-production through to final delivery.

The creative teamwork has resulted in dozens of international awards and nominations. Recent successful collaborations include short films “Kung Fury”- reaching 12 million+ YouTube views during first week of release- and viral hit “State Zero”, as well as the “Your Year with Nike+” campaign with 100,000 personalized, animated films produced in less than 6 weeks.
Kung Fury, see trailer here
All the pictures in this article are courtesy of Goodbye Kansas.
Find out more by visiting their website.

Are you a talented professional seeking career opportunities in the entertainment capital of the world?


Please visit SACC-LA’s exciting career site to find a job that suits you!

Are you a high-demanding company looking for new brilliant colleagues to your organization?

Please contact SACC-LA to put a work placement ad on our career site!

13 Swedish Summer Hits in June

Popular Rooftop Hangouts in LA

Photo Courtesy of Nova Miller
Photo Courtesy of WP24
The Local's music writer, Paul Connolly, has sifted through an avalanche of early summer songs and picked 13 choice cuts for you. Here are thirteen terrific Swedish summer hits for June.
Take a trip up the stairs or the elevator and discover Los Angeles from a new viewpoint! The view can of course only be made better with good food, a drink or a pool! Here's a list of popular rooftop hangouts made by Thrillist.

Not a member yet?
SACC-LA offers:

- Visibility through different marketing efforts
- Matchmaking opportunities
- Discounted deals for members
- Consulting service(s) and market research

Read more 

Looking for talented Swedish trainees to join your company?

As a Member of SACC-LA your company has access to students and recent graduates of Sweden's top Universities through our Trainee Program.

Read more 



SACC-LA is a non-profit organization that enables innovative and creative exchange in order to create business opportunities and enhance trade between Swedish and American companies.  The Los Angeles chamber is one of 20 regional chambers in the United States and was established in 1988.  With 25 years of experience SACC-LA is skilled in navigating this hotbed for entertainment, creativity and innovation.
Copyright © 2016 The Swedish-American Chamber of Commerce of Los Angeles, All rights reserved.

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